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November 6, 2025 11 mins

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Q4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We’ll show you how to target new customers, adjust your bids, and avoid common mistakes that could cost you profits.

Download the Ultimate Q4 Playbook for Amazon Sellers. Maximize your sales with our step-by-step holiday strategy: https://bit.ly/46Wqkm3

Ready to dominate Q4? Book a call now to get personalized advice on maximizing your holiday sales: https://bit.ly/4jMZtxu

#AmazonSellers #Q4Success #BlackFridaySales #CyberMondayStrategy #ecommercegrowth 

Watch these videos on YouTube:

What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

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Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

Timestamps
00:00 - Introduction to Q4: How it can make or break your business
00:40 - Why Sales and Impressions Drop in Early Q4 (October to November)
01:45 - Understanding Consumer Behavior and Waiting for Black Friday Deals
02:40 - Avoid Panic: The Worst Mistake Sellers Make in Early Q4
03:20 - How to Optimize Budgets and Bids During Slow Periods
04:05 - Using Brand Tailored Promotions for New Customer Acquisition
04:45 - The Power of Audience Group Advertising in Amazon Ads
05:25 - Best Audience Segments to Target During the Holiday Season
06:10 - Leveraging Amazon Marketing Cloud for Audience Targeting
07:00 - Retargeting Cart Abandoners: A Strategy for Boosting Conversions
07:50 - High-Value Customer Segments: Targeting Big Spenders for Q4
08:35 - Optimizing Ads During Black Friday & Cyber Monday: Key Tips
09:15 - Lowering Bids to Avoid Wasting Budget During the Holiday Rush
09:55 - How to Set Up New Campaigns Early for Black Friday and Cyber Monday
10:35 - Final Tips for Effective Q4 Campaigns and Optimizing Sales
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