051 - Ride Tucson… a desert oasis building bike community. (Jesus Frías) - Mountain Cog

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh (00:11):
Dude, this stuff is so good.

Jesus (00:13):
It is Back in Nara.

Josh (00:14):
Back in Nara.

Jesus (00:16):
There's a saying It'll open cages that you have inside
and those animals that have beentrapped inside will come out.
Sometimes they're crazy animals, so don't drink the whole
bottle at once.

Josh (00:32):
Are you saying that my wife's in trouble tonight?

Mike (00:35):
The animal comes out of its cage.

Jesus (00:38):
Well, they need bottoms up.

Josh (00:40):
We should probably tell them what we're talking about.

Jesus (00:42):
Sorry, I interrupted.

Josh (00:43):
No, you're totally good, please interrupt.

Mike (00:46):
That's what we do here, especially this guy.

Josh (00:50):
So it's Friday night, friday night.
And we've got some awesomeguests from Ride Tucson new shop
and concept in Tucson, rightalong the loop, and we'll talk
more about that.
But they brought us somealcohol.
Tell us about what you broughtus.

Jesus (01:04):
I brought you guys Baca Nara.
It's like Miss Collar tequilathat make in the state of Sonora
up in the mountains.
That actually that one.
It's made just for us.
We know the family makes us.
They make every other month.
They bring some for us and weonly share it, as the label says
, with friends that are reallychingones.
That means super cool peopleCool.

Mike (01:26):
Yeah, that very special.

Josh (01:27):
And it's delicious.
By the way, it is superdelicious, so thanks for sharing
.
I'm like getting in troublewith this.

Jerry (01:32):
I think it's too good.

Mike (01:35):
And all I can think of when you said that tequila is,
is Trace amigos.
When he's like tequila is likebeer.
I don't know if you ever seeSteve.

Josh (01:42):
Barton no, no, all right, we'll put it in the show notes.
Hey, if your wife's mad at you,yes, you should buy another
bike, yeah.

Mike (01:53):
Why is that?

Josh (01:54):
Josh.
Well, your wife will still bemad at you, but then you'll have
a new bike.

Mike (02:00):
That's a good one.

Josh (02:01):
Yeah, I like it and very true funny because it's true.

Mike (02:04):
Well, I think we may be talking about like electric
bikes a little bit tonight.
So most people are shocked whenthey hear that I'm a terrible
electrician.

Josh (02:15):
Really.

Mike (02:17):
Shucked.
Yeah, they're shocked.
And the other part is my sonwas actually chewing on
electrical cords the other dayand I had to ground him, so he's
currently doing better and Iforgot the third part of that,

(02:39):
so we'll end it with that.
Okay, that's good, that's good,it's plenty good.

Josh (02:42):
All right, we should probably introduce our guests.
So would you like to introduceyourself, sir?

Jesus (02:48):
Yes, okay, my name is Jesus Frías.
I've been in the cyclingindustry almost like for 22
years from Tucson, arizona inMexico.
So I was born in the state ofSonora in Mexico and I've been
working in different local shops.
I used to work for full cycleironing our bicycles and after

(03:09):
that I start working forspecializers and as BCU
professor in Latin America.
So I used to deal with Mexico,uruguay, paraguay, chile,
argentina different places.
So I used to teach product salesand marketing and Body Drone
with the Fit, some other coolstuff, and it's been a great
adventure in the cyclingindustry.

Josh (03:28):
And SBU is specialized bicycle university.

Jesus (03:30):
Yeah, specialized bicycle component university.
Okay, yeah, and they train youin order for you to train people
.
Like if someone opens a shop inOaxaca, they, they, you train
their staff and you do trainingevery other month.
So it's like a whole programwhere you teach, create

(03:51):
engagement between the brandowner or the shop owner and the
brand which is specialized atthat moment.
So, it was great, I mean it'skind of train, the trainer type
situation.
Kind of yeah.
So I spent time in Morgan Hill,california, and then I used to
get training there and then justtravel and now I'm just, I have

(04:11):
my own little Oasis in thedesert, which is right, tucson.
We do electric bikes and we doregular bikes too.
We rent them, we do rentals, westarting to do tours.
We try to do everything aslocal as possible.

Mike (04:25):
Yeah, very cool.
Yeah, looking on your website,it looks like you got a lot of
activity in the community,getting in people involved.
Yeah, and like, what can youtell us about your kind of the
motto and the theme of yourwhole concept?

Jesus (04:37):
It's kind of like this is okay, the business model we're
planning.
We're off season right now, butstarting October we want to do
is we want to have local food,like local treats, pretty much,
that you can stop by if you'reriding, yeah, the bike.
Stop by and get like a localjerky.
Or we brew kombucha.
We have a small company calledprovisioned AC so we do beef

(04:59):
jerky and kombucha so you canbuy that there.
Healthy but fun food.
We want to rent bikes.
We do a lot of mountain bikingby favorite experience in the
cycling it's mountain biking.
We don't have a lot of mountainbiking activities or tours
right now, but we're starting tobuild one especially for people
that come from out of statethat want to ride the desert.

(05:21):
So I think it's like a littleclub, pretty much not a bike
shop.
You can do a lot of stuff.
You know we want to have movienights.
We like us I don't really havelike a definition of who we are,
but we're just from people toenjoy riding bikes.

Josh (05:36):
So it's like bicycle community.

Jesus (05:38):
Kind of yeah, like your focus.

Josh (05:41):
It's probably worth kind of painting a picture for our
listeners, because it's not allTucson Actually.
We have listeners from all overthe world.
So in Tucson, arizona, here inthe desert, we have a I think
it's 70 or so mile loop.

Jesus (05:51):
The loop is 165.
I think.

Josh (05:53):
Holy shit, I don't know Is that far.

Jesus (05:57):
I think it's like the loop, it's 55.
And I think right now has fourextensions.
Okay, that you can go loop,loop it or go take an extension.
It goes like all the way todifferent spots but yeah, you
can ride with no traffic for 165miles.

Josh (06:12):
Right and your shop or community center, whatever we're
going to call it.

Jesus (06:16):
It's a bike shop.
I think it's a bike shop with alot of different experiences,
like a full of experience.
Like we have beer, like everyother shop, but we have beer for
free.
If you thirsty, you stop by andgrab a beer from the
refrigerator for free.

Josh (06:28):
Now I can.
I can attest that because Istopped by today in in your I
don't know who is there.

Jesus (06:33):
Sophia.

Josh (06:34):
Sophia, yeah, yeah, she was super great.
She was like, hey, you want todrink, yeah.
And I was like no, it's tooearly, it's like it's not even
one time, yeah.

Jesus (06:43):
So it's like, it's like having your like your garage,
your spot, right yeah.

Josh (06:47):
That's where we hang out.

Jesus (06:48):
Okay, that's the definition pretty much Like
that's a spot.
Yeah, so you have to have funactivities and fun stuff, as in
renting bikes and doing all this.

Josh (07:04):
I see like a barbecue on your patio in the future.
Is that in your plan?

Jesus (07:07):
Yeah, If we have the little situation there.
But the plan is having abarbecue and having like local
stuff, like okay, sonora dognight ride.
You ride the loop for a certainamount of miles, you come back
and we have Sonora hot dogs foryou for free.
That's exactly what we want todo.

Mike (07:24):
Oh, it's super cool, sounds awesome, especially the
Sonora dogs.

Josh (07:27):
Yeah, and it's I mean, literally like the shop backs up
right to the loop, so as you'reriding like you can just pull
it out the loop and walk rightinto the shop.
How did you find that location?

Jesus (07:36):
It's a crazy story.

Mike (07:39):
We like crazy stories.

Jesus (07:40):
It's.
It's like I'm I don't mindmentioning it, but I want to be
a strong believer.
And so one day I was like Ineed to.
I need to have a little placewhere I can just do my repairs.
I'll have a lot of friends thatcome from out of town on winter
and I just either put the bikestogether for them or tune them
up or whatever.
Like I'm going to, I'm going todo a podcast actually.
So I rent that spot.

(08:01):
It's it's this CPA, that it'sfriend of the family, that.
Hey, you know what?
I have this spot.
He rented me super inexpensive.
So I had that spot for twoyears before opening the shop
and I painted.
I was like, okay, I'm going todesign this, I'm going to have
this, I order a mic and this,and that I start doing repairs
early in the morning come, likeon winter.

