April 14, 2024 • 44 mins
Jason Jenkins shares his journey from the financial industry to sales and business coaching. He discusses two pivotal moments that led him to where he is today: the 2008 crisis and a personal awakening in 2020. Jason emphasizes the importance of self-reflection and asks the question, 'Would I follow you?' He outlines three steps for personal growth: subtract before you add, embrace the power of regret, and have the courage to face your fears.
🤝 Subtract before you add: Remove the things that don't belong in your life to create space for what does.
🤝Embrace the power of regret: Reflect on what you did too much or too little of each day to identify habits that need to change.
🤝Have the courage to face your fears: Confront the negative behaviors or patterns that hold you back from becoming the person you want to be.
🤝Set standards and prioritise: Determine who you want to become and focus on building the life and relationships that align with your values.
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Do Something Today To Be Better For Tomorrow
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back to the show.
Today we are going to have aunique take on becoming a better
man, and today's guest is JasonJenkins.
And we've been introduced by amutual friend, justin, and I'm
very excited to be able to haveyou on the show, jason.
It's been a long time coming.
I've been back in Australia,around to LA Vegas, and making
(00:21):
this happen was a bit of awhirlwind on my half, just
because I find when I'mtraveling it's very chaotic.
We'll use that as theterminology, not an excuse, but
just how it was.
But, jason, welcome to the show.
Speaker 2 (00:36):
Yeah, thank you so much for having me, Lockie.
I'm excited to be here and havethis conversation and bring
some value to your community.
Speaker 1 (00:43):
So before we dive into the deeper topics, I'd love
to get a bit more of a glimpseof your story and some of those
pivotal moments that led youinto the sales and business
coaching world.
Speaker 2 (00:55):
Yeah, great.
So a little about myself 25years in the financial industry.
I always like to say I'm aSoCal kid from San Diego, so
that's kind of where I live inColorado now, but my roots go
back to that, and I did myundergrad in Santa Barbara and
did my MBA out in San Diego, andI'm proud that I've been
married for 25 years and twowonderful kids, and part of that
(01:18):
journey, though, is in theindustry.
I would tell you there'sprobably two key pivotal moments
that have brought me here today.
One was the 2008 crisis.
So, as an advisor, you know,there was just a lot of people
got hurt significantly, andthere I was, I like to say, at
the kitchen table, you know,helping people overcome that or
(01:41):
get through that, and I simply,like every entrepreneur, ask the
question.
There's got to be a better wayto do this right, and that led
me down a journey of falling inlove, lockie, with behavioral
finance and neurofinance thestudy of us as humans as it
relates to both biologically andbehaviorally and so I wrote my
first book called Break it FiveRules Every Investor Must Break.
(02:03):
I thought that's my way tocontribute to the world.
You know, you break it byfollowing it.
So I was a little creative.
I thought maybe.
But I'm like well, I found theproblem but not the solution.
And what happened, lockie, wasI developed a software called
AssetLock and it was acommunication tool.
So really, when you go intothat kind of relationship, you
(02:30):
naturally have expectationsright On how my money is going
to grow but, more importantly,how you're not going to blow me
up.
And so that's where it sat andit did a great job and I built
it for my own company at thetime just you know what I mean
as a competitive advantage.
And my business took off.
And so people are like what areyou doing?
And I was like, oh, I'm justkind of getting better.
And they're like, no, you'renot, like you're doing something
.
And it was February of 14,where I someone was like I want
(02:50):
to license this.
I'm like, okay, sure, I had noidea to be honest with you.
And they're like, well, you'rereally good at like you know
this talking and coaching.
Can you coach our advisors onhow to use it?
And I'll never forget this,lockie.
I was in Atlanta first trainingand when I was done, I was like
you know what?
I like this a lot more thanworking with individual clients
(03:12):
because there was a sense ofimpact and um, and since that
moment I a couple of years later, I sold my practice and um, I
really wanted to see how far Icould take this, because I
understood the impact I couldhave and what was cool from it.
I ended up being advisor of theyear in 2014 for the country,
did a TED talk, done some coolthings like that, and then I
(03:35):
sold that software company to aprivate equity firm in August of
18, where I currently sit asthe chief sales officer.
So that was the first moment.
And then the second moment wasmore of a personal journey.
I think we can get to, but inAugust of 2020, I felt like I
really met myself for the firsttime, if I could say that.
Speaker 1 (03:56):
Can you expand a bit more on that?
So, when people are hearing youmet yourself for the first time
, especially in 2020, that'squite recent four years at the
time of that what?
What does that mean to you andhow did you sort of get to that
point?
Speaker 2 (04:11):
I so.
Specifically, it was Monday,august 10th of 2020, at four 30
in the morning.
I um, I got out of bed, Iwalked over to uh, my bathroom
sink and I put both my hands onthe counter and I looked in the
mirror and I asked myself onequestion and the question was
this would I follow you?
And I remember, for the veryfirst time, saying maybe.
(04:34):
And I was like I'm sorry, what?
Maybe?
Because I was so proud, lucky,of all the things that I had
accomplished.
I'm like your type A, like okay, you did 10 pushups, I'll do 11
.
You did like a grind it out,like let's go, let's knock it
down.
And my life was all about whatare you doing?
Where are you going?
How are you going to crush it?
And I was like that's just howthe Lord built me.
But for the very first time,like I, when I looked in the
(04:56):
mirror, the reason, a lot ofthings that I was proud of.
But there was another personthere, someone that was that was
greater, and I just made acommitment that day, at almost
46 years of age, I said I'mgoing to go find that guy and
I'm going to go build him.
And I can proudly tell you eversince that day I'd be.
(05:16):
I've been doing that on a dailybasis because I shifted Lockie,
the question, and this was theor, the focus.
The focus is, like I mentionedto you, about what am I doing,
and it moved to who am Ibecoming?
And because you got to realizeso in my my success of journey,
um, if I backpedal it, Iactually got screwed really hard
(05:38):
with the software company.
Somebody copied it.
Uh, cost me millions of dollars.
It was.
It cost me millions of dollars.
It was a lot of fun that's ajoke and I was bitter.
I'm serious.
I'm just going to be reallyhonest with you and your
audience.
I was pissed and I was livingin fear.
I was eating like shit and Iwas drinking too much.
(05:59):
Those were all the things thatI was like.
And then that was manifestingitself, locking other things,
like my relationship with mymarriage.
Like I was, we had a goodmarriage, but it's nowhere near
where it is today.
And and so I um, so I startedleaning in.
So I was a soft two, 55.
Uh, if you've been to myInstagram, you can see that
that's not me anymore and I'mproud of that.
(06:19):
And uh, you know, at almost age50, I'm I'm in the best shape
that I've ever been in, and andum, I plan to actually get on
stage when I turn 50 thisoctober and and uh, compete.
Speaker 1 (06:31):
So that's what we're doing dude congrats, that's
awesome I think, there's so manypoints I can pull away from
that.
I want to start, obviously,with that first question.
You said would I follow you?
The question you asked yourselfin the mirror?
I think that's such a powerfuland it can be quite daunting to
ask yourself that questionbecause I can imagine a lot of
(06:51):
people would not follow theperson that they're looking back
at or the reflection of theperson looking back at them, and
I love how you turned that tothen go well, who do I need to
become to be the individual thatI do want to follow?
And a lot of resistance I seewith people that I work with and
listeners is oh, maybe I'm tooold, maybe I've missed the boat.
(07:12):
And you said this happened at46, right?
Did you experience thosethoughts where you're like, oh,
maybe I am too old to change,maybe the best years are behind
me, or what allowed you orenabled you to just go?
Look, doesn't ages isn't even athing.
I'm getting this done.
Speaker 2 (07:29):
I great question.
I think there's two parts tothat.
I always lived with this senseof fear of like I was never
content where I was at, I alwaysfelt I was behind when I was 32
, 36, 41, you know what I mean.
So like there was always thatpush, so uh.
So that was the first part.
But when I lucky to answer yourquestion, when I literally, for
(07:51):
the very first time in my life,was brutally honest with myself
, there there was no turningback.
And I think we all have to getto that point.
I'm sure you would agree withme to where you know you, you
have to own it yourself.
And I'm sure you would agreewith me to where you know you,
you have to own it yourself.
Like you can't help some, youcan't make somebody else change
(08:12):
they, they want to make thatchange.
And I can seriously tell youtoday, as I sit here on this
podcast with you at 49 and ahalf, I feel like I'm just
getting started, because I'mlike oh, so that's what this is
like and I was like.
So yesterday I was talking tothe local high school, been
doing it I don't know five yearsfrom now their leadership class
, and all I did was spend thewhole time saying if somebody
(08:32):
would have told me who are youbecoming, I'd have 20 X the
money, 20 X the relationshipsand all this stuff that gets in
the way.
And I'm like none of this otherknowledge matters unless you
become the person that, nomatter where you're dropped into
, you're undeniable.
So that's what I would say tothat.
Speaker 1 (08:51):
When you start asking yourself that question what
would be for an individual whosteps in that process, for an
individual, to start working outwho they do want to become, if
they just, you know, are reallystruggling with self-esteem and
self-confidence and they lackdirection?
Speaker 2 (09:13):
So I've got three steps and and I will tell you
like this is something that kindof naturally impacted self uh,
over the last whatever three anda half years uh, going into
four years here.
So the very first thing is youhave to remove.
You have to subtract firstbefore you add.
You have to remove the thingsthat don't belong.
There's only so much time,energy and space that you, me,
(09:34):
elon Musk I don't care who's onthis planet has right, and so
often in this society you'relike, hey, you need to go, do
more, add more and all of this.
And the reality is the answeris no.
I have to create space for whatbelongs.
So the first step issubtraction.
The second step is the power ofregret.
(09:54):
Every night, before you go tobed, I dare you and your
audience to do the following.
