EP 60 Amy Williams

Amy Williams is the founder and CEO of Good-Loop, the purpose-led advertising platform that makes it easy and profitable for big brands to do good at scale. Working with the world’s biggest advertisers, including Nike, Unilever, Coca-Cola, PepsiCo, and L’Oreal, Good-Loop’s ad formats drive engagement and build brand love while donating millions to global charities. Good-Loop’s carbon-neutral advertising has raised over $10m for charities worldwide and planted over a million trees – all while supporting high-quality journalism and diverse publications. Amy founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina. She was impassioned by creating a company that could transform advertising into a force for good worldwide. Amy was listed as one of Forbes’ 30 under 30, is among Ad Age’s Women to Watch Europe, an EY Entrepreneur of the Year, and a face of the United Nations #SheInnovates global campaign. She’s also an Adweek contributor, a Cannes SDG Lions judge, and a passionate Bloom mentor. For more information, please visit https://good-loop.com/