Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire.
Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more.
Aaron also talks in detail about how Aiden's sales team is structured, working with SDRs and sales reps, and sales automation.
Jump ahead with the following chapter markers:
- (00:00) - Enterprise sales strategy with Aaron Mellman at Aiden Technologies
- (00:28) - Enterprise sales strategy
- (04:17) - Marketing with HubSpot
- (07:00) - Sales-marketing alignment
- (08:07) - Cold outreach
- (12:57) - Positioning
- (14:38) - Follow Aaron Mellman
- (15:26) - Outro
Find Aaron Mellman on LinkedIn: https://www.linkedin.com/in/aaronmellman/
Learn more about Aiden Technologies: https://www.meetaiden.com/
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