It will radically shift yourlife is you ask yourself at the
end of the day, what do I regret?
Cause regret has two formsEither I did too much of
something, or what Not enough ofsomething, and so that gives me
my feedback.
Lockie to go.
Oh man, I should not have hadfive beers today if I'm trying
(10:15):
to get in shape, right, or hey,I should have made an extra
phone call or an extra email onmy business.
It allows you to actuallyexamine what is happening so
that you can recreate the habitsthat you want.
And then the third step, andthe most important one, is
courage.
You got to have the courage.
What I like to say is to facethat bear, the bear that sits,
(10:37):
and he knows you.
So if it's fear, greed, anxiety, laziness, alcohol, anger,
whatever it is that manifestsitself, you have to, you've got
to face it for what it's worthand realize I have to fight that
.
And the way you fight it is forthose three steps.
And here's what happens.
So, the moment you begin totell the world like hey, I'm
(11:02):
getting rid of this, this couldbe friends, this could be
whatever it is, you set astandard.
Okay.
And then the regret.
When I set the standard, theregrets, if you think about it,
I began to identify the habitsthat need to engine that, and so
what does that do?
That produces a result.
So what I like to identify thehabits that need to engine that,
and so what does that do?
That produces the results.
So what I like to say is thatstandards plus habits, equal
(11:22):
results in every aspect of yourlife.
So if you're like, I'm nothappy with the results I'm
getting, I will reverse engineermy way into your life.
I'm like well, let's take alook at your habits.
What are you trying to do?
You're like, hey, I'm trying toget in shape.
Well, you're probably doing alittle too much of this and not
enough of this.
Right and goals don't mean shit, lockie.
That's where I'm at in my life.
Your standard is the flag thatyou raise and you tell the world
(11:44):
this is who I am, this is theauthentic Jason Jenkins.
And when you do that, itbecomes super empowering.
Where people are like well, Iknow the problem, but how do I
tackle it?
I'm like this is how you tackleit, and I have coached so many
people in the last three and ahalf years because I had to live
it myself.
First down 40 or 50 poundsdoubled their business.
(12:06):
Their marriage is in their bestspot after 35 years.
Because the dude's like man, Ithought it was her and it's
actually me.
And I'm like yeah, because youfocus, you're like I got to be
the best husband, father, friendand business owner.
So that's, that's my advice onhow to go.
How to go fight it.
Speaker 1 (12:25):
Those three steps is solid and they're very tangible.
Right Subtract first before youadd.
I've been very guilty over theyears of always trying to add
more to my play Cause I'm likethat's the thing that's going to
solve it, but I don't reflecton, maybe, what I can remove to
make space to truly do thatproperly.
The power of regret, obviouslydoing too much or something not
(12:46):
enough, really considering andbeing intentional with those
things, and then the courage toface the bear, as you said or
for me it's using fear as yourcompass I think are extremely
powerful things to to considerwhen we're looking to grow.
So for those who've not writtenthose down, they'll be in the
show notes for sure, becausethey're very tangible things
(13:08):
that you can then startconsidering in your own life.
One thing that I think about alot for our audiences as well,
is they may be listening to thisand they're like right, jason
had a successful business he wasdoing well.
It must be easy for you todecide at 46 years you want to
change things up.
You maybe have the financialfreedom to do it, or whatever it
may be.
I want to go back to somethingyou said at the beginning which
(13:30):
I want to highlight as well.
As you've been married for 25years, you've got two children
as well.
So you do have you're not justthe dude who lives for his
business.
You've got other things goingon in your life.
What enables you to prioritizewhat's important to get the
results that you want?
Cause you were also the topadvisor in 2014, obviously a
great father.
(13:51):
Now you're getting on stage, soyou're doing some pretty cool
stuff in completely separateareas.
What enables you to do thatcool?
Speaker 2 (13:57):
stuff in completely separate areas.
What enables you to do that?
So, to go back, I tell you thatI married the most amazing
woman.
That's been super supportiveand there was a journey in there
when I told you there was achallenge for me.
Again, I'm being.
I want to be completelytransparent today.
Where it was kind of selfish andwhen I made that switch about
(14:18):
who I was becoming, what Irealized like is there was a
greater sense of saying no.
I got excellent at beginning toremove no, no, no.
So my yeses were superintentional and I realized that
you know that what?
What did my wife deserve?
Okay, I got to go build that.
Who is the father that mychildren deserve?
I got to go build that.
Who is the father that mychildren deserve?
(14:38):
I got to go build that.
And what's really cool, so myson's 21 in college, my
daughter's 18.
She's a senior in high schooland I caught it and I'm so
grateful that I can say this toyou.
It kind of makes me emotional.
I caught it in enough time towhere my kids now are, at a
point where they want to emulatetheir dad.
They literally, they literallyare telling their mom like, kind
of like my dad's my hero in away, Right, Because they, they,
(15:01):
they watched.
They watched a dude show up andI kind of kept my mouth shut.
I'm like I'm going to let theresults speak for it, so things
that would bother me before.
I'm like, no, I'm up, I'm notputting energy towards that,
Right, hey, like dad's likewaking up at four 30 every
morning and and towards thatright, hey, like dad's like
waking up at four 30 everymorning and he's, he's at the
(15:21):
gym, he's reading.
I'm watching him change in allthese different ways.
So, going back to your questionlike how did I continue to
accomplish that?
And and I got a lot on my platetoday is through prioritizing,
through saying no a lot, butknowing who I am and, ultimately
, where I want to go.
I feel like Lockie, a lot of men, especially if I can just say
that you know, there there's alot of pressure on in society.
(15:43):
You know, in different ways andit's just like kind of bullshit.
It's like listen, you know,like men, men are great, Like
we're bad-asses and we weredesigned to hunt and kill and
all that other good stuff, andwomen are awesome in their own
way and like, when we cometogether, it's like, you know,
it's like 20 X, right, and it'slike we live in this society.
It's like kind of mess that up.
And so, as guys are kind oflike, well, who am I supposed to
(16:06):
be, who can I be?
And it's like no dude, you gotto go be the person you were
designed to be and you got tostep and so you got to be able
to see the person you have to beable to see, like this is the
life that I want, and you getaway from comparing just because
someone's got, you know, 30cars and a big business and all
(16:28):
that.
I know a lot of people that arecompletely miserable because
they got focused on the what andnot who they're becoming.
Speaker 1 (16:37):
It's a very important point and I've fallen into it
and I'm sure a lot of peoplelistening have fallen into that
comparison as well.
But going back to the wholepoint of getting clear on who
you are and even tying it intowhat you said earlier around
standards and, I think, thestate of the world at the moment
with masculinity and whose roleis what, and all of that sort
of stuff, to me we're trying tomake everything inclusive to the
(16:59):
point that nothing really isgrabbing people.
And I'm still thinking I'llprobably say I'm thinking this
out loud, but I think that somecommunities are beneficial
because they do exclude peoplebecause of the standards that
they have, not from a positionof malice and we're better, but
these are the standards, thebeliefs and the values that we
(17:20):
have.
If you maybe don't meet thosestandards yet, here's the
benchmark for you to worktowards to become part of that
community.
Because, look, jason, Iremember for myself when I first
started in business, one of myinitial goals was make a million
dollars.
I didn't have a reason why.
I was just like like thatsounds cool.
I then knew that in order to beable to start thinking like
them, seeing how they do, that,I needed to hang out with them,
(17:43):
but they didn't want to hang outwith me with where I was
currently at.
So rather than going, oh, therich people are assholes and
they don't accept me.
For me, I was like okay, well, Ineed to be the individual that
can add value to that group ofpeople, and I see that with our
community as well.
We want men to be better forthe standards that we have,
(18:03):
where we can protect, provide,be empathetic and lead, and if
you don't meet that, that's okay, we're not going to belittle
you.
But here's some standards tohelp you get better, or here's a
roadmap to help you get better,and I think the current state
of society they're just likelet's welcome everyone
regardless of where they're at,and because of that, there's no
(18:23):
desire to improve, and that'salso sort of circling back
around to why I feel a lot ofpeople lack purpose, they're
depressed, they're overweight,their relationships are toxic,
because there is no need to bebetter.
Speaker 2 (18:35):
A hundred percent.
I couldn't agree with you more.
And the reality is, is thatbecause I want to go back to
what I said before.
If you can't see what you wantfor your life, right, and if you
can't, I mean it doesn't haveto be this great dream, but it
could be as simply as like and Ilooked in the mirror, like that
that's what I'm not supposed tolook like.
Let's just start there.
It doesn't take.
(18:56):
You don't need more informationto get in shape, correct?
You're like I need to probablydrink a lot of water, walk
around the block, stop drinking,put down the donuts and pizza.
Like I know what I got to do.
You're like I got to startdoing it, correct?
Hey, if I want a bettermarriage, maybe I should show a
little bit more kindness andhave more joy.
You know what I mean?
And just different things likethat.
Like there's a level ofprinciples that I don't need
(19:17):
more information.
What we need a society of ismore action, more boldness, more
courage.
Right To lean into that.
Listen, it is hard to show love, grace, forgiveness and
compassion.
It's easy to hate and be pissedand bitter, and all of that
Like a real man, in my opinion,is a man that's willing to push
the weights and then get down ona knee and ask for forgiveness,
(19:40):
like that's a man, right, likethat's what it's like to carry
the crown and be a badass, likeyou know.
So that to me, that's what weneed more of, both as examples
and role models in our society,so that people are like, yeah,
that's what we need to point to.
Speaker 1 (19:58):
There's a lot of people who, once again, coming
back to what we mentionedearlier, don't feel like they
belong, and for me it's goingokay.
Well, if you want to belong inthat area of being a badass, in
the way that you can lift theweights but also ask for
forgiveness, what do you or whodo you need to become, as you
said, to be in that?
And we don't go from zero to 100.
