040: Behind the Scenes: Insights from Co-Founders and Business Partners

Having co-founders and business partners can be a strategic way to leverage other’s resources, capabilities and create unique solutions for mutual benefit. However, forming successful partnerships require careful consideration of each partner’s vision and what can possibly make a business venture fail. Although partnerships are a powerful tool for businesses to expand reach, increase profit and gain new markets, recent studies show that 70% of business partnerships are bound to fail. The major underlying cause of this is the friction between business partners. In this episode of Next Level Influence, Samantha Riley and Melanie Benson chat with Tanis Jorge and Anne Lackey about what happens behind the scenes to sustain successful business partnerships. Whether you’re starting a business with a colleague, significant other or a friend, it’s important to set the intentionality of your partnership and commit to making sure there is a healthy business relationship.