(08:23):
My my favorite thing is go superearly in the morning, see the
sunrise cause we have a view tothe mountain and start repairing
a bike, drinking my coffee,listening to my music.
It's, it's awesome.
Awesome.
So and then, um, life's changedroutes and like, okay, I have
this spot, I have to open itlike full to public.

(08:45):
So I had the idea before.
So I'm like, okay, it's acommercial.
I asked my buddy, hey, can I docommercial?
Like, oh, yeah, absolutely so.
Boom, march, the first was mybirthday.
We open it.

Josh (08:58):
Wow, well, march, the first happy birthday.
So you'll, I guess you'llyou'll always remember the day
that you opened it.
Right, absolutely.

Jesus (09:03):
That was a reason cause I'm really bad.

Josh (09:06):
So were you thinking like were you going to try to do like
gmailer dream build type stuff,like where you're like filming
the actual repairs that you'redoing, or were you planning to
actually do like podcasts, whereyou're going to like have
conversations with folks?

Jesus (09:17):
Yeah, I was just trying to my.
My idea was just record apodcast with friends.
Let's invite you, like rightnow, just drink a beer, drink a
mascara bacanota, and then justhey, we had a great ride last
night.
I remember this guy fell andthis and that blah blah just
jokes and just like having likea just a barbecue with friends,
pretty much.

Mike (09:37):
Yeah.

Josh (09:38):
And probably invite customers to you still going to
do that?

Jerry (09:43):
Not for you guys are going great.

Mike (09:47):
Well if you do, if you do get it going yeah, we'll help
you.

Josh (09:49):
We can help you if you have questions or whatever.
We happy to help you get thingsup and going.

Mike (09:53):
All right, so you mentioned your friends come out
from.
You know wherever are they.
Are they coming up from likeSonora?
Are there mountain bikers there, or where are these folks
coming from?

Jesus (10:02):
There's a lot of people in Sonora.
They come in and hire usBecause the only mountain bike
activity that we do is peoplecome from Sonora.
They hire me to take them toMount Lemmon pretty much that's
my favorite spot.

Mike (10:14):
So you're like riding the downhill and the crazy my
favorites Buckspring, that's mybig time favorite.

Jesus (10:20):
I do a lot of do you read Millie.
Yeah.

Josh (10:24):
Like Millie.
I like all of them, pretty muchlike the whole.
You just like the whole lemondrop Like my, my good one right
now.

Jesus (10:30):
I'm 53.
So a spin draw.
I park ride my email bike allthe way to the top.
Come down, grab a beer.
Go up, come down.
I don't drink another beeruntil the last three three laps,
yeah, three.
And then I'm set, come backhome and just chill with the

(10:51):
wife and the kids.

Josh (10:53):
So how?
So aspen's what like threemiles or something, it's like
two and a half less than three,I think.

Jesus (10:58):
just a short line.

Josh (10:59):
Yeah, if you do two laps of Aspen, it's like 5,000 feet
of climbing or something.

Jesus (11:04):
Well, that's the reason I like the e-bike.

Mike (11:08):
How does the e-bike do on on like ascending climbs,
fabulous, I mean, does it wearthe battery down quickly or the
way it works is on email bikesespecially.

Jesus (11:19):
they're called class one.
So you have a torque sensor soit sensors the amount of
pressure you put in a crank armsand you have to be in the right
gear in the back in order toget the right help.
So if you're not really likethe small cock and you're
putting a lot of pressure, youwon't receive any help.
They like to have cadence.
So more cadence, more help.
So you pick your pace and thenjust climb like 15 miles per

(11:42):
hour all the way to the top andyou don't receive help from the
motor when you're coming down.

Mike (11:47):
Okay, you don't need it.
Yeah, you don't need it, that'sperfect.
You don't need a shuttle.
You just have to e-bike.
How long have you been involvedwith the e-bikes?

Jesus (11:55):
no-transcript.
I think the last e-bike that Itried in my life was in
Specialized.
We used to call it a turbo.
It was a red bike.
There's Superman.
It was the like the signaturething of the poster that we
launched that time, and thatturbo, turbo, levo.

Josh (12:14):
Is that we're talking about, or is it different?
It was a turbo, just straightturbo, yeah, straight turbo.

Jesus (12:18):
Yeah, it was a red commuter bike.
And I think I still have somepictures and that little dude
that it's in the top flying likea Superman.
For certain ads it was me,because I'm so short.
They put me in the bike and Icould put my stomach into the
saddle, so it was like my bodywas like same size as the frame.

Mike (12:40):
So you were on the poster or what I need to get the
advertisement.

Josh (12:43):
Can you send us a picture of that for this podcast?
That would be good.

Jesus (12:47):
I think I do have a lot of stuff from Specialized that I
can share, some of I can't,some of I can't because they
that's proprietary, yeah, yeah.
But yeah, I'm emailing you forsure.

Josh (12:57):
Yeah that, if that was a public you know I'll find it
somewhere.
That would be a funny picturefor sure.

Mike (13:04):
So do you guys know the little trivia here, how old like
the whole e-biking thing is?

Josh (13:11):
Like when did the first e-bike come out?
No, clue.

Mike (13:14):
So I did a little checking on this.
The first patent for an e-bikewas granted December 31st, so
New Year's Eve, 1895.
Shut the front, yeah, isn'tthat crazy.
To Ogden Bolton Jr, he inventeda battery powered electric
bicycle with a six pole brushingcommuter direct current DC hub
motor mounted in the rear wheel.
So these been going on for aminute and you know, didn't

(13:40):
really take off, I guess, untilCOVID.

Jerry (13:44):
COVID was in right.
Yeah, yeah.

Mike (13:46):
Exactly.
So going back to the Sonoramountain bike scene, is it big
down there?
I remember it in Oaxaca.
We were talking about Oaxaca,right?
Yeah, I remember one night itwas pouring.

Josh (13:57):
These are states of Mexico .

Mike (13:58):
Oh yeah, sorry, yeah, and South beautiful place in
southern Mexico and there was aroad race, pouring rain, and
they have, as you can imagine,the cobblestone streets right
and these, these bicyclists, arejust flying through the Zocalo,
and all that and it's pouringrain.

(14:19):
The in the state, you know,people watching, are just right
there and I'm like this is thecraziest thing I've ever seen.

Jerry (14:24):
Yeah.

Mike (14:25):
So the whole bicycling thing in Mexico is much bigger
than I ever knew how do you saybicycle in Spanish La Bicycleta.

Jerry (14:31):
Yeah, yeah, you get it.

Mike (14:34):
Gracias, and I can say a couple words.
But yeah, so it was cool, but Ididn't believe that was.
That was probably 20, 25 yearsago in Oaxaca and we didn't see
a lot of like mountain biking,right, but yeah.
So can you tell us a little bitabout the whole mountain biking
scene that you're aware of in?

Jesus (14:53):
South America and biking is big in Mexico.
I mean, there's riders like Ihave a really good friend.
His name is Johnny Salido.
We're good friends.
I met him a long time ago as akid and my mother's last name is
Salido.
So and so he's one of them.
Have my best friend's daughter.

(15:16):
She's from Sonora, she rides.
Her name is Anna Julia.
She rides with the group ofgirls.
Tell me one of the down healersHannah In Tucson In United
States.
I mean, she's been in the Iforgot the name of this Red Bull
thing for girls.

Mike (15:37):
Oh I know what you're talking about.
Yeah, I know, I know, I justdon't know names.

Jesus (15:41):
It's like the rampage, but for girls.
Yeah, it's not really acompetition.
No, it's not.

Josh (15:46):
It's more of an exhibition .
Yeah, they put that together.
They started last year.
She was there, oh wow.

Jesus (15:50):
She's from our hometown, from Obregon.

Jerry (15:53):
Really yeah.

Jesus (15:54):
I mean there's actually have a few videos, because they
come every summer and I take thepro kits to the prozes from
Obrego.

Jerry (16:02):
They're from you know, kevin Praza.

Mike (16:05):
X Games BMX Praza family.
Oh, he's from Maramocillo,maramocillo.

