MTM Visionaries

MTM Visionaries

Are you passionate about creating the future? Then you’re in the right place. Welcome to Visionaries; whether you’re an up-and-coming marketing leader hungry for growth, VP, EVP, or CMO, Marketers That Matter designed the Visionaries Podcast to empower you and future-proof your teams, talent, and hybrid work environment. Marketers That Matter® is a community of top marketing executives coming together to pioneer the future of marketing, sharing real-time experiences and solving current challenges. Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. Visionaries, hosted by Nadine Dietz, originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.

Episodes

September 21, 2022 33 min

The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way.  According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stories that resonate, and create custom...

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While traditional social apps tend to leave people feeling more isolated, Taj Alavi, Global Head of Marketing at Spotify, and Andréa Mallard, CMO of Pinterest, are committed to doing the opposite. They are two of the industry’s top women leaders and, through their brands, create interactive and inspirational connections for their users by considering how their product adds “benefit to self” in everything they do. In our conversatio...

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Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders.  In our conversation, they tal...

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Jeff Curry, VP of Marketing and Communications of Lucid Motors, a new luxury EV (Electric Vehicle) company, is disrupting the automotive industry by meeting tech-savvy customers primarily through digital doors, experiences, and more. Jabari Hearn, SVP of Marketing and Entertainment at Westbrook, a media company founded by Will and Jada Pinkett Smith, is disrupting the old ways of advertising with branded content production. These t...

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What happens when a global powerhouse like Google and a speedy physical and digital racing team like McLaren Racing join forces? Nick Drake, VP of Marketing at Google, and Louise McEwen, Executive Director of Brand & Marketing at McLaren Racing, are driving an exceptional culture of innovation within their teams and together as partners. They share how they are thinking about marketing today, strategies for tomorrow, and what m...

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Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is at the forefront of culture and da...

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True inclusion and accurate representation in marketing go far beyond making statements and checking off boxes. For maximum economic growth, businesses must invest in multicultural representation across the marketing ecosystem. Kimberly Evans Paige, CMO of BET, and Steven Wolfe Pereira, the new Chief Business Officer of 3Pas Studios and Chairman of Encantos, share their insights on positioning your business for the greatest return ...

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In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric future, and GE’s vision for sustain...

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Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities)...

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Lee Applbaum, CMO of Wheels Up, and Jason Brown, CMO of NTWRK, are two Visionaries leading brands at the heart of the experience economy. Through innovative marketing strategy, technology, and partnerships, they are creating never-seen-before experiences by making exclusive and out-of-reach offerings accessible and inclusive for all to enjoy. Wheels Up is changing the world of private aviation into a platform that connects flyers t...

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August 12, 2022 15 min

Kofi Amoo-Gottfried, CMO of DoorDash knows that to delight fans of cuisine, culture, and sports, his team must create all-inclusive experiences. The “Participatory Era” requires multi-faceted talent and teams who can produce customer-focused, fun, relevant, and metrics-driven content. In this conversation, Kofi discusses the collaborative campaign with the NBA, “The Greatest Order of all Time (GOOAT),” and how to foster cultures of...

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Musa Tariq, CMO of GoFundMe, and Maryam Banikarim, (former) Head of Marketing of Nextdoor, are leading brands that empower communities to drive change by equipping and utilizing technology to connect people. GoFundMe is made up of over 400 employees globally, and NextDoor consists of more than 900 employees across the world. Musa and Maryam share stories that reflect the kindness of humanity, the difference between marketing produc...

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Perhaps Generation Z has bewildered you. In that case, there’s no one better to listen to than Kory Marchisotto, the CMO of e.l.f. Beauty, and Craig Brommer, the CMO of American Eagle Outfitters, Inc. (AEO), discuss how they have earned the hearts of Gen Z with fearlessness, authenticity, and genuine connection. Rather than keeping their strategies to themselves, they share how to think about Gen Z and several innovative ways to co...

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Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. The...

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Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understa...

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July 29, 2022 1 min

Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.  

In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands: 

-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)  

-Todd Kaplan, CMO, Pepsi 

-T...

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