(20:19):
What's the next step for me,with where I'm currently at and
this comes back toresponsibility If you can
acknowledge where you're at,even if it sucks, we all have
things about ourselves thatwe're not happy with, but if you
can go this is where I'm at welay the true foundation to build
upon, to go okay, in order forme to be able to bench 100 kilos
or what's that?
80 pounds or whatever it is no,probably more sorry, 225 pounds
(20:43):
In order for me to be able todo that, maybe I just first need
to get my gym membership orfind a trainer or whatever that
first or next step is for you inorder to continue building, and
even if it takes you Romewasn't built in a day, a number
of years to get there you'vestill got a roadmap, and that's
what a lot of people are tooimpatient to really build the
foundations to achieve thethings that they want from their
(21:05):
life.
Speaker 2 (21:06):
Yeah, and I would go back to those three steps is
they're not following thosethree steps on a daily basis,
right?
Is, are you good at saying no,like what's got to go, that's
got to go.
But if you don't have thatfeedback loop that you keep
close, like, oh, I'm going tocheck in with myself once a week
, you're toast, like there'sgotta be that.
Okay, hey, how did today go?
(21:27):
Well, you know what I mean.
And so, hey, I was, I got tooshort with my spouse.
Or like I told you, like Ididn't spend enough time on the
phone prospecting or whateverapplication you want to use it
for.
Then you're not going to be ableto see the next day.
This is important.
When it shows up, you're like,oh, I see you, that's why I call
it the barrel.
I'm like you, motherfreaker, Isee you.
And you're not going to win,right, because how many like
(21:49):
lucky if you and I are honestand that's where we're going to
be right now, I let bitternessand fear take years out of my
life.
Now, I was still plugging away,okay, and, and I was proud of
that, but I'm talking about like, when I got home, it was just
like well, I'm sitting around,you know, drinking a bottle of
wine, sucking down a bowl ofspaghetti, and then let's flush
(22:09):
out with some ice cream, Likewhat the fudge you know, like,
come on, you know, and and.
Just so I wasn't like steppinginto that true potential because
I didn't realize, like by mefixing these other areas in my
life, how it was going toquantify itself out and and
again.
To your point everyone's got tostart, but if you don't have
(22:29):
the mechanisms in place to keepyou on the rails and you're just
going to be a statistic likehey, I started but I never quit,
and then that frustration wheeljust continues to go and time
goes by and we've all felt thosefeelings.
Um, but that that's why.
That's why you have to havethose three elements.
Speaker 1 (22:49):
For you.
What drove you then going backto the beginning with the sales
component.
Sales is something that Ibelieve everyone should learn,
because it's the art you knowbeing able to sell yourself.
We're doing that every day.
I sold you to come on thispodcast.
Speaker 2 (23:03):
Yes.
Speaker 1 (23:03):
And people think it's always like cars or houses or
everything like that, but it'sliterally the outcomes that
we're getting for ourselves.
That's how I interpreted it, tofeel comfortable with it.
But also, the art ofnegotiation really helps you in
relationship.
You know we all have heateddiscussions, sometimes arguments
that we need to be able tonegotiate to to find a common
ground there.
(23:24):
So, for you, how has itimpacted your life?
What are some key key resultsthat have sort of come off the
back of learning sales?
Speaker 2 (23:33):
So I, so I love obviously talking about this
topic because we live in a veryinteresting time as humans here,
and so what do I mean by that?
So history is a great teacherto us all.
I believe that we all stand onthe shoulders of others that
have gone before us.
And so when you think about,like human history okay, as it
relates to business context, thevery first documented human, uh
(23:56):
, documented business experiencegoes back to the Mesopotamian
society, so there's like 70,000years ago, and it was done on a
clay.
It was like three goats, adonkey and a horse or something
like that, Right, and, andthey're like great, here's the
receipt and you're like allright, cool.
But when you think about incontext of sales, it's a very
simple model that we all want toover complex.
So anytime somebody has a needor a problem, like they have a
(24:19):
current state and then they havea desired state that they want
that fix from like, hey, I want,I'm hungry, I want to go to
lunch, or I have to get newshoes or buy a home, the you
know.
And so the question is is,between these two worlds, how do
I go about going from where I'mat to problem solve?
Then that's one word.
It's information.
Okay, so I need the rightinformation to make the most
(24:41):
informed decision of my choicesand features, and so on.
So if you look at thathistorically, luckily, here's
how that's happened.
Well, an entrepreneur comesalong and says, oh my gosh, I
can solve that problem, createsa product or a service, and they
go out there and startpresenting that to the world,
and so the person raises theirhand and says, well, I need
information.
Well, between the Mesopotamiansociety until about 2000,.
(25:04):
You know how that went down.
That guess who was the conduit,a salesperson or the
entrepreneur?
And they're like I'm going todate myself.
When I first got into business,I had like a trifold brochure.
You know, like I get aroundwith a Thomas guide.
Before there was Yahoo maps.
So I've just dated myself.
So and and so all of that began.
That got flipped, and this isimportant because for the very
(25:25):
first time, so the internetcomes out and it begins to then
take the information in front ofus, the humans, and that is
only exponentially grown overthe last 24 years, and you can
see it in the numbers and infact, as I sit here today, 92%
of the US is connected via onthe Internet and by 2030, the
(25:46):
world think about this the worldwill be at 91% on the Internet.
That is not far away at all.
So it's.
And we know that AI is radicallygoing to impact in how we
access information.
So you say, OK, Jason, ifthat's kind of where we're at,
and that's the challenge likewhat is, what is the future and
how do I fight that and what doI believe?
(26:07):
You have to get back in frontof the information, and the only
way to do that is throughmastering the art of human
connection.
That is the future, and there'sactual tools that you can use
inside your business that canseparate you from your
competition.
In 90 seconds, the person canbegin to feel that you're
(26:29):
different.
So, in a sea of options rightthat are out there, how how do I
stand myself up?
Because I hear this all thetime Every vertical is crowded.
It doesn't.
Well, mine's more crowded, no,no, they're all.
There's competition everywhereand so, um.
So that is the foundation to it, but the future is about human
connection.
Speaker 1 (26:48):
Can we dive into?
Obviously within that 90, 90second period of standing out
from the crowd, what are sometips around building human
connection, because it can helpyou both professionally in the
workplace but also personally.
A lot of what I experienced,even when I moved to America.
One of the podcasts I put outwas like I'm going to make
friends within a month and Iconsider myself quite
(27:12):
knowledgeable and outgoing andmaking friends and I really
struggled with the humanconnection part just culturally
here.
So I'd love to hear from orlearn from you just more about
those human connection points.
Speaker 2 (27:24):
Yeah, so kind of keep it in in business context and
I'll kind of pull it into thepersonal side, so, like when
somebody meets your brand,there's only two questions they
want to know in that journey tomaking decisions.
They want to know who are youand then why you.
And it's in that order in orderfor trust, cause at the end of
the day, relationships are builtand maintained on trust Correct
(27:47):
, like that, like that's it atthe end of the day.
So, okay, well, who are you?
And most people quickly want todefault to their resume.
Hey, lockie, let me tell youabout myself.
Hey, I've been on TV, writtensome books, you know what I mean
.
I kind of call it the doctoreffect, like, hey, I'm, I'm kind
of a big deal.
You know what I mean, you know,um, when it's completely the
opposite, because the world isbegging for authenticity now
(28:09):
more than ever.
So then how do you communicatethat People want to know why you
love, why do you love what youdo?
That's what they want to know,and so so I I basically I've
coached it for such a long time.
I call it your connection story, and so it's a matter of
crafting your story in thecontext of business to where,
like literally like in 90seconds.
Hey, before we get started here, lucky, I'd love to share with
(28:31):
you like what brings me here onyour podcast and why I love what
I do.
And I begin to unpack myjourney, my journey, in a very
succinct way to where it's.
It's usually anchored in somepivotal moment that, hey, I was
going left and now I'm goingright, and I kind of share with
you one of mine, what happenedon August 10th.
You're like, and now I'm neverthe same.
And so that people really getthe sense that, wow, lockie
(28:53):
really cares about me as aperson, right?
So when you check that boxbecause trust has two pieces, it
has connection and credibilityI check the box of ah, I think I
like Lockie.
And when I begin to like you, Ibegin to do what Trust you.
So I always like to say thearms come unconnected and now
I'm leaning, I'm like all right,now, lockie, now how can you
actually help me get to solvingmy problems?
(29:16):
And then the other tools insideof that are things like I call
our bridge statements andquestion funnels and different
tools that a lot of people justdon't know how to properly
connect with somebody, thatreally finding the problem and
then probably connecting that tothe solution to it.
And so remember there's twothings when you're trying to
(29:40):
build trust, it's uh, I alwayslike to say your yes has no
power unless you can say no.
We have a problem that we runaround like, oh, I can help
everybody, and it's like no, youcan't.
But when you find somebody onthis planet that you know you
can help and you possess thepower of no, they can feel your
energy.
They're like, oh, my God, likethis person cares Right.
(30:01):
And the second about iscredibility.
A lot of us want.
You know, we fly around withour opinions and I'm like nobody
cares about your opinion.
What they care about, lockie,is your insight.
I want to know what have youlearned, and how you frame
something up is more importanttoday than ever, because when
you sound like everybody elseand you're just regurgitating
(30:21):
everything, then they're like,well, that's just white noise
and I'm going to move on.
And so those are some of thefundamental things.
When you get to know that insales and you realize that it's
on this human connection itgives you such a competitive
advantage, and then when youwork on those tools, they kind
of naturally begin to kind ofbleed themselves into your
(30:41):
personal life as well.
Speaker 1 (30:43):
Yeah, I think as a result I was just thinking, as
you were saying, those thingstrust.
Forming your own opinionsrequires you to do research.
