Hey planners! I’m sure you know that you should have an email marketing strategy but you might be unsure of what you should be sending, how to go about creating a strategy, the list goes on. In this episode, we brought on the Head of Marketing at Flodesk, Sobrina Pies. Sobrina gives insight into why email marketing is an important tool for wedding planners, how you can use it for your wedding planning business along with tips for creating community through emails.
What’s in this episode:
How Sobrina ended up working at Flodesk
What Flodesk does for small business owners and creative entrepreneurs
Why email marketing is essential for businesses
How wedding planners can leverage email marketing
Why you should focus on email marketing just as much as social media
How engagement levels and reach differ in email marketing vs. social
Her 2 tips for creating a community through email marketing
How to create an email marketing strategy
Why you should pay attention to the aesthetics of your emails (and how they make it easy)
All about Flodesk University
For full show notes, resources, links and to download the transcript head to http://plannerlifeacademy.com/episodes-and-show-notes/episode-32
This episode of the Planner Life Podcast is brought to you by Your Legal BFF. One important part of your wedding planning business is having professionally drafted contracts that protect you and your business while helping clients feel secure about investing in you. Going to a lawyer can be intimidating and expensive, that’s why we’re proud partners of Your Legal BFF, your go-to legal bestie. They offer customizable contract templates specifically for the wedding industry. Head to yourlegalbff.com and use the code: Plannerlife to save 15% off your choice of select templates.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy: https://plannerlifeacademy.com/
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