A24 is the hottest commodity in film distribution -- they have the most talked about movies, incredible merch, and marketing dollars to spend. But do they have a cohesive brand? And whose stories become known as "A24 films" vs. just another movie? Anna and Jess explore the story of A24 through their films and their brand choices and discuss who fits into the "cool kid" narrative the industry has built up around them.
Note: This discussion went on way longer than planned, so this is part one of two. Look out for part two next!
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