Play the King Episode 10: In this episode we interview Van Murray, Vice President Service Delivery and Commerce Operations at AppSmart. Van shares his insights on the cloud revolution and the democratization of technology, service, and support! Learn how the AppSmart platform is being utilized as a fulcrum to empower over 6,000 + Technology Advisors.
About AppSmart:
Powering business success with smart technology
AppSmart is the #1 marketplace to find, buy and manage all business technology services including connectivity, wireless, software, infrastructure, energy, managed services, and devices. Thousands of organizations of all sizes and in all sectors, including retail, healthcare, hospitality, manufacturing, banking, education and more, trust AppSmart and their network of Technology Advisors to help them make smarter technology decisions. AppSmart sells services exclusively through our vast network of vendor-agnostic AppSmart Technology Advisors.
https://www.appsmart.com/
Podcast Sponsored by OMI "We Make CRM Work!"
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Play the King (00:00):
This podcast is sponsored by OMI the company
that makes CRM work! We'respeaking with Van Murray vice
president of service deliveryand commerce operations at
AppSmart.
Van Murray (00:12):
My name is Van Murray.
I'm vice president of commerceoperations and service delivery
here at AppSmart.
And I'm responsible for ourcommerce platform, our
marketplace, which services ourtechnology advisors, as well as
in customers and our ISV's andproviders.
I'm also responsible for ourSaaS and IaaS business, which,
is comprised primarily of ourproviders like Google, Microsoft
(00:36):
DocuSign, but hundreds ofothers, which we sell on our
marketplace platform.
Play the King (00:40):
So how did you get to where you are today?
How did it start?
And give me the main beats inthat story!
Van Murray (00:46):
AppSmart today is a compilation of many companies
that we have gone throughseveral M&A and a projects, but
also partnerships along the way.
But my background is in it.
I grew up in informationtechnology and also have been a
part of a number of startups andstarted several businesses.
And the short version is, about10 years ago, was in I T o
(01:08):
perations actually runninginformation technology for a
private equity firm, which wehave offices globally.
That was back in the days ofclient server technology.
I'll call it legacyconnectivity, internet services.
And we did, a lot of really,really big projects, sp ent a
lot of money and did things theright way in terms of security
and continuity and backup anddisaster recovery and all the
things that you really sh ould be doing.
(01:28):
But we launched vi rtualized networks and unified
communication services forvoice, and basically aggregated
the whole technology stack.
I looked back and really justsaw that to be not possible or
even sustainable for mostbusinesses.
And so it really thought therehad to be a better way, which
led to what is now AppSmart, acompany that really was focused
(01:50):
around moving your productivitysolutions.
So think email, calendar,mobile, moving that to the cloud
and getting it off of the legacyhardware, client server
solutions, and basicallyoperationalizing our teams.
So helping businesses eliminatetheir capital expenses on
hardware and managing, as wellas having a reliable, secure
(02:11):
solution.
And that was done on the backsof Microsoft and Google and was
essentially out taking down theexchange servers of the world,
which led to the need to addressthe rest of the stack.
So everything from connectivity,all the way through to devices,
including all the SaaS andinfrastructure and services that
you need in between.
So we built a platform todeliver that service and run the
(02:33):
business, essentially inventoryof who has what at any given
time and allowing customers tomanage their services and
procure from one place.
And that platform then led us toour home with AppDirect, which
is our organization is made upof one company, two brands,
AppDirect and AppSmart.
And we are together working todeliver our services from all
(02:54):
our providers and help give thecustomer the best experience for
all of their technology needs isprimarily all of your business
technology in one place, think amarketplace for all of the, all
of those technology products andservices has been sort of the
evolution of our sales channel.
Play the King (03:11):
So let's talk about how you guys work with
agent-based companies.
I understand there's a productcalled Smart Support tthat's
been pretty important for youguys!
Van Murray (03:19):
There has been, I'll say the evolution and the new
name of that product.
We have several products aroundour Smart Support offerings, but
they're really, if y ou thinkabout our customer, the
technology a dvisor, which is anindependent seller of
technology, o r we have overalmost 6,000 of these technology
a dvisors in the U S today, andthey have relationships with
(03:40):
their customers and have soldtechnology to them over the
years.
And these end customers rangefrom anywhere from small
businesses, all the way up tolarge enterprise.
So end customer consumer of, ofthe technology that we sell
through our technology a dvisoragent network could reach e
ssentially any size business andall of these solutions can be
quite complex.
