March 12, 2024 • 35 mins
Since its beginnings in the couple’s Montreal Old-Port kitchen in 2013, Dose Juice has become a major player in the Canadian beverage market. In this interview, Geneviève shares with undergraduate students Jordan Cowie and Nate Cooper what it was like for her and her partner, both with finance backgrounds, to start a business and how they’ve seen it grow. This, while ensuring they don’t compromise on core values like feminism, sustainability and a commitment to providing high quality products made with organic and locally sourced ingredients.
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