Jesus (16:09):
Okay, I mean it's great road riding, great mountain
biking, they're starting togravel.
I mean there's a big cyclingscene in Mexico.
I mean you should see the shopsthere Like we used to open
shops, like three story shopsand a lot of hot.
Yeah, I mean big shops likesuper European style shops with

(16:30):
cafeteria inside Right.
I mean Mexico is great.
People only know like RockyPoint from the things like that
but if you go deep, you can finda lot of stuff.

Josh (16:41):
It's a different world.
It completely.

Jesus (16:42):
Yeah, I mean in cycling, was just like amazing.

Josh (16:46):
It's like a lot of things like big scene in the scene,
like in South America, becauseyou said you supported a bunch
of South.

Jesus (16:52):
America, like Uruguay, big one.
I don't want Chile.
Good, chile has like a greatrider there, argentina it's big,
I mean, that's why specializedall over the area, I think.

Mike (17:07):
Yeah, I mean you think of specialized their footprint
across the world.

Jerry (17:10):
Yeah.

Mike (17:10):
I mean, they're one of the big ones, right?
Yeah, so when you were doingthat, what was it called?
The position S S?

Jesus (17:17):
B U S B C U S B C U.

Mike (17:19):
Yeah, okay, so you traveled a lot and actually
visited the places and and andthen trained them.
Yeah, and you did that for fora few years, or okay.

Jesus (17:31):
Like three years.
And then I started doing events.
It's a crazy story.
I remember I was on whiskey offroad racing and I met a bunch
of friends from Culiacan andSinaloa in Mexico.
They were riding the same race.

Jerry (17:45):
Yeah.

Jesus (17:46):
And two of them they were like really bad because the
tire, and they told me, hey, canyou help us?
Oh, yeah, absolutely.
And one of them, it was like agood friend and okay, just
follow me, and poom, poom, andthen we finished a race was for
drinking beer and like, hey, youknow what?
My, the guy that I know thesepeople are a customer in our, in
our bicycles, I think and he,hey, jesus, there's trying to
find someone in specialized fordo this, this, and that His

(18:09):
friend was opening a shop inCuliacan in Mexico, a big shop,
and they're trying to find this.
I'm like no, dude, I'm notgoing to get that.
That's like in 2008,.
I think it was like adepression here or something.

Mike (18:21):
Yeah.

Jesus (18:22):
Like oh no, it's going to be hard for me to get that job,
so like.
And then after two days I findhim in Pinnacle Pica, a
steakhouse in Tucson.
Yeah, hey, did you send yourresume?
I'm like no, and then like youknow what I'm going to do it.
See what happened.
Yeah, I submit my resume andthen I compete with like 220
people and was blessed I gotfirst place and they like got

(18:43):
interview and they told me Okay.
So my first assignment was inUtah snowboard Utah doing
putting together a dealer event,helping on the dealer event for
a lot of countries.
I stay there for two monthsBecause it was like Asia, latin
America and this every weekendthere was like one country that
comes and visit for the dealerevent and then after that I went

(19:04):
to I was client in Mexico.
I stayed there on training andthen I started traveling and
yeah, oh crazy.

Mike (19:12):
Sounds like a cool gig, but on the road all the time you
kind of tiring out.

Jesus (19:16):
Yeah, and you can.
It's great because you race tooand you have the opportunity to
race good races.
And I did sea otter, I did afew races here and there.

Mike (19:27):
How competitive were you in the races?
Not good, but just do it like Imentioned whiskey and sea
otters, those are big races.

Jesus (19:33):
Yeah, I think I mean I was okay, I wasn't the probably,
I'm the pro and my category wasprobably the top 15, always in
that pack.
I was competing in certainplaces.
I did one, a few races inMexico, Some road ones, some
mountain ones, but I was justpretty much riding.

(19:54):
I was in great shape, but notputting attention to it was hard
.
I mean you perform a conferenceone night.
Let's, for example, you do aconference in Mexico city and
then next morning five o'clockin the morning you got to wait
and just go raise.
But after the, after your yourconference about whatever, a
certain model, you go and havedinner with customers.

(20:14):
You know a couple drinks, acouple drinks.
Then you wake up in the morning, go raise and they're like oh
my God.
So I mean it was okay, it was.
It was a great experience, goodopportunity.
I learned a lot, a lot.

Mike (20:25):
What was one of the coolest spots.
You got to kind of ride bikesand race or kind of see the
whole bicycle scene.

Jesus (20:32):
I think Colonia and Uruguay, which is a border with
Argentina.
Argentina there's like a riverand the Colonia is like small
little town.
It was great pavers and it wasa good.
It was not race, but we used toride there, we used to stay in
our resort there.
It was great.
Yeah, you take the ferry, yougo, you're in Argentina like in

(20:54):
45 minutes, and then you comeback, wow, party with the other
side.

Mike (20:59):
So what was the name of that again?

Jesus (21:02):
Colonia, uruguay Colonia.

Mike (21:04):
Uruguay.

Jesus (21:05):
Okay, now it's like back in those days it was like not a
lot of tourism.

Mike (21:09):
Right now it's like it's blown up because of the bicycles
or just because?

Jesus (21:14):
of the town.
Yeah, I'm sorry.
Everything.
Yeah, yeah, but riding there itwas great yeah.

Josh (21:19):
I think it was kind of fate for you to get that job.
If you like, race with themwith the whiskey, saw them
randomly and then didn't followthrough.
Then a couple of days later yousee them in a steakhouse and
they're like hey, man.
And you're like All right, Igot to do this.

Jesus (21:31):
Exactly, and I've been, I've been.
I think I've been riding bikessince I was eight years old.
Me and my brother, jerry,started in Mexico be a maxing
back in the seventies.
No helmet, no, nothing, jumpingwood on fire and doing crazy
stuff.
We have bunch of pictures likethat.
And then I've been riding andriding and riding and then

(21:56):
always, like my passion was like, okay, I wanna be part of the
cycling industry.
My first real, real job in abike shop was full cycle.

Jerry (22:05):
Where was that at.

Josh (22:06):
I remember this is.

Jesus (22:07):
Midway and do you remember the performance?

Josh (22:11):
Yeah, was it in that place before?
In that place, yeah before.

Jesus (22:13):
So it was full cycle.
At that time it was like RandyYoung, dj Burch.
You guys know what?

Jerry (22:20):
DJ.

Jesus (22:20):
Burch.

Mike (22:21):
I know DJ, Okay, DJ Burch Dane.

Jesus (22:23):
Yeah, whales.

Josh (22:28):
I think DJ is back in, like Pennsylvania or something
right East Coast.
He left yeah.

Jesus (22:32):
DJ and I one time I used to sell I used to be one of the
best sellers there so we bothbought some titanium frames
Frames.
They started doing the 29ers soI import the frames from Taiwan
.
Dj found the welder so we gotlike 20, 30 frames here and we

(22:52):
ended up selling the frames inMexico.
I have a bunch of like crazystories.

Josh (22:56):
He was always a wheeler and dealer.
If you go to the Tucson bikeswap and DJ was there.

Jesus (22:59):
There'd always be like a whole table full of stuff.

Josh (23:02):
Like where'd you get all this bro?

Jesus (23:03):
Yeah, so and then, yeah, I've been doing a lot of cycling
stuff and I was working forSpecialized.
It was like my graduation onthe industry because it was a
lot of fun, a lot of knowledge.
Like, you learn a lot and youunderstand completely what it's
happening with the finalconsumers.
You learn so many skills toprovide great customer service

(23:26):
and how to treat your finalconsumer that it makes the
industry better.
You're not selling, you'resharing an experience.

Mike (23:34):
So yeah, yeah.
That's why you're good atselling, because you're sharing
the experience.

Josh (23:39):
Who's older here?
Which one's older?
Jerry, he's older.
He looks way younger though.

Mike (23:49):
So Jerry has a trade.

Josh (23:50):
This, jerry is telling me that you're full of credit.
Yeah.

Jesus (23:56):
No, I'm older One year and 11 months.

Josh (23:58):
Oh, so it's pretty close Close close, close, close.

Mike (24:01):
So Jerry's wearing a trail running shirt.
He runs, so he's, but he alsocycles still yeah.

Jesus (24:07):
OK, he runs and cycle.
I just cycle.
I hate running.

Mike (24:10):
Dude, I'm not a big fan of running, but that's why I like
mountain biking, because you cansee the trail.
I like hiking, though right.
And so you can still see allthe cool stuff, but faster,
right.