Some are simpler than others, but generally they all require
(04:03):
some level of service andsupport in order to consume
them.
And that's what we're reallytrying to simplify and automate
as part of our platform.
And one of those components onthe service side is Smart
Support, which is our supportoffering.
It's an end to end offering forboth our, our technology
advisors, as well as our endcustomers that provides them
support.
They need tier one, tier two, upto tier three and escalations
(04:24):
even up to the provider or theprovider, if something's
critically broken.
And when we offer that as partof our, our service by, by
default, it's part of ourplatform, and you can then
upgrade to various levels,including our Smart Support
premium product, which is acomprehensive product that
allows you to essentially getall of your technology.
It support from one place.
(04:44):
This applies to any business whotypically the smaller mid-sized
businesses.
They don't have an itdepartment, so we can serve as
that and providing them that ithelp desk.
And then including enterpriseand larger companies who have
established it departments, wecan supplement them as well.
And so we have both in our, inour portfolio.
Play the King (05:02):
So it sounds like you guys have a pretty wide
range of size of companies.
You guys work with just, havedifferent needs.
What are some ways that you canmeasure the impact you're having
on the organizations you workwith?
Van Murray (05:15):
So I think in terms of the way we measure, I guess,
our success with our technologyadvisers and our customers it's,
I mean, fundamentally ouradvisors, our agents are they're
out selling.
And so we are measuring youractual sales metrics, but we, we
primarily talk in terms of GMVgross merchandise value.
And we were looking for top linerevenue sold our advisors,
(05:35):
measure their businesses in thatway, because they're earning a
commission on those sales, interms of our end customers, the
consumers of the technologysuccess, we measure in a lot of
ways, you have things aroundC-SAT and NPS, which we of
course measure.
And so that, that drives a lotof our success in terms of how
we operate our business.
But customers can also measuretheir success in a number of
(05:56):
ways, thinking about capitalversus operational expense for
technology.
It's the way that you accountfor those as a business can
really matter and not to mentionhow much cash you have to spend
as an expense on yourtechnology, but most
forward-thinking businesses,especially those that are
successful today.
And a lot of digitaltransformation are thinking in
terms of productivity gains,which are harder to measure,
(06:19):
but, you know, when, when youremployees and your teams can
effectively communicate, ittakes less time to do what's
normally an arduous task or takeeven days or weeks to complete.
And, but you can solve that witha, with a SaaS product
potentially, or an integratedset of SaaS solutions when
you're able to procure andmanage that all in one place, as
well as having integrations withthose products, those can
(06:42):
create, you know, big, big winswithin businesses.
Play the King (06:46):
And so just sort of jumping from there to how
your agents and the partnerchannel leaders that you guys
work with, what do they need tobe doing to, to really leverage
your services?
What are they, how can they bestincorporate what you guys offer
to impact their business?
Van Murray (07:04):
I'll put in a day, in the life of a technology
advisor, you're working with,you know, with your customers to
deliver the best solutions.
And that could be i n, in termsof cost savings or expense
management all the way throughto some of these productivity
gains and digital transformationservices.
And so these, theseconversations can be difficult.
We, we, you know, we believethat our a dvisors need a single
(07:25):
source for all of t heir, theirtechnology, they're going to be
able to sell, but giving themresources to also t hen sell is
important.
And so, you know, our platformis built around the a dvisor to
give them the, these tools.
These are tools like forexample, connectivity, service,
location tools.
So we call our service locator.
So the ability to easily findall of the options available for
(07:48):
a particular customer in termsof their connectivity needs
based on their location.
So providing tools like that, aswell as our smart marketer tool,
which allows our technology advisors to build automated
marketing campaigns, digitalmarketing campaigns, I'll have
content and collateral availableon h and.
All of these things are gainsfor, for their business, versus
(08:08):
having to, try to reach out tomany providers or have multiple
tool sets that are, that are notconnected and integrated to the
platform that they use.
And so I think that's k ind o fhow I think about the technology
a dviser.
Play the King (08:20):
It strikes me that one way to maybe describe
what you guys offer to yourclients is the ability to stay
on the cutting edge of thetechnology that can help them
with their businesses withoutinvesting, really deeply in any
individual of these, of thesesectors.
So I wonder if you could takethat sort of premise and talk
(08:40):
about what's next for theindustry as a whole for
AppSmart.
What do you see down the roadaround the corner?
Van Murray (08:47):
I've done a few talks over the years, and it's
hard tothink about even, five or10 years out, even though I
think you can see sort what'shappening.
