In this episode, Lauren Lewis of StaffBuffalo sits down with fellow woman-owned business leader Danielle Bickel, founder of Strokes Painting & Contracting.
Danielle shares her journey launching Strokes during the height of the pandemic, from working around the kitchen table to managing 14 crews and opening a dedicated shop. With a commitment to integrity, transparency, and culture, Danielle is redefining what it means to lead in the trades.
You’ll hear:
- What it really takes to launch and grow a trades business as a woman
- The pain points of building trust in an industry full of “Dan in a Van” stories
- Why culture fit beats experience—and how to hire accordingly
- How offering PTO, 401(k), and options for career growth change employee retention
- The benefit of building a business with your values—and your family—at the center
- This is a powerful conversation between two women-owned businesses working to build inclusive, forward-thinking teams that lead with impact.
🔗 Connect with Danielle Bickel and Strokes Painting & Contracting
Website: https://paintwithstrokes.com
Phone: 1-833-GET-STROKES
Instagram: @strokespaintingwny
🔗 Connect with StaffBuffalo (Women-Owned Staffing & HR)
Website: https://staffbuffalo.com
Jobs: https://staffbuffalo.com/jobs
Podcast: https://staffbuffalo.com/painpoints
Instagram: @staffbuffalo
LinkedIn: StaffBuffalo
YouTube: @StaffBuffalo
Don’t miss this inspiring look at how women-owned businesses are changing the game—one Pain Point at a time.
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