Josh (24:21):
Yeah, we see more of it.
Yeah, we get to see more of thetrail.

Mike (24:25):
I wouldn't mind like if I was a runner.
I think trail running would bethe way to do it.
Every time I see a trail runner, though, when we're out on the
mountain bike trails, theirknees are always scraped up and
bloody.
They've tripped over multiple.

Jerry (24:39):
Oh yeah.

Josh (24:41):
Yeah, yeah, hey so OK, so in your shop and we go all over
the place, man.
So hopefully you've heard thepodcast.

Jerry (24:48):
You know that there's no straight line here.

Josh (24:52):
You have two brands that you carry e-bike brands.

Jerry (24:55):
E-bike brands.

Josh (24:56):
And I'd like to like how did you land on those two brands
?

Jesus (25:00):
OK, I got Aventon or Aventon.
It's a brand that I like.
I like the brand because theyhave a great marketing campaign
that helps your dealer to beseen from the final consumer.
I think every the e-bike world.
Right now it's.

Josh (25:19):
It's like the Wild Wild West.

Jesus (25:20):
Yeah, every brand.
I mean, if you talk aboutcomponents, all the components
are regular bike components, butthe motor, the controller, the
LCD screen and your throttle, sothe harness, that's what makes
the difference.
All the brands it's likeShimano and Strap All the brands
use the same components, right?
So in the e-bike world it'spretty much the same thing.

(25:43):
But there's companies putting alittle more technology, like
Aventon.
You measure your calories onthe screen.
You can measure your calories.
You can measure a lot of things.
I like that brand because theway they pitch the image to the
final consumer, I like it a lot.

Josh (25:59):
What kind of motor do they use?

Jesus (26:00):
They use?
I think they use Buffan.

Josh (26:02):
Buffan yeah.

Jesus (26:04):
Or Dapu.
They have their own motors incertain models.

Mike (26:08):
I think they're either one of the other things.

Jesus (26:12):
Yeah, and I have Velotrick.
Velotrick, they show.
I didn't find them, they findme and they told me hey, we want
you to represent the brand inTucson.
They stopped by the shop.
I checked the bike and the redwas really cool.
Get a really good explanationof what it was and he left the
bike a week.
I test rode the bike.

(26:34):
I love it and I kept the brandand I'm not planning.
If I carry another e-bike modelor e-bike brand, it'll be only
E-Mot on bike, which we'retrying to have one for rentals
and it's a pretty cool brand.
We'll let you know later, oh,secret.

Mike (26:52):
We're still here.
There, you're still negotiating.

Jesus (26:54):
Yeah, Because we want to focus more on the hospitality
segment of the business.
We like to sell bikes, yes, butwe want to rent more bikes.
We want to bring people fromout of state or out of town or
out of a country to ride out,ride the loop, ride the mountain
, ride Mount Lemmon, tounderstand.
And e-biking is bringing theopportunity to a lot of people

(27:16):
If they're not in shape orthey're not they want to live.

Jerry (27:19):
Not hardcore, like I said .
Yeah.

Jesus (27:20):
I mean, in order to get in shape and ride a trail, you
have to train, right yeah, butan e-bike gives you the
opportunity to live thatexperience during the weekend,
and that's it, yeah.

Mike (27:31):
You bring up a really interesting point.
I don't know if you had thechance to listen to the episode
with his son, Maddie, on the SanDiego ride a bike, but anyways,
the whole theme of that was yougo to San Diego on vacation and
you park your car and then yousee the city and everything by

(27:51):
bike and it's just like Maddieexplained, like you can see so
much more around, in the senses,while you're on the bicycle
versus in a car trying to findparking and all that.
So what a cool concept forpeople who come to a beautiful
city.
And they could literally parktheir vehicle.
Pick up a couple bikes from youand the e-bikes they can get

(28:15):
there.
Yep, right, like you said,without cartable training.

Josh (28:18):
160 miles and no traffic.

Mike (28:20):
Exactly.

Josh (28:20):
Right, so you don't have to worry about getting hit by a
car.

Mike (28:23):
And you could get on the loop as well and go to wherever
you really need to.

Jesus (28:27):
We have a tour that we just launched.
I mean, it's really hot rightnow, but we're trying to find
local spots.
So we have a Sunday tour thatyou go from the shop.
You stop in St Louis Plaza,rent a coffee house Lisa, it's
great Nice and stop by there,get a coffee and then walk in
the farmers market and then jumpto the next farmers market

(28:48):
that's on Sunday and you comeback to the shop we want to do a
lot.

Josh (28:53):
How many miles is that?

Jesus (28:54):
I think it's total will be like 16 or something like
that.
And then we have other one thatwe're trying to do where it's
for adults only.
So Sunset Rites to the Hop Shop.
You ride to the Hop Shop, wepay the first round.
If you want a second one, youpay for the second one and then
we come back to the shop.
So we're trying to do stufflike that to bring people to

(29:19):
Tucson and live the cyclingexperience.

Josh (29:22):
Yeah, that is super cool.

Mike (29:24):
So here's some more numbers here.
It's funny that you mentionedwhen the e-bike thing took off
and you mentioned COVID.
Yeah, so around that time framein 2019, it says here.
Let me see if I can get thestats here 2019 Electric Bicycle

(29:44):
Market was estimated at.
Any ideas Like how many, howmuch it was?

Josh (29:49):
estimated In dollars.
What were the dollars?
Yeah, Like the actual marketthat year, what they were
forecasting its cagger would be.
It talks about the cagger whichis the growth rate?

Mike (30:00):
OK, 7.49%, but it's saying that the market was estimated
at $15.42 billion $15.42 billion.
And now they're saying 2023,.
E-bike sales are estimated toreach 40 million units worldwide
, generating about $20 billionin revenue.
$20 billion.

Josh (30:19):
What is I mean?
What are normal bicycles?
Do you have a base to comparesome?
Sorry man.

Jesus (30:23):
I don't mean to Now.
You're getting into he'sgetting into what I do for a
living.

Mike (30:27):
So now I'm going to start asking more questions and more
questions, Bosses bosses, bosses.
Asking me questions.
I'm in the hot seat right now.
I don't have the answer.

Josh (30:36):
I mean that's an interesting number, but is it
like is it a trillion dollarsfor bicycles and it's only 20
billion for e-bikes?

Mike (30:43):
Like I have no idea, ok, so I don't know.

Jerry (30:47):
OK, so we will put that in the show now.

Josh (30:49):
So it's a total bicycle market, but 20 billion, that's.
I did I would not have guessedthat worldwide right.

Jesus (30:55):
Yeah, that's worldwide yeah and we're I think we're
we're behind like five, sixyears from Europe.
Like my daughter, Anna lives inSpain and she's been there for
three years.
She works for a tech companyand she uses an e-bike never
planning to have a car, and sheuses an e-bike.

(31:15):
That's like how she gets around,yeah all over she lives in
Valencia and she's just got towork grocery shopping.
Her boyfriend has anothere-bike.
Those e-bikes are provided bythe company.
The company pays.
It's like a lease Company payshalf and they pay half and they
have an insurance.
They can just leave the bikeanywhere.
If something happened to thebike they give, they give you

(31:36):
another one.
So that's a cool concept.
So it's like, yeah, we'restarting here in the United
States, but yeah, europe is likee-bikes all over.
Like I have friends that I metand specialized that their kids
are starting to ride mountainbikes, but in e-bike e-mountain
bikes.
So I mean I know there's likepeople like, oh, e-bike this,

(32:00):
cheating or not, I think it's adifferent experience.
And like, if you surf, you havea long board, you have a short,
you have a fish, you have this.
You have three, four, five, 10boards, right.
I mean I saw you guys have allkinds of bikes, right.
So it's a different toy in yourgarage, that's it.
I mean you want to go out andhang out with your friends and
go out and get a beer.
I'm going to grab my e-bike, goto downtown Tucson, get a beer

(32:21):
early dinner with my wife andcome back.
We no sweat, no problem, I'mgoing to go train.
I'm going to grab my gravelbike, I'm going to grab my road
bike.
So it's just a different toy.

Mike (32:30):
What I like is the concept of I think you said Type 1.

Jerry (32:34):
Class 1.

Jesus (32:34):
Class 1.
Thank you.

