Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment.
Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.
Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.
Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/
Find Crystal online: https://www.crystalknows.com/
Skip ahead:
- (00:00) - Intro
- (00:28) - What is adaptive selling?
- (01:51) - Personality assessments
- (04:31) - Value for sales
- (05:28) - How Crystal works
- (09:10) - Uses outside of sales
- (10:04) - Applying to ABM
- (12:08) - Follow Brandon Kim
- (12:45) - Outro
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