On this episode of the Natural Products Marketer…
Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for the industry. She talks about building relationships with lawmakers, other business owners, and your customer base to make the change you want to see.
PLUS, you know natural products regulations have a history. In this episode, these ladies cover initiatives to train the next generation of natural products business owners and operators. So they understand why we have our current regulations and can blaze a great regulatory path to move us forward.
Debra Short has over 30 years in the Retail sector of the natural products industry working in her family business in Oklahoma. In 2014, she became the Executive Director of SENPA. There she leads the association along with her staff to support the foundation of the association and provide venues for education, advocacy and sustainability for the membership they serve.
Connect with Debra:
Visit: senpa.org
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The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.
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About Amanda Ballard
Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.
About Tina Smith
Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.
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