Mike (32:35):
Where you're pedaling and assisting?
Yeah, because then you're stillgetting the exercise.
And when you need YouTube,whatever, it's like electric.
A lot of times you'll see maybepeople who wouldn't be on bikes
as much as they would be, maybeolder generation, whatever, and
they're riding and having funstill.
So allowing people to get onthe two wheels with the motor to

(32:58):
help just seems like a verypositive thing.
How old are your kids?

Jesus (33:02):
My daughter, anna, she's 28.
Alejandra, she's moving toSpain Actually, she's leaving
tomorrow 24.
And Ivana, 14.
Had three.

Josh (33:13):
Oh, that's a pretty big.
That's a pretty big gap.
Same wife the people think thatI have life.
That's a two family scenario.

Jesus (33:19):
Yeah, kudos to my family because they've been super
supportive in all my cyclingcareer my wife, anna, my
daughter's Ivana, alejandra andI mean they've been a big
blessing for me and my brothernow they have my brother and my
nephew involved in the project,so this is great.
That's super awesome.

Josh (33:37):
When.

Jesus (33:37):
Sofia.
We cannot have Sofia out ofthis equation.
Sofia, it's great you met herright.
Yes, yeah, she's pretty cool.

Josh (33:44):
So how's Sofia related to you?
How do you know?
Friend.

Jesus (33:47):
Yeah, friend, she's like my fourth daughter.

Josh (33:50):
Fourth, daughter.

Jesus (33:51):
She's great.
Yeah, she married a guy that Imet, his family, a long time ago
.
She's from Sonora actually too,right, no-transcript.
So she's great, she's.
She's the one that makes allthe, my daughter.
Yet my youngest daughter, ivana, she's the tick tock manager.
Oh wow, she put him in a danceand do all those crazy things,

(34:14):
and so if you manage all thesocial media and all that stuff
and that's good.

Josh (34:17):
You get the young ones to do all the social media, because
we can't figure that muchbetter.

Mike (34:22):
So, jerry and Jerry, here he's, who's wearing the ride to
sound with the cool logo wetalked about.
Yeah so these guys help withthe design of logo, shirts and
merchandise like that?

Jesus (34:32):
Yeah, we we have stickers now we have Pints.
We this is other idea that wehave for ride to son.
We're launching Right to some.
We wanted to be a brand, likewe're.
We're working on a TucsonSunset collection which is
t-shirt, a Jersey, mountainbiking Jersey, a regular road
Jersey, then beer pint butcoffee mug.

(34:56):
So a few things.
Every collection will havetheir own merch, you know.

Josh (35:00):
Yeah, no, I see, you know like launch different
collections and then kind ofhave them Mm-hmm, have a shelf.

Jesus (35:04):
We've been telling all the teachers honestly like over
that Google saying and know thee-commerce and all those, yeah,
I mean people just placingorders and we just packing
people cool, well, great, well,shout out to the Psychologist
talked about pre-show.

Mike (35:18):
I mean that was super cool , very clever and and play on
words and just a really coolshirt, thank you.
And also like marketing.
So can you, can you talk to usa little bit about?
I see that, like some of thepackages you have here for like
bike Tune-ups and things likethat and maybe I'm a misnomer
stood it when I was like butlike to shredder the show off
Stuff like that.

Jerry (35:37):
I love it.
I love the pretty interestingconcept.

Mike (35:39):
Yeah it is.
Tell us about those.

Jesus (35:42):
Show off.
It's the biggest tune up thatwe have.
So you go out and part of thetune up is we polish, we kind of
like I got this from Mexico.
I mean you go to Mexico, theytune up your bike and they put
the bike in 500 pieces.
I mean they take everything.
Literally they destroy the bikeand they put it together back,
they clean it, they pull off offbody restoration.
Yeah, exactly.
So that's why show off, becausewe have we love mock-off

(36:04):
products, so that's what we havethere.
And so includes a bike wash andpolish so you get the bike
super shiny, even the tires.
Like going out your car to outof detail, yeah, let's show off.
You go out and you can showingoff your friends.
You know, the shredder is abasic one.
I'm just gonna go and shred it.
You want to put the bike?

Jerry (36:20):
that just make it work.
Yeah, I make it work.
So.

Jesus (36:24):
And yeah, I mean fun names that's easier to digest
from the final consumer andsaying that I'm gonna get the
Tim I like to the tune up guy.

Josh (36:31):
Yeah, it definitely caught my attention, yeah it's the
first one We've seen like that.
I like that idea a lot, thanks.

Mike (36:37):
Yeah, very cool, yeah.
And then I you talked about theSunday market tour.
Yeah, as well.
So that that's what that was onthere, that's ready.

Jesus (36:45):
I mean whoever it's brave enough to ride.
It starts at 7 30 in themorning.
It's like two hours and 30, twohours and 45 minutes.
We know we're getting reallyhot weeks coming, but Soon as
monsoon starts we get this.

Josh (36:58):
Yeah, it's probably worth like explaining something.
You said that we're in the offseason and I gotta imagine Our
listeners like what are you guystalking about?
Everyone rides bikes now, butour season in Tucson is
different than everyone else.
It's super, super hot right now, yeah, which just means that
you got a ride at 5 in themorning or like 7 at night with
lights, like that's.
It's super nice at night and inthe morning, but during the day

(37:19):
I mean it was 106 today.
Yeah it's 96.
Right now it's almost 8 o'clock.
Yeah but it is a dry.

Jesus (37:26):
That's what we are.
We have a season in off season,I think we consider in Tucson
season, starting October,officially on November, and that
means because we have a snowbirds, so people that come to
spend the winter here, and Forlocals, or whether it's great.
So, yeah, right.

Josh (37:43):
Yeah, I I say we have eight months of awesome and four
months of awful here.
Different people have differentthoughts on that timeline.
That's where I land.
When I was asking about yourkids earlier, I was gonna tell
you that my, my sons are for Ihave two sons 1410, and they're
phenomenal riders, but they hateriding bikes really yeah, like

(38:05):
they'll go to the park.
So they're gonna go to Angelfire with us and they'll ride
that.
They'll ride the you know, thelift up and the downhill.
They like that, but they don'twant to pedal.
So I've decided I'm gonna buythem e-mountain bikes and I
think that that'll get them outon the trail with us, and then
they can challenge mom and dad.
So we'll have to like grind totry to keep up with them, right.

Jesus (38:22):
Yeah, I think my two daughters used to ride race BMX.
Okay they went.
When I used to work for R&R wehave like a shop team and Anna
and Alejandra used to race onthe sunset across the street
from.

Mike (38:37):
Yeah yeah and we actually had bubbles, ben Chandler.

Jerry (38:41):
Ben Chandler.

Jesus (38:45):
Ben was the owner of the track.

Mike (38:48):
And now it's, it's Andy.

Jerry (38:50):
Andy, we had Andy.

Mike (38:51):
Yeah, I saw that that one too.

Jesus (38:52):
So yeah, and I was like I always take responsibility for
that I was so pushy like, okay,mandatory training, racing,
training, racing, trainingracing.
They become teenagers, quitriding at all now my daughter
Anna, I mean because she needsto ride, yeah, but but yeah, and

(39:13):
then I'll hug us.
She rides once in a while withme, but but they, yeah, they do
all right, something that reallyhas my curiosity.

Mike (39:21):
So we've talked about bikes theft on multiple podcasts
here.
So I someone just posted, likean next door neighbor, that
their bike was stolen a fewdoors down from from me when
their backyard.
So I'm curious.
You mentioned that yourdaughter in Spain, where she
leaves the bike like is, is Likedo people steal bikes over in
Europe like they do here, orthey just kind of respect it

(39:43):
like you don't mess withpeople's bikes?

Jesus (39:45):
I don't know.
I mean, she's been doing that,I think, for a year and a half
already, and bikes it's stillalive, yeah, so in her hands.

Mike (39:52):
They must lock them up, though, right?
Yeah, they have a lock.

Jesus (39:55):
Yeah, they lock them out but I mean in Tucson you lock
your bike and they.

Mike (39:59):
Yeah, so.

Jesus (40:01):
But yeah, I think they're a little more respectful in
Europe than here.

Mike (40:05):
It's part of the culture over there, completely yeah.

Jesus (40:08):
I think never been in Europe yet.

