During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:
- What are CDPs?
- How can they be used?
- Common approaches to adding to a tech roadmap and build
- What are some pre-requisites?
If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don't want to miss this.
Recorded live October 4, 2021.
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