MTM Visionaries

MTM Visionaries

Are you passionate about creating the future? Then you’re in the right place. Welcome to Visionaries; whether you’re an up-and-coming marketing leader hungry for growth, VP, EVP, or CMO, Marketers That Matter designed the Visionaries Podcast to empower you and future-proof your teams, talent, and hybrid work environment. Marketers That Matter® is a community of top marketing executives coming together to pioneer the future of marketing, sharing real-time experiences and solving current challenges. Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. Visionaries, hosted by Nadine Dietz, originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.

Episodes

December 5, 2022 52 min

We are excited to share a very special episode of the panel discussion we recently hosted at Pinterest Headquarters, Pulling Back to Push Ahead, to answer the question many marketing leaders are asking: How do marketing leaders face mounting economic pressures and adjust strategies to sustain the turbulent times ahead? We invited guests Jeffrey Katzenberg, Founding Partner at WndrCo and former CEO of DreamWorks; Katie Couric, Award...

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In this episode on MTM Visionaries, Marketers That Matter invited two top marketing leaders – who know the art of personalization through and through – to discuss how they enhance a traveler’s experience: Tim Mapes, SVP, Chief Marketing & Communications Officer at Delta Air Lines, and Peggy Roe, Global Officer, Customer Experience, Loyalty & New Ventures at Marriott Bonvoy.  In this conversation, Tim and Peggy expand on how...

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Evolving your campaign strategy during times of crisis, cultural moments, and emerging tech can be especially challenging, so we invited top marketing leaders to answer the question many are asking: what is the framework for successful campaigns?   

In this special episode recorded from the NYC MTM Forum held at the NFL Headquarters, Tim Ellis, the CMO of NFL; Danielle Lee, President of Warner Music Artist and Fan Experiences; Craig...

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Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in their passion for building healthy ...

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November 10, 2022 45 min

How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize ne...

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Have you ever asked the question why update your brand identity or what constitutes the business case?  On one hand, having a top-performing brand is essential for high-performance marketing; on the other hand, as markets evolve, technologies emerge, and firms adjust their strategic intentions and go-to-market programs, the requirements for brand performance are subject to change.

We invited Laura Jones, CMO at Instacart, Stephen Ro...

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With many channel options for consumers to choose from today, it is imperative that brands continuously transform to meet their consumers where they are, when they want and how they want. Deirdre Findlay, Global CMO & Head of Consumer Revenue at Condé Nast, and Brian Irving, VP of Global Marketing at Meta Reality Labs, recently joined us on MTM Visionaries to discuss Transforming the Future of Experiences and Connections. Brian...

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October 18, 2022 33 min

Gender inequality and the widening pay gap are not due to a lack of awareness; hundreds of global leaders have redundantly vocalized the worldwide disparity of women. The problem lies in inaction and uncertainty of where to begin. Shelley Zalis, Founder and CEO of The Female Quotient, and Claudia Romo Edelman, Founder of We Are All Human, have committed their life’s work to closing the gap and helping all women rightfully climb to ...

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How do long-serving brands continue to resonate and grow despite modern-day fragmented marketing channels? Ultimately, it all points back to the marketers who see themselves as community champions and are willing to disrupt themselves to stay agile. In our conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Officer of General Mills, they discussed ...

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Have you ever wondered what it takes to be a CMO, or what the CMO of the future will be? Fueled by a passion for the marketing industry and a desire to see aspiring marketing leaders succeed, Lara Balazs, EVP, CMO, and GM of the Strategic Partner Group at Intuit, and Vineet Mehra, CMO of Chime, share the skill sets and mindset required for this important role, and how to develop emerging talent to be modern CMOs. This special episo...

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September 30, 2022 25 min

At Marketers That Matter’s recent summit hosted by Intuit in Silicon Valley, top marketers came together to tackle tough questions about the future of everything, such as, how to market to a new generation with strict standards, and more. 

To help guide the conversation, Sara Mascall, SVP of The Wall Street Journal, moderated an incredible panel titled, “The Future of Everything.” Three top marketing leaders took the stage to share ...

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The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way.  According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stories that resonate, and create custom...

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While traditional social apps tend to leave people feeling more isolated, Taj Alavi, Global Head of Marketing at Spotify, and Andréa Mallard, CMO of Pinterest, are committed to doing the opposite. They are two of the industry’s top women leaders and, through their brands, create interactive and inspirational connections for their users by considering how their product adds “benefit to self” in everything they do. In our conversatio...

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Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders.  In our conversation, they tal...

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Jeff Curry, VP of Marketing and Communications of Lucid Motors, a new luxury EV (Electric Vehicle) company, is disrupting the automotive industry by meeting tech-savvy customers primarily through digital doors, experiences, and more. Jabari Hearn, SVP of Marketing and Entertainment at Westbrook, a media company founded by Will and Jada Pinkett Smith, is disrupting the old ways of advertising with branded content production. These t...

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What happens when a global powerhouse like Google and a speedy physical and digital racing team like McLaren Racing join forces? Nick Drake, VP of Marketing at Google, and Louise McEwen, Executive Director of Brand & Marketing at McLaren Racing, are driving an exceptional culture of innovation within their teams and together as partners. They share how they are thinking about marketing today, strategies for tomorrow, and what m...

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Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and da...

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True inclusion and accurate representation in marketing go far beyond making statements and checking off boxes. For maximum economic growth, businesses must invest in multicultural representation across the marketing ecosystem. Kimberly Evans Paige, CMO of BET, and Steven Wolfe Pereira, the new Chief Business Officer of 3Pas Studios and Chairman of Encantos, share their insights on positioning your business for the greatest return ...

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In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric future, and GE’s vision for sustain...

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Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities)...

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