MTM Visionaries

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.

Join us as we sit down with four seasoned marketing veterans who share their expertise:

• Ilona Aman, CMO at Fabletics.
• Jabari Hearn, Managing Partner at AKQA.
• Noora Raj Brown, EVP Brand at goop.
• Michelle Cro...

It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared to...

You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visionaries, we brought together Elizabeth Preis, CMO at Anthropologie and Charisse Hughes, SVP, Chief Growth Officer at Kellogg to discuss how they are using EQ to make business decisions, inclu...

In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigating big life changes.

Anne M...

In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "When you are one of the few, you si...

During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty.

In this special, energizing conversation, Dara Treseder, CMO at Autodesk, Lara Hood Balazs, EVP, CMO, and GM of Strategic Partner Group at Intuit, Nick Drake, VP of Marketing at Google, Taj Alavi, VP, Global Head of Marketing at Spotify, discuss how t...

In this episode on Visionaries with Melissa Hobley, the Global CMO at Tinder, and Soyoung Kang, the CMO at eos Products, all 30 minutes are packed with great insights, genuine laughs, real advice, and overall goodness! From “hoo-has” to hook-ups, nothing was off limits! 

They share a fearless Challenger Mindset by shedding stigmas and embrace human truths revealed by their communities. Their secret?  Tapping into the fresh perspecti...

Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons, CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley, Global CMO and Head of New Business Ventures at McDonald’s, came together to share their perspectives on the true driver of success: a simplicity mindset.

The two global leaders share how this mindset can have a tremendous internal and external impact. They unpack the importance...

Motivating Gen Z within your organization or externally as your consumers can be puzzling, but it’s not impossible. This is one of the most interesting, dynamic and inspirational generations, and marketers need to not only know how to connect with them as consumers, but also work with them. So we invited six incredible speakers to our Forum hosted at Pinterest HQ with a unique points of view: 

• Andréa Mallard, Chief Marketing and...

The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing.  Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do this well. 

This special episode was ...

On the 10th anniversary of Marketers That Matter’s founding date, we were privileged to host Martin Luther King III, his wife Arndrea King, and their partner, Craig Kielburger, Founder of Legacy+ and We.org., on the Visionaries Podcast. Nearing the 100th birthday of Martin Luther King Jr., Cara France, Founder of Marketers That Matter, moderated a conversation including exciting insights on their efforts to move Dr. Martin Luther K...

With shrinking budgets and short-term expectations, marketing leaders must balance delivering for the business today while investing in the brand for tomorrow. At our recent Forum at the Instacart Headquarters in San Francisco, Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for marketing leaders. Enjoy this speci...

Fandom is more than a term; there’s an incredibly complex art and science to it. In this episode featuring Visionaries, Danielle Lee, President, Warner Music Artist & Fan Experiences at Warner Music Group and Kelley Walton, Head of Brand, Product & Integrated Marketing at Amazon Music, we uncover the power of fandom and how marketers can emphasize the humanity behind a strong creator-fan relationship.

Note: This e...

In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand storytellers of our time ensure they “stick the landing” no matter where their content shows up? It requires a marketer who thinks like a scientist and works like an artisan to master non-linear storytelling in our current age. 

In this ep...

In this special episode of Visionaries Unplugged, we invited Visionaries Daniel Cherry III, SVP & GM at adidas, and Coltrane Curtis, Founder & Managing Partner at Team Epiphany.  

These are the type of people you want in your corner if you want to cultivate creativity and courage in your career – they will pour their heart, mind, and strength into your success, as they did in this conversation. 

It was a privilege for MTM to ...

Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer, Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partners, knowing your customer, measuring ...

Every woman needs a good statement piece in their wardrobe. But what if it was a statement piece that flipped the script on how people viewed the relationship between women and money? In this episode on MTM Visionaries, Alice Milligan, CMO at Morgan Stanley, and Rebecca Minkoff, Co-Founder & Designer of Female Founder Collective at Rebecca Minkoff, talk about how they brought that symbol to life through their partnership. The s...

What elements transform a startup into a successful legacy brand?  According to Marvin Chow, VP of Global Marketing at Google, and Mayur Gupta, CMO at Kraken, it’s about credibility, collaboration, and creativity. Leaders who demonstrate these values have the framework for turnkey success. But integral leaders like Marvin and Mayur, who have experienced their share of startup success stories, take pride that their knowledge and com...

We are excited to share a very special episode of the panel discussion we recently hosted at Pinterest Headquarters, Pulling Back to Push Ahead, to answer the question many marketing leaders are asking: How do marketing leaders face mounting economic pressures and adjust strategies to sustain the turbulent times ahead? We invited guests Jeffrey Katzenberg, Founding Partner at WndrCo and former CEO of DreamWorks; Katie Couric, Award...