Mike (40:10):
Yeah, yeah, me neither, but I just I read about it.

Josh (40:13):
I had a.
We had a bike stolen from thegarage when, when my wife was
pregnant with my, with my oldyou month, my youngest son and I
had a.
You remember the Ellsworth,that brand.
So I said an Ellsworth that wason the stand with no wheels on
it.
And you come in and the garagelooked like it does right now
there's, like you know, 20 bikesin there or whatever and they

(40:33):
came and they took the mostexpensive bike, they took the
Ellsworth.
And what?
What we found out was thatthere's a group of like, like
thieves and they know about thebikes.
They drive around and they findout where all all the high-end
bikes are, and then they justdrive and they look for open
garages and they just hop out oftheir car, run in the garage,
grab it, throw it back in theback car and then they leave.

(40:55):
It's pretty interesting.
So keep your garage closed.
And then the other thing theytold us and we're gonna have the
Tucson police chief on, yeah,in a couple weeks, yeah, in July
of July, yeah we're gonna talkto him a lot about this, but
they did they with the garagedoor openers and they do the All
day

Jesus (41:13):
they call it.

Josh (41:13):
Yeah, well they, they have like a.

Mike (41:16):
Unit that they just press it and it'll open.

Josh (41:17):
Every garage in the neighborhood runs through all
the code, so I have a killswitch.
Mm-hmm.
I got an Amazon for like 12bucks already and every night I
kill my garage door opener so itcan't be open from the outside.
So if they come by and try tohit that, they can't get in the
garage.
Yeah, 12 bucks, it's worth theInvestment.

Mike (41:38):
I can't find it, but I think was on Hawza Halix, which
is like the group that ridesHawes up in Mesa, arizona.

Josh (41:45):
You're looking like you don't know what we're talking
about.
You don't know about the Hawestrails in Phoenix.
No, in Mesa he rides it.

Mike (41:51):
Oh my god, bro, you got it .

Josh (41:52):
You got to get up to Phoenix.

Mike (41:54):
I mean it is don't they have the e-bikes?
Don't they take them up?
They like like it is.
It is.

Josh (42:00):
I don't even know how many miles they have now 50, 60
miles of of flow like.

Mike (42:06):
For a machine-built anything but anything, yeah, but
.

Josh (42:10):
But it's a shuttling, it's a Mesa uh-huh in, you know east
, east of Phoenix.
It's it is Amazing.
I mean it's worth the trip up.
I mean I you wouldn't believethat Phoenix is like a
destination for cycling, but Imean that Hawes trail system is
just amazing in this activegroup called a Hawes a Halux on
Facebook is what it is.

Mike (42:29):
But anyway, one guy posted he was ran into the grocery
store Literally for like twominutes.
It comes out and his bike lockis cut, and so they're always
like please keep an eye out forthis bike.

Josh (42:41):
Yeah, so anyways everything yeah.
All right.
So so you, you, you've, you're,you got your sunset collection
that's coming out.

Jesus (42:49):
Sunset collection.
The classic.
Which is that?
That?
So this is the classic, yeah,okay, what's the?

Josh (42:54):
difference.
What's the vibe on the sunsetone?
Have you guys published thatyet, or can you talk at all
about it?
You got my phone, I'll show youyou can explain it, because our
listeners won't be able to seewhat you see.

Jesus (43:04):
I know You'll be better describing this To the well.

Mike (43:09):
He's pulling this up on the website.
Oh oh wow rad.
I love the colors.

Jesus (43:15):
Yeah, so it's like the thing is we're trying to create
everything because you saw ourwindow right.
That, yeah faces like Mountain.
So this, even the logo, it'spretty much what we see every
morning, oh cool.

Josh (43:28):
So it was the idea that you're gonna keep the same base
logo and then have the colorscheme change on the inside and
have different.

Jesus (43:34):
That's a beer paint so that's cool.

Mike (43:35):
Yeah, that's awesome.
Do you guys design that?
Jerry's?
You did yes, so do you work onthe computer?
Well, you can.
You don't have a microphone.

Josh (43:43):
We can give them a microphone here.

Mike (43:45):
Yeah, give them a microphone.
Like use the computer for that,or is it hand-drawn or yeah,
yeah, illustrator, okay,illustrator, illustrator yeah
that's beautiful artwork, man,really cool.

Jerry (43:55):
Thank you, thank you.

Mike (43:56):
Yeah, yeah, um, and then so you know, you mentioned, like
, the location and the view andso on your website also.
You can totally see wherethey're located and, like,
trader joe's is not far, um, andright off the loop there, so
that that's, yeah, really cool.
So everything, so everythingfor for people either in town or
not, from tusan, and could veryeasily go to your website, yep,

(44:19):
and find all the informationthey need on the stuff We've
talked about here, maybeplanning a trip, rent a bike, um
, and get set up like that.

Jesus (44:27):
If someone comes and they need like a okay, I've never
been in tusan, we want to rideand we want you to guide me.
Even if we don't have that onour website, we can always
custom your adventure like okay,um, I'll be your guy, I want to
go and check all the Local beer.
Okay, yeah, let's create.
This is so.
We sit down and talk to themwhat you want and we just make
it happen.
Okay, like map out, like a kindof a tour of the yeah, I'm gonna

(44:49):
go downtown and go to, or youwant to do like Mexican food?
Okay, let's go to real sonoraand taco sonora hot dogs, is
that?
Yeah, um, or whatever you knowwe can it's just a sonora.

Josh (44:59):
Hot dogs, a real thing in sonora.
Or is that just a two-something?

Jesus (45:02):
No, it's okay, so it's a real thing.
Okay, it's totally a real thing.
They started in uh, sulao Vrion, where we are from, uh, and
that's where it originated.

Mike (45:12):
Yeah, the bacon wrapped.
Okay, so we should explain whata sonora dog is.
It's just deliciousness in abun, sweet bun.

Jesus (45:19):
Yeah, it's a sweet bun with.

Josh (45:22):
It's like a pocket right, because yeah, it's like a pocket
, like freshly baked, likefreshly baked wrapped hot dog.

Jesus (45:28):
And then they wrapped the sausage with uh, with bacon, uh
grill onion.

Mike (45:33):
Yeah tomato.

Jesus (45:35):
Uh, you put certain salt, like green salsa or chili,
verde salsa or whatevermayonnaise mayonnaise and uh,
mustard, and that's it, that'sthe original one.
I mean we, some people put likemushrooms and this and that and
beans.
Beans, yes uh, so they startedin in over gone in sonora and
then they got really popular inhermosillo and then we import

(45:55):
them from hermosillo to that'swhat we put beans.
Oh you guys import them.

Mike (45:59):
Yeah, so it was it's it's from Like it moved.

Jesus (46:03):
Yeah, we moved up.

Mike (46:04):
Yeah, so okay, I think about your concept, though, when
you have your snoring dogsright, or are you already doing
snoring dogs?

Jesus (46:10):
at your shop, not yet.

Mike (46:11):
Yeah, yeah, yeah, you're gonna bring the real, the real
deal though.

Jesus (46:14):
Yeah and um.
So in hermosillo they startputting beans.
Oh, and when we started makingthose in our hot dogs here in in
tucson, they replicate the onesin hermosillo.
Yeah and um.
I mean they're real.

Mike (46:27):
They're real from sonora, that's the real sonora History
of the sonora dogs.

Jesus (46:30):
That's now.
It's like a signature thingfrom to time.

Mike (46:32):
It is.
Yeah yeah, the Whatever a foodtrucks.
You know the street vendors,yeah, for me they're the the
best out there.

Josh (46:39):
But yeah, I mean they did the food wars right with bks and
willa canelo right.

Jesus (46:43):
Yeah, actually work on.
It wasn't chicago.
In a certain like a hot dogevent or whatever, he Took
that's another dog to the event.

Mike (46:50):
How did it, do I?

Jesus (46:51):
think he did great.
It's on the, you just Google itor something.

Mike (46:55):
Yeah, yeah, what a canelo chicago.
Yeah, and you'll be there forsure.

Jesus (46:59):
Um so, yeah, it's real like uh, and there's like real
sonoran tacos.
Like you know, in oaxaca theymore corn sonora, more flour
tortilla.
So I mean we do have Greatmexican food in to son like it's
really good it is.

