Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon

Business Model Innovation with James Jordan | CEO, StraTactic + Professor, Carnegie Mellon

James F. Jordan, a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic joins Maureen Shaffer, CEO, Mingletoe, to chat about:

·       Brand Definition

·       Citation Caution

·       Goodbye Queue

·       Clients–Not Patients

·       Differentiation Vigor

·       Amazon + Healthcare

·       Precision vs. Personalized

·       Drive Not-Sexy Outcomes

·       Customer Investor Acquirer

·       Why Teach Grandma to Text

·       Win Health Care Consumerization

·       And much much more!

Listen to hear for yourself! Watch to see!

🎬 WATCH this video episode https://youtu.be/1FOsghRFAp4  

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🍃 FOLLOW James Jordan: https://www.linkedin.com/in/jamesjordan4  

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯

About James Jordan

James F. Jordan is a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic.

He is a two-times Fortune 25-level executive and a published author. Previously, James worked with nearly 500 life science startup companies at the Pittsburgh Life Sciences Greenhouse (PLSG) raising more than $1.5 billion in equity and had $600 million in exits with this portfolio. 

In response to the complexity of healthcare, he led development of a comprehensive website of healthcare data that can be used by students, researchers & academics, entrepreneurs and investor communities at healthcaredata.center. 

James’ first book, Innovation, Commercialization, and Start-Ups in Life Sciences, provides expert guidance for start-up life sciences companies, from initiation to exit. His second book is, The Intellectual Property Pyramid Assessment: A Novel Method for Creating a Sustainable Competitive Advantage.

Prior to joining the PLSG, Mr. Jordan served as Senior Vice President of a $3 billion division of McKesson Corporation and as a Vice President of Marketing at Johnson & Johnson. He has leveraged this experience in multiple startup ventures and is active on several Boards of Directors. 

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