In the last episode, we mentioned mailerlite is a powerful email list and more affordable than some competitors. But what if you want a free solution?
For me, after using Mailerlite for a while, it dawned on my that I don't need all the marketing tools it provides. My newsletter is more for communicating with my audience. I started using Substack.
The exciting part of Substack is on a normal week, I might have 3-5 new signups, and Substack seems to do a great job of cross-promotion. Your newsletter is also on a web-based version of it. You can turn a chat for your newsletter.
The surprising thing was that I was playing with the premium tool. This enables you to sell access to premium posts in your newsletter. Without promoting it, I had someone sign up for a yearly account.
In terms of using Substack as a marketing tool, their terms of service, "Substack is not an email marketing platform. We don’t permit publications that are set up with the sole purpose of advertising an external product or service, distributing offers and promotions, or similar activity."
So I think the key phrase that could get you in trouble is the phrase "Sole purpose" of advertising.
It also has an app to read/listen to posts on your device. When I say listen, you can record and use substack as a free tool for a podcast. For me, I uploaded a version of my summarizing the newsletter topics for that episode.
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