Marketing your Private Practice with Kathy C

Marketing your Private Practice with Kathy C

Marketing Your Private Practice is a podcast for Dietitians, Therapists, Clinicians and Practitioners to learn easy-to-implement tips and strategies to build and grow a Private Practice, without spending all day on social media. Host, Kathy Colaiacovo, a Marketing Strategist who has worked with hundreds of practice owners, offers guidance that answers questions like: *How do I get results from my marketing? *What’s the best bang for my marketing bucks, and time? *Can I grow my private practice without having to be on social media all the time? *How do I even get new clients from marketing? *What type of marketing will help my practice get more clients and not waste my time? If you want tips to grow your private practice from a marketing pro who’s helped hundreds of practice owners grow 5, 6 and even 7-figure businesses, then hit the play button to listen in!


November 28, 2023 25 mins

Today we are going to explore some social media best practices that can make a significant impact on the marketing for your private practice.

While I often say that social media shouldn't be the sole focus of your marketing strategy, it does play an important part, so following best practices will help boost your efforts and results.

Social media becomes incredibly powerful when it's integrated into your four pillars of onl...

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Dr. Toni Cooper booked a marketing review with me to improve the visibility of her podcast and books, she is booked with clients, so the focus for her was on the books and the podcast.  

We sat down and talked about her business; she’s a psychologist, author, speaker and podcast host. Toni is looking for more people to buy her books, sign up for her free ebook and listen to her podcast, so we started with her foundations and looked ...

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Are you ready to learn how to grow your email marketing list effortlessly using Instagram?  And even better, using ONE simple type of post.  

This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to do,  this episode is a must-listen.

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If you find people simply aren’t signing up for your lead magnet and your email list is not growing…this episode is for you. 

We are going to go over the “Top 7 Mistakes That Keep You From Growing Your Email List" and learn what to do instead that will help you get more signups and more folks converting from being a name on your list to booking a consult or signing up to work with you. 

We go over the critical role of a lead mag...

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Private practice and business owners face so many challenges when it comes to lead generation and list building. 

In this episode, we uncover some roadblocks experienced when it comes to lead generation and how attempts to fix things can sometimes make the situation worse. 

Discover the typical errors that folks make when trying to get more people to sign up for their lead magnets. Missteps that block your progres...

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Growing a private practice or business requires a key element every company needs no matter the size. 

A list of prospective clients or leads. 

Building a list like this means doing lead generation activities. Yet, some practice owners feel there are marketing activities that are reserved for the big companies! Or that are simply not necessary for them. Lead generation is one of these. 

Too often, I speak...

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If you're a practice owner striving for sustainable revenue and finding it hard to book consults and clients consistently, then this episode is just for you. 

I totally get it – the challenge of constantly reaching out but not having your ideal clients connect with your message is disheartening. Especially when you really want them to nod their heads and say, "That's me!" But here's some good news: I&ap...

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Every business owner faces the challenge of crafting that clear message that resonates with your ideal client. 

Marketing your private practice or business is not just about saying the right thing, but saying it in the right way and in the right place. There are tons of frustrations that come with juggling these elements, especially in today’s online world, where attention spans are fleeting, and competition is fierce.

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If you think marketing your private practice or business is all about posting on social media, sending emails, or writing blogs? Think again. There's so much more you can do that doesn't even involve the online world. 

I'm talking about those old-school methods we often forget but ones that can work better and longer than social media! 

I call these the 'Forgotten Marketing Strategies'. An...

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Email marketing is not dead; it is one of the BEST ways to get more clients from online marketing… 

But, almost every business or practice owner I talk to - at one time or another - feels like their email marketing is a waste of time. 

Typically they are trying whatever they can to get people to visit their website or book a  call… link clicks are the focus. … not how to engage these folks. 

When your engagement ra...

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Ever felt lost trying to get your website ‘marketing ready” and not sure that the message will hit home with potential clients?  

That’s what Katy Baker of Pricing for Profit was wondering when she booked a free marketing review with me. 

In this episode, we unpack some of the issues with her website, and Katy learns 5 action steps to have more clarity in her messaging. Actions that will help make her services stand out fro...

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Ever poured your heart and soul into an email or newsletter and then just... crickets? 

And even though you have hundreds or more people on your list, just a fraction are opening the emails?  

It might not be your content—it could be something simple you're overlooking. The top mistake practice and business owners make with their newsletters and emails. 

Listen in to learn what it is, how to avoid it...

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If you’re like many of the practitioners I work with, you've probably found yourself lost in time creating marketing images. 

You start with the intention of creating an image or two for your newsletter and then some social media posts to go with it, and before you know it, hours have passed. The problem isn't just the time; it's also the frustration that builds when you go to reuse an image and make a new version, an...

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Every private practice owner I chat with mentions two consistent pain points: the struggle to find marketing images that genuinely resonate with their audience, and the amazing amount of time they find themselves spending on creating their marketing images. Sound familiar? Well, this episode is just for you.

Listen in, and you’ll learn:

  • Sourcing and Copyright Awareness with Stock Photos
  • Brand Consistency and Repurposing Marketing ...
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Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them! 

If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then you're in for a treat.

Today, I want to help ...

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In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program!  

Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then you need to make one huge ...

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There is no need to create tons of content to market your private practice and spend time you don’t have to do it.  You could actually create 5 pieces of content and turn that into more than 45 pieces!  

If you've ever felt overwhelmed with your marketing, especially with the seemingly insatiable need for new content in today's online world… you are not alone. 

But there are ways to save time when you do your marketing, and...

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When you write an article to use for marketing your private practice, be sure to leverage it for a newsletter and a blog post to maximize your reach and impact.

You don't want to waste time or your valuable content by limiting it to just one platform. But BEFORE you post it in both places, there are specific elements to format differently so you get the most ROI possible from the content. 

In this episode, you will lea...

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To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008!

Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you.

Each lesson provides ONE specific action to help you avoid some of the pitfalls that hold practitioners and service-based bu...

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Ever want to see how others are able to write articles for their private practice marketing?  And they seem to do it so easy? 

Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. 

Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scotia and she is walking us through the w...

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