Know, Like and Trust EP 18

Hey hey hey! Darren and Kimberley are back with another episode, and they're diving into the world of business and customer relationships. They discussed the topic of creating a successful brand. Kimberley asks Darren to share his insights into the key pillar of his business philosophy: the "know, like, and trust" factor. Darren emphasizes the importance of working hard and focusing on the customer experience to build trust. He shares anecdotes about engaging with customers, highlighting the value of getting to know them personally. Kimberley chips in, discussing the digital space's "know, like, and trust" factor and how Darren's approach aligns with it. They touch on the significance of rapport building, sharing stories, and creating connections beyond just business transactions. It’s nothing new, in fact, know like and trust are what Darren calls old school because it’s the way he’s always done business.  Darren's wisdom shines as he reflects on his 40 years of customer service, emphasizing the genuine relationships he forms with clients. Kimberley points out Darren's superpower: the ability to break the ice effortlessly and make people feel comfortable. The conversation takes a turn to Darren's adeptness at surface-level conversations and how he uses them to initiate deeper connections.  “When you have trust, that is gold for your business development. This is where you get referrals. This is where you get call backs. And this is the least expensive customer acquisition, but the most powerful and valuable.  -Kim Hiebert Kim and Darren hope you have a new approach to the timeless philosophy of "know, like, and trust" in business. Learn more about your ad choices. Visit megaphone.fm/adchoices