#1134 Use AI to Bring a Neighborhood Feel to Your Marketing | Peter Murphy Lewis

 

Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience.

Key Points from the Conversation:

Ask the Right Questions: Start by compiling questions that generate the best AI responses. Document both the questions and the resulting answers to build a repeatable process. This is like creating a cheat sheet for future prompts that keeps your AI interactions consistent and productive.

Create Standard Operating Procedures (SOPs): Develop clear instructions for different content types, whether it's a LinkedIn post, newsletter, or blog. Think of this as choosing the right outfit for the occasion—what works for a networking event is different from a casual weekend gathering.

Define Your Voice: Record yourself answering key questions about your business, approach, and audience. This raw audio becomes an invaluable resource to train AI to mimic your voice and tone. It also makes fantastic content for marketing if you’re up for a little editing.

Tailor Communication to Different Audiences: Just as you adjust your language and attire depending on the crowd, your messaging should adapt too. Peter highlighted the importance of speaking differently to a private equity client versus a startup founder while staying true to your core personality.

Select the Right Tools: Peter recommended several AI and marketing tools.  His advice? Keep experimenting, but maybe limit the subscriptions to avoid upsetting your spouse!

Actionable Takeaways:

• Document Everything: Create a context library with your best prompts and responses to streamline AI usage.
• Record Your Voice: Answer questions about your business on audio—it’s gold for both AI training and raw content creation.
• Segment Your SOPs: Different tasks need different instructions. Fine-tune your processes for content types and audience segments.
• Stay Curious: With new tools emerging constantly, explore options to find the ones that best fit your workflow—but keep that budget in check!

About Peter Murphy Lewis Peter Murphy Lewis, founder of StrategicPete.com and seasoned fractional CMO, steps in when CEOs are swimming in data but struggling to convert it into growth.   Known for his dynamic approach and hands-on expertise—built from scaling and selling companies across continents—Peter specializes in turning metrics into revenue across industries like travel, software, media, banking, and even zoos.   With two TV shows and documentaries to his name, Peter’s credibility in driving impactful narratives is unmatched. Supported by his team of 15 specialists, he partners with clients to break through growth barriers, establish powerful strategies, and leave behind a self-sustaining marketing system.