Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!)
She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that feel like they simply can't be done by anyone else.
Natalie shares drivers behind this, how it contrasts to working with freelancers through sites like Upwork and Fiverr, and speaks more broadly about the types of projects that tend to be successful.
To jump ahead, click the chapter markers in your podcast player:
- (00:00) - Pipeline Meeting Intro
- (00:28) - Fractional marketing services
- (02:20) - Why experience matters
- (03:32) - An example success story
- (06:01) - Avoiding putting off work
- (08:51) - Where to start
- (11:23) - Rethinking what needs to be done
- (13:15) - Follow Natalie B. Swan
- (13:22) - Pipline Meeting Outro
Find Natalie B. Swan on LinkedIn: https://www.linkedin.com/in/nataliebswan/
Learn more about her business: https://nataliebswan.com/
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