In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products.
Erin and Leah dive deep into the world of art licensing, discussing what it is, how to get started, and how it can be a fantastic stream of revenue for artists and business owners. They share insights and tips on finding your niche, identifying potential licensing opportunities, and building relationships with companies interested in licensing your art.
Leah shares her journey as an artist, starting from her childhood love for arts and crafts to discovering her passion for surface pattern design. She talks about how she got started in licensing her designs, the role of print-on-demand sites like Spoonflower and Redbubble, and the importance of contracts and trust in the licensing process.
Throughout the conversation, Erin and Leah emphasize the importance of perseverance, dedication, and finding joy in the creative process. They encourage listeners to embrace the fun aspects of their artistic journey while also tackling the necessary tasks that may not be as exciting. Leah reminds us that success in art licensing takes time and effort, but the rewards can be significant.
Whether you're an artist looking to monetize your creations or a business owner seeking unique designs for your products, this episode will inspire you to explore the world of art licensing and discover the endless possibilities it offers. So grab a cup of coffee, sit back, and join Erin and Leah as they delve into the exciting realm of art licensing on the Product Powerhouse Podcast.
Links mentioned:
Sketch Design Repeat
Art Licensing with Mabel Tan Facebook group
Connect with Leah:
CoastL Studio website
Instagram
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
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