I believe today, we're in themiddle of digital revolution, if
you will.
Everyone should be doing some,some form of digital
transformation.
At this point, they should beconsuming some type of cloud
service and some moderntechnology, services at this
(09:09):
point versus where we started.
When I started 10 years ago, itwas hard to find someone who was
running Google apps, which hasnow evolved from, you know, to G
suite, and now Google workspace,you know, these tools have
evolved and you expect to seethem now, in end customers.
So I think, u h, thinking aboutdigital transformation and then
really what we're trying to doat AppSmart, which is, we
(09:31):
service our, our technology,merchants, and these merchants
come in various forms and sizes,and they all focus on various
parts of the technology stack.
Our goal is to then servicethese merchants and ultimately
give them the ability to sell totheir customers.
And so democratizing what'savailable in the market is a big
part of what we're trying to doin the platform.
(09:52):
So the future of AppSmart wouldinclude, deeper integrations
where we're siloed solutionscould then could be integrated
into and talk to one another.
So we want to be able to offertools that allow easy
connections of data and betweenapplications.
So think, cloud to cloud search,as the most basic use case you
bought multiple cloud storagesolutions.
(10:13):
Well, how do y ou, know what'swhere, right within your
organization, how do you knowwho's talking to who you think
about t hen giving someone anexperience to see all of those
connections?
And so that's, that's a prettycomplex topic.
I could spend a lot of time onthat, but, I believe the future
where things are more connectedand integrated.
(10:33):
And then also thinking aboutsome of the more complex
solutions that are part of youreveryday life, but, you know,
just think password managementandhow do you know what password
goes to, what solution and howdo you know that your, your
organization is secure?
Those are all very, very complexproblems that businesses tackle
every day.
We want to democratize that andmake these standard sets of
(10:54):
tools that are all secure andusable and an easy way through
our platform available to allcustomers with upgrade paths, to
potential solutions that maydeepen that experience as well.
Right?
So, so those are a couple ofexamples where I think the
future is, and I think thegeneral market itself, there's
still a lot of opportunity forany sort of ISV to launch a new,
(11:18):
a new solution.
And there's a lot of legacysolutions available.
For example, software availablespecific to, you know, a plumber
, a plumbing company, or a realestate agency.
There's, there's a large numberof opportunities.
And I think the number of SaaSsolutions are going to
drastically increase over thecoming years.
And obviously that makes it evenmore difficult to know what's
(11:40):
available and what's the bestfit for your business.
So again, back to maybe thefuture of AppSmart, the idea
that, you have some easy way tomake a decision a nd give our
technology a dvisors t heability to be the best, the best
a dvisor they can be for theircustomers
Play the King (11:56):
Van, I wonder if I can get you to dig in just a
little bit more on what I mightcall the intersection between
the tech and the businessopportunity is you guys see it!
Van Murray (12:05):
You know, collectively we've raised around
$460 million dollars since ourinception, both those of our
primary organizations werefounded in 2009.
So roughly the last 10 years.
So it's, I won't say it's a,it's been a big bang.
It has been based on investmentsfor growth, and this is a growth
market.
(12:26):
And naturally, as you thinkabout industries, and again,
back to like the revolution thatwe're in the digital revolution,
but other industries that havedone this, even thinking back to
the industrial revolutionaggregating, what sort of a
different stack, if you will,you know, it doesn't make a lot
of sense to have, have thesethings distributed.
There needs to be an easy way ora way to simplify what's
(12:50):
inherently quite complex.
So that's why I think there's ahuge opportunity for, for where
we are today, but obviously alsoin the channel, a similar thing
is happening and to think about,you know, this distributed
network of technology agents andadvisers, there's a need there
to come together.
So that's the way I think aboutthe market.
Play the King (13:09):
Right?
So, you know, Van I'd love to,to sort of wind us down here,
give us a sense of some of your,your main partners.
I know OMI in their Salesforceand Microsoft CRM expertise are
pretty crucial for you guys.
Let's just take me through that.
Maybe tell people where theycan, can learn more about
AppSmart to get involved and getstarted with you guy!
Van Murray (13:32):
Obviously you can visit us www.appsmart.com and
depending on who you are andwhat you are interested in in
terms of meaning, if you're anagent or an advisor, looking to
sell or have solutions to sellto your customers, you can sign
up with us there.
You can also find an advisor, orif you're an end customer, we
only sell through the channel.
So we can help you find anadvisor to help.
