On this episode of the Phoenix Prosperity Podcast, host Tim Fergestad sits down with Karen Roch, President and CEO of Credit Union West, to dive into her inspiring journey from part-time teller to top executive—and her mission to serve Arizona communities with heart and purpose.
Karen shares how growing up in a multicultural home shaped her emotional intelligence and leadership style, why she believes credit unions are crucial for financial education, and how Credit Union West is innovating to meet the modern needs of its members. From launching a 6% checking product to empowering underserved small businesses, Karen gives us a behind-the-scenes look at how her organization is building community wealth—not just financial profit.
Plus, hear how Karen balances leadership, service, and a full life at home, and why saying yes (and sometimes learning to say no) has defined her path to success.
What You’ll Learn:-
Why emotional intelligence trumps traditional management
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How Credit Union West is tackling cybersecurity and financial literacy
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The power of collaborative leadership in the credit union world
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Real steps to financial wellness everyone should know
------------------------------------------------ Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
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