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January 15, 2024 30 mins

Beth Dessen Duffy is an entrepreneur with a commitment to spreading kindness in personal, educational, and business environments. She graduated from Cornell University with a BS in Environmental Education and has served as a registered state lobbyist for the Pennsylvania Gas Association and Philadelphia Electric Company. Beth has also worked as the Director of Public Affairs at the Archdiocese of Philadelphia. Shifting her focus to a more personal mission, she has created a new North Pole tradition centered around an award-winning storybook and a free app designed to promote kindness as a daily practice. In this thought-provoking episode of Mr. Biz Radio, host Ken Wentworth invites entrepreneur Beth Duffy to discuss the often overlooked yet critical element of business success—kindness. Beth shares her insights on how the intangible acts of kindness can have tangible benefits for business owners, employees, and the company culture. Beth delves into her journey from being a state lobbyist and public affairs director to creating a movement aimed at infusing kindness into everyday life. With her book and the "Christmas Tree of Kindness" app, she provides tools and resources to promote positive acts and build a respectful, engaging, and innovative workplace. This discussion highlights the significance of creating a positive work environment to become an employer of choice, making recruitment and retention more manageable in today's competitive job market. Key Takeaways: - Kindness in the workplace is not just a "soft skill" but a critical component that can distinguish businesses as employers of choice. - Beth Duffy has developed a storybook and an app, "Christmas Tree of Kindness," encouraging individuals and families to practice daily acts of kindness. - The science of kindness shows it has psychological and health benefits, which can translate into a more positive and innovative workplace. - Acts of kindness can be simple daily practices that, when incorporated consistently, can create a ripple effect of positivity and growth within an organization. - Employers and employees alike benefit from a kindness-driven culture, leading to improved morale, increased innovation, and better client relationships.

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