(13:54):
If you're an end customer,that's looking to consume our
services or purchase productsfrom us.
We have our providersthemselves, which are ISV's or
product providers think of likea Google or Microsoft, but also
service provider, like OMI whodelivers services against the
products that we sell.
For example, Salesforce,Microsoft Dynamics 365 and
(14:15):
others, where, if you needimplementation services or
support services around thoseproducts, you can also sign up
with us as a product o r serviceprovider at AppSmart as well.
If you want to get into ourmarketplace!
This podcast is sponsored by OMI the company
that makes CRM work! We'respeaking with Van Murray vice
president of service deliveryand commerce operations at
AppSmart.
Van Murray (00:12):
My name is Van Murray.
I'm vice president of commerceoperations and service delivery
here at AppSmart.
And I'm responsible for ourcommerce platform, our
marketplace, which services ourtechnology advisors, as well as
in customers and our ISV's andproviders.
I'm also responsible for ourSaaS and IaaS business, which,
is comprised primarily of ourproviders like Google, Microsoft
(00:36):
DocuSign, but hundreds ofothers, which we sell on our
marketplace platform.
Play the King (00:40):
So how did you get to where you are today?
How did it start?
And give me the main beats inthat story!
Van Murray (00:46):
AppSmart today is a compilation of many companies
that we have gone throughseveral M&A and a projects, but
also partnerships along the way.
But my background is in it.
I grew up in informationtechnology and also have been a
part of a number of startups andstarted several businesses.
And the short version is, about10 years ago, was in I T o
(01:08):
perations actually runninginformation technology for a
private equity firm, which wehave offices globally.
That was back in the days ofclient server technology.
I'll call it legacyconnectivity, internet services.
And we did, a lot of really,really big projects, sp ent a
lot of money and did things theright way in terms of security
and continuity and backup anddisaster recovery and all the
things that you really sh ould be doing.
(01:28):
But we launched vi rtualized networks and unified
communication services forvoice, and basically aggregated
the whole technology stack.
I looked back and really justsaw that to be not possible or
even sustainable for mostbusinesses.
And so it really thought therehad to be a better way, which
led to what is now AppSmart, acompany that really was focused
(01:50):
around moving your productivitysolutions.
So think email, calendar,mobile, moving that to the cloud
and getting it off of the legacyhardware, client server
solutions, and basicallyoperationalizing our teams.
So helping businesses eliminatetheir capital expenses on
hardware and managing, as wellas having a reliable, secure
(02:11):
solution.
And that was done on the backsof Microsoft and Google and was
essentially out taking down theexchange servers of the world,
which led to the need to addressthe rest of the stack.
So everything from connectivity,all the way through to devices,
including all the SaaS andinfrastructure and services that
you need in between.
So we built a platform todeliver that service and run the
(02:33):
business, essentially inventoryof who has what at any given
time and allowing customers tomanage their services and
procure from one place.
And that platform then led us toour home with AppDirect, which
is our organization is made upof one company, two brands,
AppDirect and AppSmart.
And we are together working todeliver our services from all
(02:54):
our providers and help give thecustomer the best experience for
all of their technology needs isprimarily all of your business
technology in one place, think amarketplace for all of the, all
of those technology products andservices has been sort of the
evolution of our sales channel.
Play the King (03:11):
So let's talk about how you guys work with
agent-based companies.
I understand there's a productcalled Smart Support tthat's
been pretty important for youguys!
Van Murray (03:19):
There has been, I'll say the evolution and the new
name of that product.
We have several products aroundour Smart Support offerings, but
they're really, if y ou thinkabout our customer, the
technology a dvisor, which is anindependent seller of
technology, o r we have overalmost 6,000 of these technology
a dvisors in the U S today, andthey have relationships with
(03:40):
their customers and have soldtechnology to them over the
years.
And these end customers rangefrom anywhere from small
businesses, all the way up tolarge enterprise.
So end customer consumer of, ofthe technology that we sell
through our technology a dvisoragent network could reach e
ssentially any size business andall of these solutions can be
quite complex.
Some are simpler than others, but generally they all require
(04:03):
some level of service andsupport in order to consume
them.
And that's what we're reallytrying to simplify and automate
as part of our platform.
And one of those components onthe service side is Smart
Support, which is our supportoffering.
It's an end to end offering forboth our, our technology
advisors, as well as our endcustomers that provides them
support.
They need tier one, tier two, upto tier three and escalations
(04:24):
even up to the provider or theprovider, if something's
critically broken.