Mike (47:15):
Speaking of tours, I mean they have signs around town,
right yeah, like the food,whatever to like what's your
favorite mexican place in to son?

Josh (47:22):
that's like that's uh, I'm gonna quantify it for you.
Yeah, I want to give you somemore variables here.
That's, uh, within a saferiding distance from the loop.
Okay, okay, that's hard, I know, because, but it does go
downtown.
It does go down kind of southto son, though.

Mike (47:40):
Down by the horse as well.

Josh (47:41):
Yeah, but it's not.
I mean you can get to bksminiduto, you know.

Jesus (47:46):
Natures, all that stuff down there right, best mexican
food you can ever try, in to sonreal sonora.
Sonora from the border, I meanfrom sonora state in mexico.
I think is um Dodge and grant.
Okay, it's like a little foodtruck there.
Um caramelo king, yeah, dodgeyeah.

(48:08):
Caramelo king, yeah, middleking.
Yes, of course that's legityeah.

Mike (48:12):
Dodge and grant that was our.
That was our go to.
We ride bikes to that, becauseI live midtown.

Jesus (48:19):
And it's a kind of yeah kind of he's been.
He's been there for a long time, yeah yeah, 23 years, he's got
the dulce de yeah there andeverything.
Yeah, so he's from obrigan andhis tacos and his son's sonora
hot dogs are they're real, likeso good?

Mike (48:34):
That's my favorite, all right.

Josh (48:35):
Well, that's good, because I, I do, I don't know how we're
talking about mexican foodright now, in a podcast but it's
awesome, so like so likeExplain to me what the hell's
the difference between acaramelo and a quesadilla.

Mike (48:47):
Yes, that's the.
That's the million dollarquestion I know they're like
they're smaller years, but likewhat's the difference?

Jesus (48:54):
I think it's more cheese.
I think it's marketing.

Mike (48:59):
What's the difference?

Jesus (49:00):
jerry, the diferencia entre entre un caramelo y una
quesadilla con carne.

Mike (49:07):
Yeah, como, like, yeah, caramel, look in.
Like, get really jerry reallyclose to the mic.
Yeah, lean up, it's got it.
Yeah, there you go, yeah.

Jerry (49:18):
Oh, that's it.
Smaller tortilla, smallertortilla and uh.

Mike (49:26):
Deep, oh, deep fried.
Oh, they're deep fried.
Yeah, the caramels are deepfried.

Jesus (49:30):
Yeah, not deep fried, but they fried in the pan.

Mike (49:32):
Yeah, they're fried yeah and they're so delicious, so
good.

Jesus (49:35):
Yes, and there's other one now it's called vampiroy
thing.
They put like a like anaheimpepper, grilled anaheim pepper,
inside the quesadilla with a,with a steak, I mean there's.

Josh (49:47):
I haven't had so many good man.
What was it?
What would you say?
Do you say vampire?
What did you?

Jesus (49:51):
say that's what they call it vampire or something.

Josh (49:52):
Okay, oh vampirah.

Jesus (49:53):
They put like uh, if they have to tortilla, they fold it,
put cheese steak and uh,anaheim pepper inside.
Um, there's so many, I mean wow, there's so much good food.

Josh (50:07):
I'm a taco fan.
You're a taco fan?

Jesus (50:08):
Oh yeah, when are your?

Josh (50:09):
favorite tacos.

Jesus (50:11):
Uh caramela king.

Josh (50:12):
Same same thing yeah, so I got to go to this place, but I
never been they have everything.

Jesus (50:15):
I mean they have, Uh, in the morning they have um
breakfast burrito, obviously,but they have a cabeza which is
yeah, go ahead.

Mike (50:23):
Yeah, yeah, but it's cheek right.

Jerry (50:25):
She.

Jesus (50:25):
Well, you can.
You can ask for cheek brain.
Do you have everything?
Literally like I didn't knowthey had that stuff there.
Ask for ice.

Mike (50:32):
Is it good?
Oh, yeah, really so.

Josh (50:34):
I lived in.
I lived in England during madcow disease Like do you remember
that?
So, like I could never eatbrain because mad cow is going
on when I was in England, soI'll never eat that's why?
But I'm good with the, with thecheek.
That cheek is great.

Jesus (50:50):
Yeah, I mean, and it's not really hard to.
I mean, if you guys want to, ifyou get like a crock pot or
whatever, yeah, so easy.

Mike (50:57):
Really.

Jesus (50:57):
Yeah, buy it on any any supermarket they sell the cheeks
and back and seal.
Put them there 12 hours.
I can email you the recipe.

Mike (51:07):
Do it man.
Yeah, we'll put it in the shownow it's yeah I don't know, is
it going to be hard to get?
Cheek meat we're like allaround the United States,
walmart everywhere.

Jesus (51:18):
Walmart and they sell it and they have it there, and with
the high quality one.

Mike (51:22):
No, kidding, yeah, what is ?
What is it called Cheek meat?

Jesus (51:27):
I guess, yeah, I mean, I think it says in English, cheek
and Spanish like catch it.
Yeah.

Josh (51:33):
Okay, hey Zeus, I got to tell you a story.
I got to tell you a story aboutthe first guy I met, named
Jesus.
Okay, have you heard this?
Story so so I grew up inDetroit, michigan.
Yeah, like no Hispanics at all.
None, when I was there, JustI've never met anyone from from
Mexico, from South America.

(51:54):
I just never met anyone, justit was completely ignorant to it
.
Join the Air Force and I gotstationed in Monterey,
california, where I was learninglanguages, I was learning
Arabic.
And when in the military, inthe American military, at the
beginning you're training, youhave to wear a uniform every day
and you're not allowed to golike out into the world until
they, like you know, a fewmonths or something, and finally

(52:16):
they let us out.
And and I had a roommate whowas from El Paso, so like he
grew up right with like allkinds of Hispanic people, yeah,
so that was like it was like allof his friends, that he knew it
and so I go into, so we leavebase for the first time, you
know, big Hispanic community allover all over California, right

(52:36):
, and I go into a gas stationand there's a guy there and he's
got Jesus.
And I come out to my buddy andlike you're not going to believe
this.
There's a guy in there and hisname is Jesus.
He's like hey.

Mike (52:51):
I just think the big Lebowski.

Josh (52:55):
Yeah, he's always bowing the bowing.

Jesus (52:57):
Jesus you bowl.

Josh (52:58):
Are you big bowler?

Jesus (52:59):
No, no, no, alright.

Mike (53:01):
Jerry, what is your favorite restaurant?
That's not too far likerideable off the loop.

Jerry (53:07):
Jack in the box.
Are you serious?

Mike (53:11):
Yeah, I love.

Jerry (53:12):
the tacos are great, really.
Yes, seriously.

Josh (53:16):
Jack in the box taco?

Mike (53:17):
Yes, you're not messing with us here.
They're good, yeah, are they mykid likes Taco Bell, like it's
going on a style.
Are they better than Taco Bell?

Jerry (53:24):
Yes, I don't.

Jesus (53:28):
Never tried.

Jerry (53:29):
I never tried him.
Okay, so yeah, Jack in the boxlike great fast food.

Josh (53:34):
Alright, okay, they got many tacos.
Now you can get a box of minitacos.

Jerry (53:37):
Yeah, yeah, little ones.

Mike (53:39):
Yeah, get the box.
That was not what I wasexpecting.

Josh (53:41):
Yeah, did not expect to see Jack in the box, yeah.

Mike (53:43):
Alright, okay, so what's?
What's the next project thatyou're working on?
Any any new art after thesunset?

Josh (53:49):
project.
What's the next collectionafter after sunset?

Jerry (53:53):
I'm still working on it, on the sunset project, so I
don't know what's next.
What's next?

Mike (53:58):
I'm thinking Sonoran dog somewhere, throw it in the like
some sort of a we're gonna workone in that, luchadores
luchadores wrestlers.

Josh (54:08):
Oh, that would be perfect.

Mike (54:09):
Yeah, that's a great concept.

Josh (54:11):
Yeah, yeah, we should probably explain that for
listeners that might not know.
This is kind of Mexicanwrestling, not so Libre.
Right, not so Libre.
You've seen natural Libre.
There you go, yeah Right.