It then requires you to thinkabout what it means to you, what
challenges you with it, whatmaybe challenges other people,
and, as a result, you'rebuilding self-awareness, right,
right, and self-awareness ispart of what allows us to
(31:04):
understand what we value, who wewant to spend time with, what
really matters to us, and a lotof people don't really afford
themselves the time to ever dothat.
It's like we'll read a quickinstagram post and that's, all
of a sudden, the truest thingI've ever read.
Yeah, that could have been oneof those joke blogs.
You, you know so, true, andthat's the challenge with people
is, as you said, their opinions.
(31:24):
They don't really dive muchdeeper to form their own insight
to that so they can add valueto other people's lives by
bringing that there.
And that's why, even with thispodcast, I'm so grateful that I
get to speak to people likeyourself and so many other
people who do take time to thinkabout what their opinions mean
and the insight and what they'veactually learned from that,
(31:46):
because then it gives mesomething to.
You know, I've taken a bucketload of notes already that I
then get to go away and thinkabout and research a lot more to
form my own insights andopinions.
Speaker 2 (31:58):
And we don't take enough time I love.
One thing you just said Iwanted to kind of go back to is
that we don't take enough timeor permission to give ourselves
to think.
You know.
So one of the habits that I'veplugged into my life living in
Colorado is is like I love goingto the hot springs.
It's like my thing.
I try to get there three to fourtimes a month and it's and it's
three and a half hours of justJason Jenkins time, like I'm
(32:20):
going to go by myself most ofthe time and it's like honey, I
will check in when I get thereIf the house doesn't burn down,
kind of leave me alone.
But it's amazing when we justreflect and we're quiet for a
second, you know, like no phonecalls and no messages, and and
get a chance to reflect on, hey,what was the week like and
where am I going, and what wasgood and bad, and in between,
(32:41):
you know it just, it strengthensthat muscle of of awareness and
from awareness becomes ah,that's the lesson or that's got
to get better.
Hey, I'm proud of this.
Speaker 1 (32:53):
Such powerful points.
What's something that you'vedone recently that you're
extremely proud of?
Speaker 2 (32:59):
Um, I would say that I'm extremely proud of is it's
almost kind of the consistencyLockie of like, who I just
continue to build and recognize.
I guess I'm in the midst of it.
Like I told the audience, likeOctober 5th I'm literally going
to get on the stage at 50.
I mean, and pose is, like it'skind of intimidating, like you
(33:21):
know what I mean.
I'm like, am I really going todo this?
Like Holy smokes.
And I'm like, yeah, I am.
And so I feel like I'm proudthat I have declared that and
that I'm going to do that.
And I've almost um, parked theexpectations Again, I'm a
competitive person, so, but youknow, I mean I've hired a coach
and he's you know, he's being agreat coach.
(33:41):
But like, I've hired a coach andhe's being a great coach, but
I'm really proud of just stayingcommitted to that and just kind
of focusing in on a daily basis.
I got asked the questionyesterday like, hey, who would
you say you are?
I said, well, I'm a betterperson today than I was
yesterday.
That's how close I'm keeping it.
I just got to show up and be,and I want to wake up and be
(34:02):
like, okay, am I, was I bettertoday than I was yesterday.
So those are the things I'mproud of.
Speaker 1 (34:08):
I love that.
That's awesome.
When we touched on before aboutbeing authentic and especially
bringing that into the workplace, I was at a point, probably a
decade ago, where I didn't thinkthe real, like the authentic
version of myself was goodenough.
I didn't think I would be likedor appreciated, so I blended in
and I just became.
(34:29):
You know, put the mask on, asthe metaphor goes.
For people who are in thatposition, how would they go
about building their confidenceup, or learning to accept that
their authentic self is enoughand sap, or learning to accept
that?
Speaker 2 (34:43):
their authentic self is enough.
I would say it has to go backto, like, I like to say, is
fighting your bear and you gotto go build that person.
And because what comes fromthat is confidence, right, what
comes from that is awareness.
What comes from that are theresults.
So, like, when you begin towrestle with your bear and let's
just say it's the bear of fear,and you begin to overcome that,
(35:07):
that begins to manifest itselfin other aspects of your life,
correct?
You're like, hey, I'm fightingthis and I'm winning this battle
and it's not going to numb meanymore the fear of speaking up,
like the fear of sharing myidea.
Let's stick with that, right.
And so, therefore, as I winthat, I begin to see things.
And when you begin to kind offight that bear, what I can tell
you from experience andcoaching too many people around
(35:29):
this they begin to see problemsthat others don't see.
Right, and in a world that isall about bringing more value
and solving more problems, I'mtelling you at the highest level
, that's what I've seen.
So that's that's how you beginto to move past that.
Or are you sticking with youranalogy about removing the mask
and like, oh, this is who Lockieis and I was like, okay, who's
(35:50):
this guy?
Where was he been?
Right, and you know.
But you, you can't give mesomething you don't have, lockie
, you can't.
If I was thirsty and there wasan empty glass in front of us,
what's the first thing you haveto do?
You got to fill it up withwater, correct?
Before that you can give meanything, and we miss that
(36:13):
fundamental step.
That means I got to go work onmyself.
It's why I repeat it all thetime Once you understand that
who I become is everything and Imove towards that consistently
over and over again walls beginto break down, because now you
actually have something to give,because people are like, hey,
hold on a second, you're gettingresults, whatever.
(36:35):
That is, self-confidence,marriage, physicalness,
emotional but you can't givesomething to somebody that you
don't possess.
You've got to go get it first.
Speaker 1 (36:45):
So there is no easy way and I'm glad we went back to
those main points, becausepeople are really looking for
this quick fix.
We always are.
It's why people are moremedicated than ever before.
People are not in a position to, they're not resilient enough,
because it takes work and thejourney is different for
everyone.
As you said, it's like youchoose that destination and
(37:05):
let's get moving, but it's notlinear, like it is a bit of a
roller coaster, and the only wayyou can do it is by acquiring
that information and thenputting the foot on the pavement
and get walking or running ifyou want to run.
Speaker 2 (37:21):
There's.
There's no other way around it.
Speaker 1 (37:22):
If there was, they would have figured it out 2000
years ago, like long before wefigured it out, you know we've
just overcomplicated things intoday's society before,
obviously, back in, when you hadthat realization from a mental
health perspective in theworkplace and stuff, what have
been some strategies that younow implement in your daily life
(37:44):
to allow yourself to be thebest version of yourself on a
daily basis, so you can bebetter than better today than
you were yesterday.
Speaker 2 (37:54):
So it really are those basic tools of that.
I constantly re-examine it andthen I've, and I've really
established like the right, theright structure, and so the very
first step I'm going to Ireally established like the
right, the right structure, andso the very first step I'm going
to go back to those and and isand you know, is that I had to
constantly just what's got to go.
I mean I can't.
It's back to those three things.
So I wake up every day goingdamn it, like I could have done
(38:18):
that better, like so that's thecourage of it.
Like I want to be really clear,like my bear of fear and and
and sometimes, when I think backto like the names, that a name
can come up that screwed me inthe past, and what bubbles up
from my souls, I just want topunch them in the face.
So I'm being honest, you know,I'm like, damn, those people
were causing me millions ofdollars, like what the hell?
And then I'm like, okay, energygone, or like whatever, like
(38:40):
you know.
Or like something like in mymarriage, like my wife says
something like, okay, like whatthe heck you know?
And so because of those habitsand those routines, it allows me
to see where that shortcomingis.
But again, I'm only beingredundant because it works,
lockie, is you have to get sogood at saying no and creating
the space, so subtraction, andthen for me that regret tool is
(39:03):
super powerful.
I could have been kinder, Icould have done this better, I
could have asked for more help,whatever, but then most people
just simply don't have thecourage to show up.
Every day I have great days andI have bad days and so on, but
I have more great days than Ihave bad days, and so it allows
me to perpetually move north towhere I want to go.
(39:25):
And so that montage ofstandards plus habits equal
results, I hope it's on mytombstone, honestly, like, hey,
jason Jenkins, october 1st, 174to who knows how long I have.
He was a great dad, friend,businessman, and standards plus
habits equal results.
He lived by that.
Like that's what I hope.
Speaker 1 (39:47):
I love that.
Standards plus habits equalresults.
So, jason, where can everyonefind you if they decide they
want to do some work with you,if they want to watch a TED Talk
or grab your books?
Where can people find thatinformation.
Speaker 2 (40:00):
Yeah, so I would encourage them to go to
Instagram.
Uh, jason M Jenkins, underscoreyou know.
You know I post quite a bit ofcontent there and I love posting
content that I feel is valuable.
So, um, and then the.
The book uh is um on Amazon anduh I the Ted talk is on good
old uh YouTube flying around outthere so you can see a younger
(40:22):
version.
Speaker 1 (40:22):
You can see the uh, I think it was in 17 when I did
that, so so yeah, it's been anabsolute pleasure, some things
that I've really taken away andI just want to recap from the
context you do have a family andkids and you've run a business
and you're also working on thisgetting on stage in six months
time or so also working on thisgetting on stage in six months
(40:44):
time or so, which is going to beincredible, because you're
still juggling these importantbuckets of life that I think too
many people believe you can'tmanage, that it's like we have
to just completely go all in onour career and sacrifice our
relationships and our health todo that.
I think there's a lot morepeople now putting their hand up
and proving that to bedifficult, uh, different, purely
because of what you've labeledout in a very simple three-step
(41:05):
framework from subtract first,before you can add I think
that's an absolute key point thepower of regret and finally,
the courage facing the beardoing those hard.
To me, it's doing the hardthing, because that's where
you're going to build resilienceand continue to build your own
confidence and self-esteem.
The other thing that I reallyliked as well was mastering the
(41:26):
art of human connection.
So when people meet you, whoare you and why are you?
Secondly, so relationships arebuilt and maintained on trust.
So, as I said, jason, I'vetaken a heap of notes.
