April 3, 2024
Do you have a customer retention problem? If so, I bet I know one of the major factors behind it.
In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding."
I know. Not very sexy. But if you're missing this piece, a lot of confusion is happening for your customer as they get your product.
- How do I get it?
- What do I need to do to prepare?
- What do I watch out for?
- What do I do first?
You need to be ready with answers to questions like these, to help them get results. You need to point them to the "Yellow Brick Road" that gets them to Oz.
If you don't, they'll wander around aimlessly, burn out, get lost, experience failure, feel disappointed in themselves, and never buy your product again.
Yes, my friend. I know you don't want to hear this... But you can't just grow the product. You have to guide them to success, too.
In this episode, we'll talk about what topics to cover in your customer onboarding, as well as where/how you can put this system to work. Lucky for you, it's not that hard to build this element in your sales machine. But you do need to have one.
Let's start today, shall we?...
Podcast Sponsors:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Canva Template: Tips and Tricks for CSA Success -- The Beginner's Guide to CSA Success. This is a beautiful, well written guide you can give to your CSA member rookies to teach them the "secrets" to becoming a great home chef faster using the CSA way of eating. Purchase this template and use as-is, or switch out pictures or pages to suit your farm. Ideal for vegetable CSA onboarding.
Get my CSA Handbook template -- This is my 2023 CSA handbook. Handbooks are a great form of customer onboarding. If you don't have one yet for your CSA, use mine to help you figure out your sections and then change out the wording to suit your far! To get the handbook template, subscribe at: ht
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