Jesus (54:19):
Yeah, if you've seen that movie.
Yeah, that's all about that.
Like it's a really big thing inMexico and luchadores are like
I'm like heroes or something.

Josh (54:28):
Are they really?
Yeah, I mean yeah, it's notjust, I thought it was just like
like a show, but no, butthey're like big I mean soccer
and lucha Libre Together.

Mike (54:37):
It's the thing.

Jesus (54:38):
It's that big.
It's that big lucha.

Mike (54:40):
It's like I mean okay, but it's fake right, Like WWE, or
it's the same thing?
Yes.

Jesus (54:46):
Yeah, but I mean, but it's part of the show, you know,
but it's as big as the kidsbelieve in that.

Mike (54:52):
the kid moment.

Jesus (54:53):
You know, I mean they become teenagers like dude, yeah
, but yeah, but yeah no, it'sbig, especially in south Mexico
Mexico City, Guanajuato, allthose places are okay, have you
ever gone to a lucha?

Mike (55:08):
Yeah, you have, it's great .

Josh (55:10):
Yeah, is it.

Mike (55:10):
I bet yeah, like just the hype and everything.
Hey the vibes inside the place.

Jesus (55:16):
I mean it's.
You see adults like, no, don'tdo that.
Yeah, jump over the rope.
It's crazy.
I mean it's part of the culture, it's great.

Mike (55:27):
Okay, so what's who's the best?
Lucha or whatever you, what arethey called?
I'm sorry, Luchador.

Jesus (55:32):
Yeah, what's the?

Mike (55:34):
what's the best, I think it's wrestling.

Jerry (55:37):
So, oh really, mexican, I'm going to say son of the
Viking, I don't know.

Mike (55:47):
I don't know, son of the Viking.
Yeah, say that again, but comeon the space yo.

Jerry (55:52):
El hijo del viking Okay.

Mike (55:54):
All right, yes, the son of the Viking, that's a lot.
We'll have to put that in theshow notes as well.
Okay, so he's.
He's still a luchador.

Jerry (56:01):
Yeah, yeah.

Mike (56:02):
Okay, what?
And then you mentioned that was, that was Mexico.
What about?
And do you have any others likenationally in the United States
or anywhere in?

Jerry (56:08):
the United States.
Uh, wwe, do you know WWE?
Yeah, of course.
Oh, um Roman Reigns.

Mike (56:14):
Okay.

Jerry (56:14):
He is uh undisputed WWE champion.

Mike (56:18):
So I'm older than you, like twice your age, so for me
it was.
It was Randy Macho man savageMacho man.

Jerry (56:25):
I'm an iron chic.

Mike (56:26):
I love the iron chic for whatever reason.

Jesus (56:28):
So Junior, he is a fan of Lucha Libre and W W.
You know that stuff seems likea baby.

Josh (56:35):
Oh really, yes.
So we tapped into your, yourpassion here, so that's what
we're launching, that luchador,it's because we know he's going
to create good stuff.
Okay, so so just be honest, doyou dress up at home like that?
But, those types.
Right, he's saying no, but Idon't know, man, I don't know
who knows, okay, uh, when heturned uh when for to be guys?

Jesus (56:56):
I think when he turned like seven or eight.
I was here in Tucson, uh huh.
So back in those days it was aluchador called the Mystico.
It was the top guy, like El.

Mike (57:06):
Mystico yeah, okay.

Jesus (57:07):
And so I called this lady and I told her okay, this is my
size, I want you to create thiscostume.
He didn't know nothing about it.

Mike (57:15):
He didn't know that I was going to be there this is for
you, that's me yes.

Jesus (57:18):
I travel Me my wife.
We went to go to his birthdayparty, yeah, so I show up with
dress up like the Mystico thatcompletely boots and everything,
and he was seven or eight yearsold.

Mike (57:28):
Yeah, he was shocked Completely.
Did you think he was really aMystico?

Josh (57:33):
Nope, nope, no.

Mike (57:33):
You knew, you knew exactly you could just tell I wasn't
the same fit and form.
Did you know it was?

Jerry (57:41):
your uncle?
No, I don't know.

Jesus (57:43):
No, but it was, but this guy is not the real one.

Josh (57:48):
What's uncle Teo?
Yeah, yeah, yeah.

Jesus (57:51):
See we're doing like I gotta learn we're going.

Jerry (57:54):
Yeah, we're going all of us Louche.

Josh (57:55):
Haakos.
I mean right, 10% of the firstJesus I met in California, I
think we took, we took the bikesout of the equation.

Jesus (58:07):
Yeah, I guess we kind of did.

Josh (58:10):
Alright, so it's, it's ride Tucson AZcom.
Yep, Ride Tucson AZcom.
And if you want to rent a bike,if you wanta bike experience,
if you want to do any type ofcycling, give you guys a call.
Absolutely, hook them up.
If you want a free beer, stopby.

Mike (58:29):
Stop by Get your bike with the show off, the show off or
the shredder to an up To an up,like I don't think there's
another shop in Tucson that doeslike a polishing job.

Josh (58:38):
I've not seen that anywhere, really I don't.

Jesus (58:41):
Yeah, I don't think they might do it, but it's not like
it's not advertised I think it'sgreat thing to receive your
bike and like show room qualityway better than you drop it in.
Okay, my gears will work, buton top of that I get it shiny,
right.

Mike (58:56):
Yeah, what's a what's a turnaround time on the show off
48 hours.

Jesus (59:00):
That quick.
Yeah, right on, because I'mreally close from my house.
So I mean we open this duringsummer.
This is our schedule.
We open 7 am.
I'm there like 6 30 in themorning.
We close at noon 12, 12, 30.
Yeah, and we.
We open at 4 o'clock and weclose at 8.
Yeah, we do that on summerbecause you don't really have no
one's.

Josh (59:20):
No one's coming in from new for people.

Jesus (59:21):
They're out of the state of Arizona.
It's so hot that no one willshow it, not even lizards,
that's true.
So we do rent bikes reallyearly and we rent bikes for
sunset, okay.
So that's why, in startingOctober, we will do probably 10
till 6, 10 till 5.

Josh (59:42):
Nice, but yeah then your siesta is gone and then my
siesta is gone.

Jesus (59:46):
Yeah, unfortunately, but it's all good, yeah.
Yeah, yeah, right on, we takethe siesta at the shop, like the
Japanese sushi places, theyjust close and they just sleep
in the chairs, that's awesome.

Josh (01:00:00):
Well, hey, Zeus, Jerry, you guys got any last words.
You want to leave our listenerswith?

Jesus (01:00:03):
Oh, thank you guys so much.
We're we're really big fans ofyour podcast and we feel blessed
to have us here and thank youvery much.

Josh (01:00:10):
Well, we we feel blessed that you guys came.
Thank you so much.
I'm I'm glad we were able towork it out.
Thank you so much for the backand now.
Yeah, back and now I should beable to say that I'm a linguist
after all.

Jesus (01:00:21):
You might be able to read the label.

Mike (01:00:23):
Read the label, bro.
Alright.
Ride Tucson, Tucson, Arizona.
Bacanora for for amigos,Chingones, for good friends.
Yeah, this Bacanora is 100%organic.
It was distilled, bottled forRide Tucson.

Josh (01:00:36):
Wait case Chingones.
Is that just good, good friend.

Jesus (01:00:40):
Yeah, cool Good friend Chingones is like a bad word.

Josh (01:00:47):
It's like we're going to keep it in.
We're an explicit podcast.
Google it.
I'll Google it.

Jerry (01:00:56):
Okay, it's.

Jesus (01:00:57):
I mean, it's not super bad, it's like Chingones, like
it's, it's like being super cool.

Josh (01:01:03):
Being super cool yeah super cool, yeah, okay.

Mike (01:01:07):
Beyond cool, beyond cool.
Yeah, super cool, yeah, supercool.

Jesus (01:01:12):
Yeah, cool yeah exactly.

Josh (01:01:15):
Guys, thank you so much for coming and spending some
time with us.

Mike (01:01:18):
Thank you Good chat yeah.

Jesus (01:01:24):
Guys, what's great?
Okay, yeah, yeah, very good.

Josh (01:01:44):
All right, I get fun yeah.

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051 - Ride Tucson… a desert oasis building bike community. (Jesus Frías)

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}051 - Ride Tucson… a desert oasis building bike community. (Jesus Frías)