I look forward to continuefollowing along and learning
from you as well, mate, and Ihope our audience has got just
as much value.
Guys, all the show notes willbe below with all of Jason's
(41:48):
links to his TED Talk, his books, his Instagram page, so it's
easy access just to click it.
But, jason, thank you so muchfor joining us.
Speaker 2 (41:56):
Lockie, thank you so much.
I really enjoyed thisconversation, so thanks again.
Welcome back to the show.
Today we are going to have aunique take on becoming a better
man, and today's guest is JasonJenkins.
And we've been introduced by amutual friend, justin, and I'm
very excited to be able to haveyou on the show, jason.
It's been a long time coming.
I've been back in Australia,around to LA Vegas, and making
(00:21):
this happen was a bit of awhirlwind on my half, just
because I find when I'mtraveling it's very chaotic.
We'll use that as theterminology, not an excuse, but
just how it was.
But, jason, welcome to the show.
Speaker 2 (00:36):
Yeah, thank you so much for having me, Lockie.
I'm excited to be here and havethis conversation and bring
some value to your community.
Speaker 1 (00:43):
So before we dive into the deeper topics, I'd love
to get a bit more of a glimpseof your story and some of those
pivotal moments that led youinto the sales and business
coaching world.
Speaker 2 (00:55):
Yeah, great.
So a little about myself 25years in the financial industry.
I always like to say I'm aSoCal kid from San Diego, so
that's kind of where I live inColorado now, but my roots go
back to that, and I did myundergrad in Santa Barbara and
did my MBA out in San Diego, andI'm proud that I've been
married for 25 years and twowonderful kids, and part of that
(01:18):
journey, though, is in theindustry.
I would tell you there'sprobably two key pivotal moments
that have brought me here today.
One was the 2008 crisis.
So, as an advisor, you know,there was just a lot of people
got hurt significantly, andthere I was, I like to say, at
the kitchen table, you know,helping people overcome that or
(01:41):
get through that, and I simply,like every entrepreneur, ask the
question.
There's got to be a better wayto do this right, and that led
me down a journey of falling inlove, lockie, with behavioral
finance and neurofinance thestudy of us as humans as it
relates to both biologically andbehaviorally and so I wrote my
first book called Break it FiveRules Every Investor Must Break.
(02:03):
I thought that's my way tocontribute to the world.
You know, you break it byfollowing it.
So I was a little creative.
I thought maybe.
But I'm like well, I found theproblem but not the solution.
And what happened, lockie, wasI developed a software called
AssetLock and it was acommunication tool.
So really, when you go intothat kind of relationship, you
(02:30):
naturally have expectationsright On how my money is going
to grow but, more importantly,how you're not going to blow me
up.
And so that's where it sat andit did a great job and I built
it for my own company at thetime just you know what I mean
as a competitive advantage.
And my business took off.
And so people are like what areyou doing?
And I was like, oh, I'm justkind of getting better.
And they're like, no, you'renot, like you're doing something
.
And it was February of 14,where I someone was like I want
(02:50):
to license this.
I'm like, okay, sure, I had noidea to be honest with you.
And they're like, well, you'rereally good at like you know
this talking and coaching.
Can you coach our advisors onhow to use it?
And I'll never forget this,lockie.
I was in Atlanta first trainingand when I was done, I was like
you know what?
I like this a lot more thanworking with individual clients
(03:12):
because there was a sense ofimpact and um, and since that
moment I a couple of years later, I sold my practice and um, I
really wanted to see how far Icould take this, because I
understood the impact I couldhave and what was cool from it.
I ended up being advisor of theyear in 2014 for the country,
did a TED talk, done some coolthings like that, and then I
(03:35):
sold that software company to aprivate equity firm in August of
18, where I currently sit asthe chief sales officer.
So that was the first moment.
And then the second moment wasmore of a personal journey.
I think we can get to, but inAugust of 2020, I felt like I
really met myself for the firsttime, if I could say that.
Speaker 1 (03:56):
Can you expand a bit more on that?
So, when people are hearing youmet yourself for the first time
, especially in 2020, that'squite recent four years at the
time of that what?
What does that mean to you andhow did you sort of get to that
point?
Speaker 2 (04:11):
I so.
Specifically, it was Monday,august 10th of 2020, at four 30
in the morning.
I um, I got out of bed, Iwalked over to uh, my bathroom
sink and I put both my hands onthe counter and I looked in the
mirror and I asked myself onequestion and the question was
this would I follow you?
And I remember, for the veryfirst time, saying maybe.
(04:34):
And I was like I'm sorry, what?
Maybe?
Because I was so proud, lucky,of all the things that I had
accomplished.
I'm like your type A, like okay, you did 10 pushups, I'll do 11
.
You did like a grind it out,like let's go, let's knock it
down.
And my life was all about whatare you doing?
Where are you going?
How are you going to crush it?
And I was like that's just howthe Lord built me.
But for the very first time,like I, when I looked in the
(04:56):
mirror, the reason, a lot ofthings that I was proud of.
But there was another personthere, someone that was that was
greater, and I just made acommitment that day, at almost
46 years of age, I said I'mgoing to go find that guy and
I'm going to go build him.
And I can proudly tell you eversince that day I'd be.
(05:16):
I've been doing that on a dailybasis because I shifted Lockie,
the question, and this was theor, the focus.
The focus is, like I mentionedto you, about what am I doing,
and it moved to who am Ibecoming?
And because you got to realizeso in my my success of journey,
um, if I backpedal it, Iactually got screwed really hard
(05:38):
with the software company.
Somebody copied it.
Uh, cost me millions of dollars.
It was.
It cost me millions of dollars.
It was a lot of fun that's ajoke and I was bitter.
I'm serious.
I'm just going to be reallyhonest with you and your
audience.
I was pissed and I was livingin fear.
I was eating like shit and Iwas drinking too much.
(05:59):
Those were all the things thatI was like.
And then that was manifestingitself, locking other things,
like my relationship with mymarriage.
Like I was, we had a goodmarriage, but it's nowhere near
where it is today.
And and so I um, so I startedleaning in.
So I was a soft two, 55.
Uh, if you've been to myInstagram, you can see that
that's not me anymore and I'mproud of that.
(06:19):
And uh, you know, at almost age50, I'm I'm in the best shape
that I've ever been in, and andum, I plan to actually get on
stage when I turn 50 thisoctober and and uh, compete.
Speaker 1 (06:31):
So that's what we're doing dude congrats, that's
awesome I think, there's so manypoints I can pull away from
that.
I want to start, obviously,with that first question.
You said would I follow you?
The question you asked yourselfin the mirror?
I think that's such a powerfuland it can be quite daunting to
ask yourself that questionbecause I can imagine a lot of
(06:51):
people would not follow theperson that they're looking back
at or the reflection of theperson looking back at them, and
I love how you turned that tothen go well, who do I need to
become to be the individual thatI do want to follow?
And a lot of resistance I seewith people that I work with and
listeners is oh, maybe I'm tooold, maybe I've missed the boat.
(07:12):
And you said this happened at46, right?
Did you experience thosethoughts where you're like, oh,
maybe I am too old to change,maybe the best years are behind
me, or what allowed you orenabled you to just go?
Look, doesn't ages isn't even athing.
I'm getting this done.
Speaker 2 (07:29):
I great question.
I think there's two parts tothat.
I always lived with this senseof fear of like I was never
content where I was at, I alwaysfelt I was behind when I was 32
, 36, 41, you know what I mean.
So like there was always thatpush, so uh.
So that was the first part.
But when I lucky to answer yourquestion, when I literally, for
(07:51):
the very first time in my life,was brutally honest with myself
, there there was no turningback.
And I think we all have to getto that point.
I'm sure you would agree withme to where you know you, you
have to own it yourself.
And I'm sure you would agreewith me to where you know you,
you have to own it yourself.
Like you can't help some, youcan't make somebody else change
(08:12):
they, they want to make thatchange.
And I can seriously tell youtoday, as I sit here on this
podcast with you at 49 and ahalf, I feel like I'm just
getting started, because I'mlike oh, so that's what this is
like and I was like.
So yesterday I was talking tothe local high school, been
doing it I don't know five yearsfrom now their leadership class
, and all I did was spend thewhole time saying if somebody
(08:32):
would have told me who are youbecoming, I'd have 20 X the
money, 20 X the relationshipsand all this stuff that gets in
the way.
And I'm like none of this otherknowledge matters unless you
become the person that, nomatter where you're dropped into
, you're undeniable.
So that's what I would say tothat.
Speaker 1 (08:51):
When you start asking yourself that question what
would be for an individual whosteps in that process, for an
individual, to start working outwho they do want to become, if
they just, you know, are reallystruggling with self-esteem and
self-confidence and they lackdirection?
Speaker 2 (09:13):
So I've got three steps and and I will tell you
like this is something that kindof naturally impacted self uh,
over the last whatever three anda half years uh, going into
four years here.
So the very first thing is youhave to remove.
You have to subtract firstbefore you add.
You have to remove the thingsthat don't belong.
There's only so much time,energy and space that you, me,
(09:34):
elon Musk I don't care who's onthis planet has right, and so
often in this society you'relike, hey, you need to go, do
more, add more and all of this.
And the reality is the answeris no.
I have to create space for whatbelongs.
So the first step issubtraction.
The second step is the power ofregret.
(09:54):
Every night, before you go tobed, I dare you and your
audience to do the following.
It will radically shift yourlife is you ask yourself at the
end of the day, what do I regret?
Cause regret has two formsEither I did too much of
something, or what Not enough ofsomething, and so that gives me
my feedback.
Lockie to go.
Oh man, I should not have hadfive beers today if I'm trying
(10:15):
to get in shape, right, or hey,I should have made an extra
phone call or an extra email onmy business.
It allows you to actuallyexamine what is happening so
that you can recreate the habitsthat you want.
