Pitching POV–Startup Medtech Message with Peter Vranes! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Peter Vranes to discuss pitching to venture capital (VC), when marketing must begin at a medtech startup, and why messaging is both challenging and critically important.
Listen/Watch NOW to hear key takeaways, including:
- Why relationships are far more important than pitch decks
- Why 100 pitches are the goal in startup fundraising
- Why marketing must start Day One
- The power of one clear message across the customer continuum, and much more!
Peter has more than 20 years of C-level experience and is currently CEO + Co-Founder at Nutromics. Nutromics is developing a “lab on a patch” to provide continuous diagnostic monitoring of drugs, proteins, and metabolites, with the vision of “a patch for every patient.” Their initial target is vancomycin to prevent adverse events, such as acute kidney injury, outside the narrow therapeutic window. At Nutromics, he and his COO and Co-Founder, Hitesh Mehta, have raised $20 million to date, including $14 million in Fall 2022. Prior to Nutromics, he was chief executive officer and founder of multiple startups in the cosmeceutical space, including Biocore whose product was distributed at 2,500 retail outlets before the company was successfully sold.
LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible,Spotify, Amazon Music (try “Alexa, play Message Engineer podcast”), and iHeartRadio.
WATCH full video episode: https://www.youtube.com/@messageengineer
FOLLOW Peter Vranes: https://www.linkedin.com/in/peter-vranes-085bb810/
FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/
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