Episode 18: Conscious Marketing with Meredith Banka

This episode of "Not Your Typical Leadership Coaching Podcast" features Meredith Banka, a seasoned marketing coach and consultant, and the owner of Banka Consulting. The conversation dives deep into the essence of marketing in the context of leadership. Meredith, with her profound experience and insight, shares her journey and how she pivots the concept of marketing towards building relationships and storytelling, emphasizing how these elements are crucial for leaders to understand and implement.

Keynotes:

1. Marketing as Relationship Building: Meredith highlights that the true magic of marketing lies in building authentic relationships, moving away from the transactional nature that marketing used to embody.

2. Storytelling in Marketing: The discussion underscores storytelling as the backbone of effective marketing. It's not about having the best story but telling your story in the best way that connects with your audience.

3. Differentiating Marketing from Sales: Meredith distinguishes marketing as the art of storytelling and creating connections, while sales are the culmination of this process into an exchange.

4. Authenticity in Marketing and Sales: The conversation delves into how authenticity and transparency in marketing and sales practices can revolutionize the way leaders and businesses connect with their audience.

5. Continual Evolution of Marketing: The need for ongoing engagement with marketing practices is highlighted, indicating that marketing is not a one-time effort but a continuous process of adaptation and engagement.

Links/References:

1. Meredith Banka's website: www.meredithbanka.com

2. Learn more about IFS Coaching with Bill Tierney at ⁠www.billtierneycoaching.com⁠.

3. Learn more about coaching with Martin Kettelhut at ⁠www.listeningisthekey.com⁠.

4. Learn more about IFS at ⁠⁠⁠⁠www.IFS-institute.com⁠⁠⁠⁠.