And then the third step, andthe most important one, is
courage.
You got to have the courage.
What I like to say is to facethat bear, the bear that sits,
(10:37):
and he knows you.
So if it's fear, greed, anxiety, laziness, alcohol, anger,
whatever it is that manifestsitself, you have to, you've got
to face it for what it's worthand realize I have to fight that
.
And the way you fight it is forthose three steps.
And here's what happens.
So, the moment you begin totell the world like hey, I'm
(11:02):
getting rid of this, this couldbe friends, this could be
whatever it is, you set astandard.
Okay.
And then the regret.
When I set the standard, theregrets, if you think about it,
I began to identify the habitsthat need to engine that, and so
what does that do?
That produces a result.
So what I like to identify thehabits that need to engine that,
and so what does that do?
That produces the results.
So what I like to say is thatstandards plus habits, equal
(11:22):
results in every aspect of yourlife.
So if you're like, I'm nothappy with the results I'm
getting, I will reverse engineermy way into your life.
I'm like well, let's take alook at your habits.
What are you trying to do?
You're like, hey, I'm trying toget in shape.
Well, you're probably doing alittle too much of this and not
enough of this.
Right and goals don't mean shit, lockie.
That's where I'm at in my life.
Your standard is the flag thatyou raise and you tell the world
(11:44):
this is who I am, this is theauthentic Jason Jenkins.
And when you do that, itbecomes super empowering.
Where people are like well, Iknow the problem, but how do I
tackle it?
I'm like this is how you tackleit, and I have coached so many
people in the last three and ahalf years because I had to live
it myself.
First down 40 or 50 poundsdoubled their business.
(12:06):
Their marriage is in their bestspot after 35 years.
Because the dude's like man, Ithought it was her and it's
actually me.
And I'm like yeah, because youfocus, you're like I got to be
the best husband, father, friendand business owner.
So that's, that's my advice onhow to go.
How to go fight it.
Speaker 1 (12:25):
Those three steps is solid and they're very tangible.
Right Subtract first before youadd.
I've been very guilty over theyears of always trying to add
more to my play Cause I'm likethat's the thing that's going to
solve it, but I don't reflecton, maybe, what I can remove to
make space to truly do thatproperly.
The power of regret, obviouslydoing too much or something not
(12:46):
enough, really considering andbeing intentional with those
things, and then the courage toface the bear, as you said or
for me it's using fear as yourcompass I think are extremely
powerful things to to considerwhen we're looking to grow.
So for those who've not writtenthose down, they'll be in the
show notes for sure, becausethey're very tangible things
(13:08):
that you can then startconsidering in your own life.
One thing that I think about alot for our audiences as well,
is they may be listening to thisand they're like right, jason
had a successful business he wasdoing well.
It must be easy for you todecide at 46 years you want to
change things up.
You maybe have the financialfreedom to do it, or whatever it
may be.
I want to go back to somethingyou said at the beginning which
(13:30):
I want to highlight as well.
As you've been married for 25years, you've got two children
as well.
So you do have you're not justthe dude who lives for his
business.
You've got other things goingon in your life.
What enables you to prioritizewhat's important to get the
results that you want?
Cause you were also the topadvisor in 2014, obviously a
great father.
(13:51):
Now you're getting on stage, soyou're doing some pretty cool
stuff in completely separateareas.
What enables you to do thatcool?
Speaker 2 (13:57):
stuff in completely separate areas.
What enables you to do that?
So, to go back, I tell you thatI married the most amazing
woman.
That's been super supportiveand there was a journey in there
when I told you there was achallenge for me.
Again, I'm being.
I want to be completelytransparent today.
Where it was kind of selfish andwhen I made that switch about
(14:18):
who I was becoming, what Irealized like is there was a
greater sense of saying no.
I got excellent at beginning toremove no, no, no.
So my yeses were superintentional and I realized that
you know that what?
What did my wife deserve?
Okay, I got to go build that.
Who is the father that mychildren deserve?
I got to go build that.
Who is the father that mychildren deserve?
(14:38):
I got to go build that.
And what's really cool, so myson's 21 in college, my
daughter's 18.
She's a senior in high schooland I caught it and I'm so
grateful that I can say this toyou.
It kind of makes me emotional.
I caught it in enough time towhere my kids now are, at a
point where they want to emulatetheir dad.
They literally, they literallyare telling their mom like, kind
of like my dad's my hero in away, Right, Because they, they,
(15:01):
they watched.
They watched a dude show up andI kind of kept my mouth shut.
I'm like I'm going to let theresults speak for it, so things
that would bother me before.
I'm like, no, I'm up, I'm notputting energy towards that,
Right, hey, like dad's likewaking up at four 30 every
morning and and towards thatright, hey, like dad's like
waking up at four 30 everymorning and he's, he's at the
(15:21):
gym, he's reading.
I'm watching him change in allthese different ways.
So, going back to your questionlike how did I continue to
accomplish that?
And and I got a lot on my platetoday is through prioritizing,
through saying no a lot, butknowing who I am and, ultimately
, where I want to go.
I feel like Lockie, a lot of men, especially if I can just say
that you know, there there's alot of pressure on in society.
(15:43):
You know, in different ways andit's just like kind of bullshit.
It's like listen, you know,like men, men are great, Like
we're bad-asses and we weredesigned to hunt and kill and
all that other good stuff, andwomen are awesome in their own
way and like, when we cometogether, it's like, you know,
it's like 20 X, right, and it'slike we live in this society.
It's like kind of mess that up.
And so, as guys are kind oflike, well, who am I supposed to
(16:06):
be, who can I be?
And it's like no dude, you gotto go be the person you were
designed to be and you got tostep and so you got to be able
to see the person you have to beable to see, like this is the
life that I want, and you getaway from comparing just because
someone's got, you know, 30cars and a big business and all
(16:28):
that.
I know a lot of people that arecompletely miserable because
they got focused on the what andnot who they're becoming.
Speaker 1 (16:37):
It's a very important point and I've fallen into it
and I'm sure a lot of peoplelistening have fallen into that
comparison as well.
But going back to the wholepoint of getting clear on who
you are and even tying it intowhat you said earlier around
standards and, I think, thestate of the world at the moment
with masculinity and whose roleis what, and all of that sort
of stuff, to me we're trying tomake everything inclusive to the
(16:59):
point that nothing really isgrabbing people.
And I'm still thinking I'llprobably say I'm thinking this
out loud, but I think that somecommunities are beneficial
because they do exclude peoplebecause of the standards that
they have, not from a positionof malice and we're better, but
these are the standards, thebeliefs and the values that we
(17:20):
have.
If you maybe don't meet thosestandards yet, here's the
benchmark for you to worktowards to become part of that
community.
Because, look, jason, Iremember for myself when I first
started in business, one of myinitial goals was make a million
dollars.
I didn't have a reason why.
I was just like like thatsounds cool.
I then knew that in order to beable to start thinking like
them, seeing how they do, that,I needed to hang out with them,
(17:43):
but they didn't want to hang outwith me with where I was
currently at.
So rather than going, oh, therich people are assholes and
they don't accept me.
For me, I was like okay, well, Ineed to be the individual that
can add value to that group ofpeople, and I see that with our
community as well.
We want men to be better forthe standards that we have,
(18:03):
where we can protect, provide,be empathetic and lead, and if
you don't meet that, that's okay, we're not going to belittle
you.
But here's some standards tohelp you get better, or here's a
roadmap to help you get better,and I think the current state
of society they're just likelet's welcome everyone
regardless of where they're at,and because of that, there's no
(18:23):
desire to improve, and that'salso sort of circling back
around to why I feel a lot ofpeople lack purpose, they're
depressed, they're overweight,their relationships are toxic,
because there is no need to bebetter.
Speaker 2 (18:35):
A hundred percent.
I couldn't agree with you more.
And the reality is, is thatbecause I want to go back to
what I said before.
If you can't see what you wantfor your life, right, and if you
can't, I mean it doesn't haveto be this great dream, but it
could be as simply as like and Ilooked in the mirror, like that
that's what I'm not supposed tolook like.
Let's just start there.
It doesn't take.
(18:56):
You don't need more informationto get in shape, correct?
You're like I need to probablydrink a lot of water, walk
around the block, stop drinking,put down the donuts and pizza.
Like I know what I got to do.
You're like I got to startdoing it, correct?
Hey, if I want a bettermarriage, maybe I should show a
little bit more kindness andhave more joy.
You know what I mean?
And just different things likethat.
Like there's a level ofprinciples that I don't need
(19:17):
more information.
What we need a society of ismore action, more boldness, more
courage.
Right To lean into that.
Listen, it is hard to show love, grace, forgiveness and
compassion.
It's easy to hate and be pissedand bitter, and all of that
Like a real man, in my opinion,is a man that's willing to push
the weights and then get down ona knee and ask for forgiveness,
(19:40):
like that's a man, right, likethat's what it's like to carry
the crown and be a badass, likeyou know.
So that to me, that's what weneed more of, both as examples
and role models in our society,so that people are like, yeah,
that's what we need to point to.
Speaker 1 (19:58):
There's a lot of people who, once again, coming
back to what we mentionedearlier, don't feel like they
belong, and for me it's goingokay.
Well, if you want to belong inthat area of being a badass, in
the way that you can lift theweights but also ask for
forgiveness, what do you or whodo you need to become, as you
said, to be in that?
And we don't go from zero to 100.
(20:19):
What's the next step for me,with where I'm currently at and
this comes back toresponsibility If you can
acknowledge where you're at,even if it sucks, we all have
things about ourselves thatwe're not happy with, but if you
can go this is where I'm at welay the true foundation to build
upon, to go okay, in order forme to be able to bench 100 kilos
or what's that?