And when we offer that as partof our, our service by, by
default, it's part of ourplatform, and you can then
upgrade to various levels,including our Smart Support
premium product, which is acomprehensive product that
allows you to essentially getall of your technology.
It support from one place.
(04:44):
This applies to any business whotypically the smaller mid-sized
businesses.
They don't have an itdepartment, so we can serve as
that and providing them that ithelp desk.
And then including enterpriseand larger companies who have
established it departments, wecan supplement them as well.
And so we have both in our, inour portfolio.
Play the King (05:02):
So it sounds like you guys have a pretty wide
range of size of companies.
You guys work with just, havedifferent needs.
What are some ways that you canmeasure the impact you're having
on the organizations you workwith?
Van Murray (05:15):
So I think in terms of the way we measure, I guess,
our success with our technologyadvisers and our customers it's,
I mean, fundamentally ouradvisors, our agents are they're
out selling.
And so we are measuring youractual sales metrics, but we, we
primarily talk in terms of GMVgross merchandise value.
And we were looking for top linerevenue sold our advisors,
(05:35):
measure their businesses in thatway, because they're earning a
commission on those sales, interms of our end customers, the
consumers of the technologysuccess, we measure in a lot of
ways, you have things aroundC-SAT and NPS, which we of
course measure.
And so that, that drives a lotof our success in terms of how
we operate our business.
But customers can also measuretheir success in a number of
(05:56):
ways, thinking about capitalversus operational expense for
technology.
It's the way that you accountfor those as a business can
really matter and not to mentionhow much cash you have to spend
as an expense on yourtechnology, but most
forward-thinking businesses,especially those that are
successful today.
And a lot of digitaltransformation are thinking in
terms of productivity gains,which are harder to measure,
(06:19):
but, you know, when, when youremployees and your teams can
effectively communicate, ittakes less time to do what's
normally an arduous task or takeeven days or weeks to complete.
And, but you can solve that witha, with a SaaS product
potentially, or an integratedset of SaaS solutions when
you're able to procure andmanage that all in one place, as
well as having integrations withthose products, those can
(06:42):
create, you know, big, big winswithin businesses.
Play the King (06:46):
And so just sort of jumping from there to how
your agents and the partnerchannel leaders that you guys
work with, what do they need tobe doing to, to really leverage
your services?
What are they, how can they bestincorporate what you guys offer
to impact their business?
Van Murray (07:04):
I'll put in a day, in the life of a technology
advisor, you're working with,you know, with your customers to
deliver the best solutions.
And that could be i n, in termsof cost savings or expense
management all the way throughto some of these productivity
gains and digital transformationservices.
And so these, theseconversations can be difficult.
We, we, you know, we believethat our a dvisors need a single
(07:25):
source for all of t heir, theirtechnology, they're going to be
able to sell, but giving themresources to also t hen sell is
important.
And so, you know, our platformis built around the a dvisor to
give them the, these tools.
These are tools like forexample, connectivity, service,
location tools.
So we call our service locator.
So the ability to easily findall of the options available for
(07:48):
a particular customer in termsof their connectivity needs
based on their location.
So providing tools like that, aswell as our smart marketer tool,
which allows our technology advisors to build automated
marketing campaigns, digitalmarketing campaigns, I'll have
content and collateral availableon h and.
All of these things are gainsfor, for their business, versus
(08:08):
having to, try to reach out tomany providers or have multiple
tool sets that are, that are notconnected and integrated to the
platform that they use.
And so I think that's k ind o fhow I think about the technology
a dviser.
Play the King (08:20):
It strikes me that one way to maybe describe
what you guys offer to yourclients is the ability to stay
on the cutting edge of thetechnology that can help them
with their businesses withoutinvesting, really deeply in any
individual of these, of thesesectors.
So I wonder if you could takethat sort of premise and talk
(08:40):
about what's next for theindustry as a whole for
AppSmart.
What do you see down the roadaround the corner?
Van Murray (08:47):
I've done a few talks over the years, and it's
hard tothink about even, five or10 years out, even though I
think you can see sort what'shappening.
I believe today, we're in themiddle of digital revolution, if
you will.
Everyone should be doing some,some form of digital
transformation.
At this point, they should beconsuming some type of cloud
service and some moderntechnology, services at this
(09:09):
point versus where we started.
When I started 10 years ago, itwas hard to find someone who was
running Google apps, which hasnow evolved from, you know, to G
suite, and now Google workspace,you know, these tools have
evolved and you expect to seethem now, in end customers.
