Ep. 4 Cracking the Pet Care Communication Code

How often should you communicate with your clients? Should you send regular emails, texts, newsletters, or none of the above? Do you have an automated marketing system that warms up new prospects, and gets them excited about using your services? Most pet care facilities have awesome operational, staff training, and canine enrichment systems, but they lack a proven marketing process. In this week’s packed show, I’m talking to Digital Marketing Expert Josh Hightower about CRM’s (Customer Relationship Management Systems) and Dr. Jen the Vet pops in to talk about how pet care facilities can reassure worried clients about the mystery canine virus. What both these guests are really talking about is how powerful and effective it is when you send regular, consistent communication to your prospects and clients. A CRM system with email sequences and multiple follow-up steps can help automate your marketing and turn your website into a working funnel. And…if you send regular, entertaining emails to your clients that position you as their local canine expert, then they’ll be much more likely to believe what you say about the mystery illness than what they read in the National Enquirer! Tune in to learn about; Leaky Bucket Websites – Why your bright shiny website may not be working, and how to fix it! How to Build a Sales Machine – How a CRM (Customer Relationship Management) system can automate your client attraction process. Why Better Lead Capture = Bigger Profits – If you aren’t actively capturing emails and following up with leads then you are leaving a lot of money on the table How to Maximize Profits from Existing Clients – How adding a system for cross-selling services can explode your profits. The Facts Behind the Mystery Illness – Dr. Jen the Vet stops by with some brilliant advice about communicating and reassuring your pet care clients. Vaccination Advice for Boarding Clients – Jen lays out her vaccination recommendations to better protect your clients' dogs (and your business) Huge thanks to Josh Hightower and Jen the Vet for sharing their wisdom in this week's episode. Enjoying this podcast? Then please subscribe and leave us a review. Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024.  Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com Find out more about this week’s amazing guests below;  Find out more about Dr Jen the Vet by going to DrJenthevet Find out more about Josh Hightower and the pet industry’s first CRM sales engine by going to PetBizSuite Episode Time Stamps00.51 – Coming up in this week’s show… 02.16 – How Forever Stainless Steel provides maintenance free bathing systems03.11 – New Feature! Dog News06.53 – How to use scent news stories to help you sell more enrichment sessions08.50 – Dom’s marketing mission to help the pet industry12.39 – Is your pet business website a leaky bucket?17.06 – How to provide value for your clients on your website19.30 – The twin engines that drive your business growth24.04 – How to automate cross-sells in your pet business31.