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November 13, 2025 11 mins

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Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.

Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3

Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu

#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth 

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 - Amazon Data & Customer Journey
01:10 - Understanding the Amazon Customer Journey Funnel
02:20 - Analyzing the Awareness Stage: Key Metrics
03:40 - Identifying High Potential Customers in Consideration
05:00 - The Importance of Add-to-Cart and Wishlist Data
06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion
07:30 - Comparing January vs. March: Key Data Shifts
08:45 - Improving New-to-Brand Purchases with Targeted Strategies
10:00 - Retargeting Strategies for Repeat Customers on Amazon
11:15 - How to Leverage Customer Journey Data to Grow Your Brand
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