In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience.
The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.
This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Link to the website: https://www.mushroomlink.com.au/
The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse
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