80 pounds or whatever it is no,probably more sorry, 225 pounds
(20:43):
In order for me to be able todo that, maybe I just first need
to get my gym membership orfind a trainer or whatever that
first or next step is for you inorder to continue building, and
even if it takes you Romewasn't built in a day, a number
of years to get there you'vestill got a roadmap, and that's
what a lot of people are tooimpatient to really build the
foundations to achieve thethings that they want from their
(21:05):
life.
Speaker 2 (21:06):
Yeah, and I would go back to those three steps is
they're not following thosethree steps on a daily basis,
right?
Is, are you good at saying no,like what's got to go, that's
got to go.
But if you don't have thatfeedback loop that you keep
close, like, oh, I'm going tocheck in with myself once a week
, you're toast, like there'sgotta be that.
Okay, hey, how did today go?
(21:27):
Well, you know what I mean.
And so, hey, I was, I got tooshort with my spouse.
Or like I told you, like Ididn't spend enough time on the
phone prospecting or whateverapplication you want to use it
for.
Then you're not going to be ableto see the next day.
This is important.
When it shows up, you're like,oh, I see you, that's why I call
it the barrel.
I'm like you, motherfreaker, Isee you.
And you're not going to win,right, because how many like
(21:49):
lucky if you and I are honestand that's where we're going to
be right now, I let bitternessand fear take years out of my
life.
Now, I was still plugging away,okay, and, and I was proud of
that, but I'm talking about like, when I got home, it was just
like well, I'm sitting around,you know, drinking a bottle of
wine, sucking down a bowl ofspaghetti, and then let's flush
(22:09):
out with some ice cream, Likewhat the fudge you know, like,
come on, you know, and and.
Just so I wasn't like steppinginto that true potential because
I didn't realize, like by mefixing these other areas in my
life, how it was going toquantify itself out and and
again.
To your point everyone's got tostart, but if you don't have
(22:29):
the mechanisms in place to keepyou on the rails and you're just
going to be a statistic likehey, I started but I never quit,
and then that frustration wheeljust continues to go and time
goes by and we've all felt thosefeelings.
Um, but that that's why.
That's why you have to havethose three elements.
Speaker 1 (22:49):
For you.
What drove you then going backto the beginning with the sales
component.
Sales is something that Ibelieve everyone should learn,
because it's the art you knowbeing able to sell yourself.
We're doing that every day.
I sold you to come on thispodcast.
Speaker 2 (23:03):
Yes.
Speaker 1 (23:03):
And people think it's always like cars or houses or
everything like that, but it'sliterally the outcomes that
we're getting for ourselves.
That's how I interpreted it, tofeel comfortable with it.
But also, the art ofnegotiation really helps you in
relationship.
You know we all have heateddiscussions, sometimes arguments
that we need to be able tonegotiate to to find a common
ground there.
(23:24):
So, for you, how has itimpacted your life?
What are some key key resultsthat have sort of come off the
back of learning sales?
Speaker 2 (23:33):
So I, so I love obviously talking about this
topic because we live in a veryinteresting time as humans here,
and so what do I mean by that?
So history is a great teacherto us all.
I believe that we all stand onthe shoulders of others that
have gone before us.
And so when you think about,like human history okay, as it
relates to business context, thevery first documented human, uh
(23:56):
, documented business experiencegoes back to the Mesopotamian
society, so there's like 70,000years ago, and it was done on a
clay.
It was like three goats, adonkey and a horse or something
like that, Right, and, andthey're like great, here's the
receipt and you're like allright, cool.
But when you think about incontext of sales, it's a very
simple model that we all want toover complex.
So anytime somebody has a needor a problem, like they have a
(24:19):
current state and then they havea desired state that they want
that fix from like, hey, I want,I'm hungry, I want to go to
lunch, or I have to get newshoes or buy a home, the you
know.
And so the question is is,between these two worlds, how do
I go about going from where I'mat to problem solve?
Then that's one word.
It's information.
Okay, so I need the rightinformation to make the most
(24:41):
informed decision of my choicesand features, and so on.
So if you look at thathistorically, luckily, here's
how that's happened.
Well, an entrepreneur comesalong and says, oh my gosh, I
can solve that problem, createsa product or a service, and they
go out there and startpresenting that to the world,
and so the person raises theirhand and says, well, I need
information.
Well, between the Mesopotamiansociety until about 2000,.
(25:04):
You know how that went down.
That guess who was the conduit,a salesperson or the
entrepreneur?
And they're like I'm going todate myself.
When I first got into business,I had like a trifold brochure.
You know, like I get aroundwith a Thomas guide.
Before there was Yahoo maps.
So I've just dated myself.
So and and so all of that began.
That got flipped, and this isimportant because for the very
(25:25):
first time, so the internetcomes out and it begins to then
take the information in front ofus, the humans, and that is
only exponentially grown overthe last 24 years, and you can
see it in the numbers and infact, as I sit here today, 92%
of the US is connected via onthe Internet and by 2030, the
(25:46):
world think about this the worldwill be at 91% on the Internet.
That is not far away at all.
So it's.
And we know that AI is radicallygoing to impact in how we
access information.
So you say, OK, Jason, ifthat's kind of where we're at,
and that's the challenge likewhat is, what is the future and
how do I fight that and what doI believe?
(26:07):
You have to get back in frontof the information, and the only
way to do that is throughmastering the art of human
connection.
That is the future, and there'sactual tools that you can use
inside your business that canseparate you from your
competition.
In 90 seconds, the person canbegin to feel that you're
(26:29):
different.
So, in a sea of options rightthat are out there, how how do I
stand myself up?
Because I hear this all thetime Every vertical is crowded.
It doesn't.
Well, mine's more crowded, no,no, they're all.
There's competition everywhereand so, um.
So that is the foundation to it, but the future is about human
connection.
Speaker 1 (26:48):
Can we dive into?
Obviously within that 90, 90second period of standing out
from the crowd, what are sometips around building human
connection, because it can helpyou both professionally in the
workplace but also personally.
A lot of what I experienced,even when I moved to America.
One of the podcasts I put outwas like I'm going to make
friends within a month and Iconsider myself quite
(27:12):
knowledgeable and outgoing andmaking friends and I really
struggled with the humanconnection part just culturally
here.
So I'd love to hear from orlearn from you just more about
those human connection points.
Speaker 2 (27:24):
Yeah, so kind of keep it in in business context and
I'll kind of pull it into thepersonal side, so, like when
somebody meets your brand,there's only two questions they
want to know in that journey tomaking decisions.
They want to know who are youand then why you.
And it's in that order in orderfor trust, cause at the end of
the day, relationships are builtand maintained on trust Correct
(27:47):
, like that, like that's it atthe end of the day.
So, okay, well, who are you?
And most people quickly want todefault to their resume.
Hey, lockie, let me tell youabout myself.
Hey, I've been on TV, writtensome books, you know what I mean
.
I kind of call it the doctoreffect, like, hey, I'm, I'm kind
of a big deal.
You know what I mean, you know,um, when it's completely the
opposite, because the world isbegging for authenticity now
(28:09):
more than ever.
So then how do you communicatethat People want to know why you
love, why do you love what youdo?
That's what they want to know,and so so I I basically I've
coached it for such a long time.
I call it your connection story, and so it's a matter of
crafting your story in thecontext of business to where,
like literally like in 90seconds.
Hey, before we get started here, lucky, I'd love to share with
(28:31):
you like what brings me here onyour podcast and why I love what
I do.
And I begin to unpack myjourney, my journey, in a very
succinct way to where it's.
It's usually anchored in somepivotal moment that, hey, I was
going left and now I'm goingright, and I kind of share with
you one of mine, what happenedon August 10th.
You're like, and now I'm neverthe same.
And so that people really getthe sense that, wow, lockie
(28:53):
really cares about me as aperson, right?
So when you check that boxbecause trust has two pieces, it
has connection and credibilityI check the box of ah, I think I
like Lockie.
And when I begin to like you, Ibegin to do what Trust you.
So I always like to say thearms come unconnected and now
I'm leaning, I'm like all right,now, lockie, now how can you
actually help me get to solvingmy problems?
(29:16):
And then the other tools insideof that are things like I call
our bridge statements andquestion funnels and different
tools that a lot of people justdon't know how to properly
connect with somebody, thatreally finding the problem and
then probably connecting that tothe solution to it.
And so remember there's twothings when you're trying to
(29:40):
build trust, it's uh, I alwayslike to say your yes has no
power unless you can say no.
We have a problem that we runaround like, oh, I can help
everybody, and it's like no, youcan't.
But when you find somebody onthis planet that you know you
can help and you possess thepower of no, they can feel your
energy.
They're like, oh, my God, likethis person cares Right.
(30:01):
And the second about iscredibility.
A lot of us want.
You know, we fly around withour opinions and I'm like nobody
cares about your opinion.
What they care about, lockie,is your insight.
I want to know what have youlearned, and how you frame
something up is more importanttoday than ever, because when
you sound like everybody elseand you're just regurgitating
(30:21):
everything, then they're like,well, that's just white noise
and I'm going to move on.
And so those are some of thefundamental things.
When you get to know that insales and you realize that it's
on this human connection itgives you such a competitive
advantage, and then when youwork on those tools, they kind
of naturally begin to kind ofbleed themselves into your
(30:41):
personal life as well.
Speaker 1 (30:43):
Yeah, I think as a result I was just thinking, as
you were saying, those thingstrust.
Forming your own opinionsrequires you to do research.
It then requires you to thinkabout what it means to you, what
challenges you with it, whatmaybe challenges other people,
and, as a result, you'rebuilding self-awareness, right,
right, and self-awareness ispart of what allows us to
(31:04):
understand what we value, who wewant to spend time with, what
really matters to us, and a lotof people don't really afford
themselves the time to ever dothat.
It's like we'll read a quickinstagram post and that's, all
of a sudden, the truest thingI've ever read.
Yeah, that could have been oneof those joke blogs.
