How AI Maximizes Phone Call Intelligence for Lead Marketing

Digital technology that gave us texting hasn't devalued phone conversations, which are a treasure trove of insights that can help boost a company's lead generation and growth. Ryan Johnson, the Chief Product Officer at CallRail, tells Paychex THRIVE podcast host Gene Marks that businesses relying heavily on phone calls for lead generation can maximize their marketing efforts with the granular details his company can obtain from their AI-powered lead intelligence platform. It can integrate with other systems to provide instantaneous information about the client beyond their name, including where they are calling from, keywords from the conversation that can assist in auto-qualifying a lead, and much more.

Topics Include:

00:00: Introduction and welcome Ryan Johnson 01:48: What is CallRail? 02:00: What does CallRail technology do? 04:14: How CallRail technology integrates with other systems 00:05:10: Explanation on dynamic number insertion 00:08:00: Discussion on data capturing 00:09:22: Discussion on conversation intelligence 00:12:20: Application of conversation intelligence 00:16:42: Integration with CRM applications 00:18:00: Characterizing the ideal CallRail customer 00:19:53: Personal example of how CallRail can benefit businesses 00:21:10: Wrap-up and thanks to Ryan Johnson

 

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