Monetize Media

Monetize Media

The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million. New Episodes Every Two Weeks


February 28, 2023 66 mins

On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more.

Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 201...

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On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise.

Listen now as Drew walks us through the process of building his site, creating and selling third-pa...

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On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully and have the right audience, particularly an audience with resources, you can be succ...

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On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience to other mediums. In just under ni...

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On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience.

While not our typical guest, John understands how content can serve as a top of funnel tactic to gen...

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On today’s episode we speak with Miles Becker of Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube.

He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetize your audience. I personally used Miles’ videos when I was learning my own SEO strat...

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On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business. Still, the site is profitable and it has allowed Jessica to run her own l...

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On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley.

He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisory opportunities, speaking engagem...

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 Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back. 


These are part two of our takeaways from our first ten episodes, trying to identify trends and themes that w...

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10 Actionable Insights From Our First 10 Episodes (Part 1)

Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interviews.

A little bit of a midway checkpoint to see some of the themes that you can take ...

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On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast.

Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing.

From writing an award-winning commercial at Vaynermedia to interviewing leading creators, Adam has a unique understanding of using content to effectively mar...

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On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story.

From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his dream a reality. As the co-founder of, Kyle has provided a unique a...

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On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions.

Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquisitions.

Prior to founding They Got Acquired, Alexis built and sold a content agency, ...

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On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job with a baby on the way in 2008, to starting a local digital marketing agency, to beco...

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On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show. 

Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products business to diversity revenue, and takes direct sponsorships.

His website sells oppo...

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On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app.

Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecasts to over 100k followers on social media. He monetizes by selling direct sponsorship...

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In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaini...

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Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.

  • (2:00) How Bourbon Pursuit started and initially monetized itself   
  • (6:50) The impo...
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    In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for marketing, choosing promotional partners ...

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    Josh Babbitt from The Hackers Paradise, a golf enthusiast and product review website, discusses the origins of The Hackers Paradise, how the website and forum operates, the importance of authenticity, rules around which type of sponsorship he'll accept, transparency with your audience about business model, and hosting sponsored events across the country.


  • (0:00) Episode introduction with Kyle and Jason  
  • (1:25) The origin story o...
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