You, you know so, true, andthat's the challenge with people
is, as you said, their opinions.
(31:24):
They don't really dive muchdeeper to form their own insight
to that so they can add valueto other people's lives by
bringing that there.
And that's why, even with thispodcast, I'm so grateful that I
get to speak to people likeyourself and so many other
people who do take time to thinkabout what their opinions mean
and the insight and what they'veactually learned from that,
(31:46):
because then it gives mesomething to.
You know, I've taken a bucketload of notes already that I
then get to go away and thinkabout and research a lot more to
form my own insights andopinions.
Speaker 2 (31:58):
And we don't take enough time I love.
One thing you just said Iwanted to kind of go back to is
that we don't take enough timeor permission to give ourselves
to think.
You know.
So one of the habits that I'veplugged into my life living in
Colorado is is like I love goingto the hot springs.
It's like my thing.
I try to get there three to fourtimes a month and it's and it's
three and a half hours of justJason Jenkins time, like I'm
(32:20):
going to go by myself most ofthe time and it's like honey, I
will check in when I get thereIf the house doesn't burn down,
kind of leave me alone.
But it's amazing when we justreflect and we're quiet for a
second, you know, like no phonecalls and no messages, and and
get a chance to reflect on, hey,what was the week like and
where am I going, and what wasgood and bad, and in between,
(32:41):
you know it just, it strengthensthat muscle of of awareness and
from awareness becomes ah,that's the lesson or that's got
to get better.
Hey, I'm proud of this.
Speaker 1 (32:53):
Such powerful points.
What's something that you'vedone recently that you're
extremely proud of?
Speaker 2 (32:59):
Um, I would say that I'm extremely proud of is it's
almost kind of the consistencyLockie of like, who I just
continue to build and recognize.
I guess I'm in the midst of it.
Like I told the audience, likeOctober 5th I'm literally going
to get on the stage at 50.
I mean, and pose is, like it'skind of intimidating, like you
(33:21):
know what I mean.
I'm like, am I really going todo this?
Like Holy smokes.
And I'm like, yeah, I am.
And so I feel like I'm proudthat I have declared that and
that I'm going to do that.
And I've almost um, parked theexpectations Again, I'm a
competitive person, so, but youknow, I mean I've hired a coach
and he's you know, he's being agreat coach.
(33:41):
But like, I've hired a coach andhe's being a great coach, but
I'm really proud of just stayingcommitted to that and just kind
of focusing in on a daily basis.
I got asked the questionyesterday like, hey, who would
you say you are?
I said, well, I'm a betterperson today than I was
yesterday.
That's how close I'm keeping it.
I just got to show up and be,and I want to wake up and be
(34:02):
like, okay, am I, was I bettertoday than I was yesterday.
So those are the things I'mproud of.
Speaker 1 (34:08):
I love that.
That's awesome.
When we touched on before aboutbeing authentic and especially
bringing that into the workplace, I was at a point, probably a
decade ago, where I didn't thinkthe real, like the authentic
version of myself was goodenough.
I didn't think I would be likedor appreciated, so I blended in
and I just became.
(34:29):
You know, put the mask on, asthe metaphor goes.
For people who are in thatposition, how would they go
about building their confidenceup, or learning to accept that
their authentic self is enoughand sap, or learning to accept
that?
Speaker 2 (34:43):
their authentic self is enough.
I would say it has to go backto, like, I like to say, is
fighting your bear and you gotto go build that person.
And because what comes fromthat is confidence, right, what
comes from that is awareness.
What comes from that are theresults.
So, like, when you begin towrestle with your bear and let's
just say it's the bear of fear,and you begin to overcome that,
(35:07):
that begins to manifest itselfin other aspects of your life,
correct?
You're like, hey, I'm fightingthis and I'm winning this battle
and it's not going to numb meanymore the fear of speaking up,
like the fear of sharing myidea.
Let's stick with that, right.
And so, therefore, as I winthat, I begin to see things.
And when you begin to kind offight that bear, what I can tell
you from experience andcoaching too many people around
(35:29):
this they begin to see problemsthat others don't see.
Right, and in a world that isall about bringing more value
and solving more problems, I'mtelling you at the highest level
, that's what I've seen.
So that's that's how you beginto to move past that.
Or are you sticking with youranalogy about removing the mask
and like, oh, this is who Lockieis and I was like, okay, who's
(35:50):
this guy?
Where was he been?
Right, and you know.
But you, you can't give mesomething you don't have, lockie
, you can't.
If I was thirsty and there wasan empty glass in front of us,
what's the first thing you haveto do?
You got to fill it up withwater, correct?
Before that you can give meanything, and we miss that
(36:13):
fundamental step.
That means I got to go work onmyself.
It's why I repeat it all thetime Once you understand that
who I become is everything and Imove towards that consistently
over and over again walls beginto break down, because now you
actually have something to give,because people are like, hey,
hold on a second, you're gettingresults, whatever.
(36:35):
That is, self-confidence,marriage, physicalness,
emotional but you can't givesomething to somebody that you
don't possess.
You've got to go get it first.
Speaker 1 (36:45):
So there is no easy way and I'm glad we went back to
those main points, becausepeople are really looking for
this quick fix.
We always are.
It's why people are moremedicated than ever before.
People are not in a position to, they're not resilient enough,
because it takes work and thejourney is different for
everyone.
As you said, it's like youchoose that destination and
(37:05):
let's get moving, but it's notlinear, like it is a bit of a
roller coaster, and the only wayyou can do it is by acquiring
that information and thenputting the foot on the pavement
and get walking or running ifyou want to run.
Speaker 2 (37:21):
There's.
There's no other way around it.
Speaker 1 (37:22):
If there was, they would have figured it out 2000
years ago, like long before wefigured it out, you know we've
just overcomplicated things intoday's society before,
obviously, back in, when you hadthat realization from a mental
health perspective in theworkplace and stuff, what have
been some strategies that younow implement in your daily life
(37:44):
to allow yourself to be thebest version of yourself on a
daily basis, so you can bebetter than better today than
you were yesterday.
Speaker 2 (37:54):
So it really are those basic tools of that.
I constantly re-examine it andthen I've, and I've really
established like the right, theright structure, and so the very
first step I'm going to Ireally established like the
right, the right structure, andso the very first step I'm going
to go back to those and and isand you know, is that I had to
constantly just what's got to go.
I mean I can't.
It's back to those three things.
So I wake up every day goingdamn it, like I could have done
(38:18):
that better, like so that's thecourage of it.
Like I want to be really clear,like my bear of fear and and
and sometimes, when I think backto like the names, that a name
can come up that screwed me inthe past, and what bubbles up
from my souls, I just want topunch them in the face.
So I'm being honest, you know,I'm like, damn, those people
were causing me millions ofdollars, like what the hell?
And then I'm like, okay, energygone, or like whatever, like
(38:40):
you know.
Or like something like in mymarriage, like my wife says
something like, okay, like whatthe heck you know?
And so because of those habitsand those routines, it allows me
to see where that shortcomingis.
But again, I'm only beingredundant because it works,
lockie, is you have to get sogood at saying no and creating
the space, so subtraction, andthen for me that regret tool is
(39:03):
super powerful.
I could have been kinder, Icould have done this better, I
could have asked for more help,whatever, but then most people
just simply don't have thecourage to show up.
Every day I have great days andI have bad days and so on, but
I have more great days than Ihave bad days, and so it allows
me to perpetually move north towhere I want to go.
(39:25):
And so that montage ofstandards plus habits equal
results, I hope it's on mytombstone, honestly, like, hey,
jason Jenkins, october 1st, 174to who knows how long I have.
He was a great dad, friend,businessman, and standards plus
habits equal results.
He lived by that.
Like that's what I hope.
Speaker 1 (39:47):
I love that.
Standards plus habits equalresults.
So, jason, where can everyonefind you if they decide they
want to do some work with you,if they want to watch a TED Talk
or grab your books?
Where can people find thatinformation.
Speaker 2 (40:00):
Yeah, so I would encourage them to go to
Instagram.
Uh, jason M Jenkins, underscoreyou know.
You know I post quite a bit ofcontent there and I love posting
content that I feel is valuable.
So, um, and then the.
The book uh is um on Amazon anduh I the Ted talk is on good
old uh YouTube flying around outthere so you can see a younger
(40:22):
version.
Speaker 1 (40:22):
You can see the uh, I think it was in 17 when I did
that, so so yeah, it's been anabsolute pleasure, some things
that I've really taken away andI just want to recap from the
context you do have a family andkids and you've run a business
and you're also working on thisgetting on stage in six months
time or so also working on thisgetting on stage in six months
(40:44):
time or so, which is going to beincredible, because you're
still juggling these importantbuckets of life that I think too
many people believe you can'tmanage, that it's like we have
to just completely go all in onour career and sacrifice our
relationships and our health todo that.
I think there's a lot morepeople now putting their hand up
and proving that to bedifficult, uh, different, purely
because of what you've labeledout in a very simple three-step
(41:05):
framework from subtract first,before you can add I think
that's an absolute key point thepower of regret and finally,
the courage facing the beardoing those hard.
To me, it's doing the hardthing, because that's where
you're going to build resilienceand continue to build your own
confidence and self-esteem.
The other thing that I reallyliked as well was mastering the
(41:26):
art of human connection.
So when people meet you, whoare you and why are you?
Secondly, so relationships arebuilt and maintained on trust.
So, as I said, jason, I'vetaken a heap of notes.
I look forward to continuefollowing along and learning
from you as well, mate, and Ihope our audience has got just
as much value.
Guys, all the show notes willbe below with all of Jason's
(41:48):
links to his TED Talk, his books, his Instagram page, so it's
easy access just to click it.
But, jason, thank you so muchfor joining us.
Speaker 2 (41:56):
Lockie, thank you so much.
I really enjoyed thisconversation, so thanks again.
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