So I think, u h, thinking aboutdigital transformation and then
really what we're trying to doat AppSmart, which is, we
(09:31):
service our, our technology,merchants, and these merchants
come in various forms and sizes,and they all focus on various
parts of the technology stack.
Our goal is to then servicethese merchants and ultimately
give them the ability to sell totheir customers.
And so democratizing what'savailable in the market is a big
part of what we're trying to doin the platform.
(09:52):
So the future of AppSmart wouldinclude, deeper integrations
where we're siloed solutionscould then could be integrated
into and talk to one another.
So we want to be able to offertools that allow easy
connections of data and betweenapplications.
So think, cloud to cloud search,as the most basic use case you
bought multiple cloud storagesolutions.
(10:13):
Well, how do y ou, know what'swhere, right within your
organization, how do you knowwho's talking to who you think
about t hen giving someone anexperience to see all of those
connections?
And so that's, that's a prettycomplex topic.
I could spend a lot of time onthat, but, I believe the future
where things are more connectedand integrated.
(10:33):
And then also thinking aboutsome of the more complex
solutions that are part of youreveryday life, but, you know,
just think password managementandhow do you know what password
goes to, what solution and howdo you know that your, your
organization is secure?
Those are all very, very complexproblems that businesses tackle
every day.
We want to democratize that andmake these standard sets of
(10:54):
tools that are all secure andusable and an easy way through
our platform available to allcustomers with upgrade paths, to
potential solutions that maydeepen that experience as well.
Right?
So, so those are a couple ofexamples where I think the
future is, and I think thegeneral market itself, there's
still a lot of opportunity forany sort of ISV to launch a new,
(11:18):
a new solution.
And there's a lot of legacysolutions available.
For example, software availablespecific to, you know, a plumber
, a plumbing company, or a realestate agency.
There's, there's a large numberof opportunities.
And I think the number of SaaSsolutions are going to
drastically increase over thecoming years.
And obviously that makes it evenmore difficult to know what's
(11:40):
available and what's the bestfit for your business.
So again, back to maybe thefuture of AppSmart, the idea
that, you have some easy way tomake a decision a nd give our
technology a dvisors t heability to be the best, the best
a dvisor they can be for theircustomers
Play the King (11:56):
Van, I wonder if I can get you to dig in just a
little bit more on what I mightcall the intersection between
the tech and the businessopportunity is you guys see it!
Van Murray (12:05):
You know, collectively we've raised around
$460 million dollars since ourinception, both those of our
primary organizations werefounded in 2009.
So roughly the last 10 years.
So it's, I won't say it's a,it's been a big bang.
It has been based on investmentsfor growth, and this is a growth
market.
(12:26):
And naturally, as you thinkabout industries, and again,
back to like the revolution thatwe're in the digital revolution,
but other industries that havedone this, even thinking back to
the industrial revolutionaggregating, what sort of a
different stack, if you will,you know, it doesn't make a lot
of sense to have, have thesethings distributed.
There needs to be an easy way ora way to simplify what's
(12:50):
inherently quite complex.
So that's why I think there's ahuge opportunity for, for where
we are today, but obviously alsoin the channel, a similar thing
is happening and to think about,you know, this distributed
network of technology agents andadvisers, there's a need there
to come together.
So that's the way I think aboutthe market.
Play the King (13:09):
Right?
So, you know, Van I'd love to,to sort of wind us down here,
give us a sense of some of your,your main partners.
I know OMI in their Salesforceand Microsoft CRM expertise are
pretty crucial for you guys.
Let's just take me through that.
Maybe tell people where theycan, can learn more about
AppSmart to get involved and getstarted with you guy!
Van Murray (13:32):
Obviously you can visit us www.appsmart.com and
depending on who you are andwhat you are interested in in
terms of meaning, if you're anagent or an advisor, looking to
sell or have solutions to sellto your customers, you can sign
up with us there.
You can also find an advisor, orif you're an end customer, we
only sell through the channel.
So we can help you find anadvisor to help.
(13:54):
If you're an end customer,that's looking to consume our
services or purchase productsfrom us.
We have our providersthemselves, which are ISV's or
product providers think of likea Google or Microsoft, but also
service provider, like OMI whodelivers services against the
products that we sell.
For example, Salesforce,Microsoft Dynamics 365 and
(14:15):
others, where, if you needimplementation services or
support services around thoseproducts, you can also sign up
with us as a product o r serviceprovider at AppSmart as well.
If you want to get into ourmarketplace!
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