Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.
Grab the PPC guide built by real Amazon experts and start making smarter ad decisions: https://bit.ly/43nMUDy
#AmazonPPC #AmazonAdvertising #AmazonFBA #PPCstrategy #EcommerceTips
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Not getting sales? Send us your listing and let our experts take a look: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20Us
Book a free consultation with My Amazon Guy: https://bit.ly/44uHuaR
Get the exact SOPs our team uses to choose the right Amazon bidding strategy: https://bit.ly/4cGqWig
Timestamps
00:00 - Amazon Keyword Bidding Options
00:30 - What Are Fixed Bids?
01:35 - When Fixed Bids Work Best
02:00 - Understanding Dynamic Bids Down Only
02:50 - Real-World Example with eBay
03:30 - What Is Up and Down Bidding?
04:20 - How Bidding Modifiers Stack Up
05:05 - Rule-Based Bidding Explained
06:10 - When to Use Rule-Based vs. Other Strategies
07:00 - Final Advice for Picking the Right Strategy
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