Our media guest today is a true powerhouse in the world of travel and food journalism. Aly Walansky is a New York City-based food and lifestyle journalist with a career spanning nearly two decades.
During our chat, she will unveil a of invaluable a TON of specific advice on the right ways to pitch media and building long-lasting relationships as a media source. Her wisdom comes from decades of hands-on experience, and trust me, you won't want to miss a single moment of this deep dive conversation!
Watch the video version of the podcast on my YouTube channel
TIMESTAMPS
00:00 - 00:41 | Media Circus Podcast Introduction
00:42 - 02:06 | Welcome Guest Speaker, Aly Walansky
02:07 - 03:34 | The Freelance Journalist
03:35 - 04:32 | Earning Income
04:33 - 07:32 | Publications
07:33 - 13:02 | Gift Guide Season
13:03 - 17:54 | Press Trips
17:55 - 19:59 | Be My Guest
20:00 - 20:39 | News Worthy Stories
20:40 - 23:17 | The AI Takeover
23:18 - 28:44 | Substack
28:45 - 30:00 | Subscribe to Media Circus on Patreon!
30:01 - 33:03 | The Vetting Process
33:04 - 37:35 | Following Up
37:36 - 39:48 | Social Media Hangout
39:49 - 42:49 | PR vs. Advertising
42:50 - 45:10 | Impactful Stories
45:11- 52:11 | Genuine Connections
52:12 - 57:41 | Working Remote
57:42 - 1:00:22 | The Bucket List Feature
1:00:23 - 1:01:18 | Closing Remarks
1:01:19 - 1:01:46 | Media Circus Podcast
______________________________________
Key Topics
Finding Balance
- Balancing work and press trips- The importance of trip’s worth and creating stories to sell- Frequency of traveling for journalist
Pitching Stories- Pitching story ideas to editors- Consistency in sending daily newsletters- Quietest times to send emails
Building Connections
- The importance of consistency in newsletters- Timing and strategies for sending emails- The impact and importance of journalism- Strategies for making connections with media- Engaging with others on social media- Gathering Stories- Gift guides and their impact on product publicity- Best time to prepare for holiday gift guides- How to request comments and information from experts for newsletter content- Source requests, links and job leads
Virtual Opportunities
- The impact of the pandemic on the media industry- The accessibility of virtual communication platforms- Opportunities provided by live virtual events_____________________________________________________
The resources mentioned in this episode are:
Browse. Pitch. Repeat. Earn publicity in 90 days or less!Media Circus Publicity Leads: https://www.patreon.com/mediacircusleads
Media Circus Media Speed Pitching Events: https://www.mediacircuspublicity.com/register
Visit Aly Walansky's website to learn more about her writing experience and current projects: www.alywalansky.com
Subscribe to Aly Walansky's daily Substack newsletter to receive industry insights, source needs, and updates on her latest projects: www.substack.com/alywalansky
Check out Aly Walansky's articles on Forbes.com for the latest in food and lifestyle trends: www.forbes.com/sites/alywalansky
Explore Aly Walansky's food and travel writing on Foodnetwork.com for delicious recipes and travel tips: www.foodnetwork.com/alywalansky
Discover Aly Walansky's articles on Southern Living for inspiration on home decor, entertaining, and more: www.southernliving.com/alywalansky
Find budget-friendly meal planning tips and recipes from Aly Walansky on Allrecipes.com: www.allrecipes.com/alywalansky
Follow Aly Walansky on social media for updates on her latest articles and projects:
- Instagram: @alywalansky
- Twitter: @alywalansky
CONTACTFor all business inquiries, please email: taiisha@taiishabradley.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.