Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you covered on how to stand tall against the giants of the industry. John also shares his insights on how credible advice and intentional content can make your customer's journey from awareness to advocacy a seamless one.
As we delve into the retail realm, we focus on building a community that celebrates trust and engagement. Discover the transformative power of product education and savvy staff that can lead to an unparalleled in-store experience. We discuss the delicate dance of offering discounts while maintaining value, the potential of subscription models, and why an online presence is non-negotiable for local stores. Especially post-COVID, learn how community events can be your shield in the battle against big-box retailers, strengthening customer bonds and encouraging repeat visits.
Ready to amplify your marketing game? We talk strategic partnerships and the magic of user-generated content, illuminating paths to elevate trust and visibility for your brand. All this and more, woven into the fabric of the duct tape marketing platform—a hub for those looking to evolve in the natural products marketing sphere. Join us for a conversation that promises to arm you with knowledge and inspire action.
Show Resources:
ducttapemarketing.com
DTM Podcast
Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!
The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.
Connect with us:
Email: info@naturalproductsmarketer.com
About Amanda Ballard
Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.
About Tina Smith
Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.