Cracking the Cannabis Advertising Code
Dan Mondello, the Co-founder and CEO of Rank Really High, joins Dan Humiston to discuss how his company helps cannabis businesses maximize their website's visibility and conversions. They explore the challenges faced by cannabis companies when it comes to being online, such as advertising restrictions due to regulations, stigma, and nuances in the industry. Dan explains the difficulties associated with online advertising in the cannabis industry, emphasizing the limitations imposed by companies like Google due to cannabis's classification alongside dangerous products. He describes the process of running ads for dispensaries and the need for creative language in advertisements.
The discussion then shifts to website optimization and ranking high on Google searches. Dan highlights the importance of local search and the Google Business Profile in attracting customers. He emphasizes the need for e-commerce-focused, immersive website experiences to engage and retain visitors. They also discuss the significance of offering deals and recommendations on websites to drive more traffic and improve search engine rankings.
The conversation delves into the technical aspects of website building, with Dan explaining that Rank Really High offers a WordPress-based platform-as-a-service solution that integrates with dispensaries' POS systems and publishes inventory, giving them an advantage in search engine rankings.
Towards the end, the Dan asks about investment opportunities in Rank Really High, and Dan mentions that they recently closed a funding round with investors from the automotive and cannabis industries. He suggests that there might be future investment opportunities but highlights the importance of choosing the right investors who understand the company's goals and potential.
Overall, the podcast episode explores the challenges and solutions related to online visibility and website optimization for cannabis businesses, with a focus on Rank Really High's approach and success in the industry.
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://podconx.com/guests/dan-humiston
Dan Mondello - https://www.linkedin.com/in/daniel-mondello-marketing/
Rank Really High - https://www.rankreallyhigh.com/
Recorded on Squadcast - https://squadcast.fm/
MJBulls - https://podconx.com/podcasts/raising-cannabis-capital
Dan Humiston - https://www.linkedin.com/in/humiston/
Sound Design - Jamie Humiston - https://www.linkedin.com/in/jamie-humiston-91718b1b3/
Recorded on Squadcast - https://squadcast.fm/
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