Jennifer Durishin is the new head of marketing at Prodigal. Well, new-ish. She got through her first 90 days as head of marketing, shares how she approached it, and what other SaaS marketers might want to keep in mind.
Jennifer specifically talks about a first 90-days framework that she got from Gartner, which she learned about through a community of go to market professionals called Pavilion and in another community by 6sense.
She shares more about what Prodigal is building, how her marketing team is structured, and her first steps in starting her new role.
Other topics include the role of marketing agencies, learning and development (L&D), sales enablement, customer onboarding, working cross-functionally, and measuring performance.
Use the markers below to jump ahead.
- (00:00) - Introduction
- (00:28) - About Prodigal
- (01:48) - Jennifer's First 90 Days
- (03:35) - Meet Jennifer's Team
- (05:33) - Hiring Agencies
- (06:56) - Marketing L&D
- (07:47) - Sales Enablement
- (08:57) - Customer Onboarding
- (09:52) - Working Cross-Functionally
- (11:12) - Measuring Performance
- (12:16) - Conclusion
- (14:23) - Following Jennifer Durishin
- (14:42) - Closing Credits
Follow Jennifer Durishin on LinkedIn: https://www.linkedin.com/in/jennifer-durishin/
Learn more about Prodigal: https://www.prodigaltech.com/
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