What was the name of that waitress that did such a great job the last time you went out to eat? Oh wait…. You don’t remember? It’s the same with your customers. In the home service world, good work gets you in the door—but staying in touch is what keeps you there. That’s where a company newsletter comes in and Cathy Minz joins me to share her expertise. A newsletter is not about flooding inboxes with offers—it’s about showing up consistently with helpful, relevant information. I once had a plumber do excellent work at my old office, but when I needed help again, I couldn’t remember his name. If he’d had a newsletter he could’ve turned that one-time job into having me as a customer for life. Cathy knows how to craft the perfect newsletter to build those lifetime customers for your business.
What You’ll Learn…
The easiest way to stay top of mind without spending thousands on ads
Why your customer list is a goldmine—and how most businesses are wasting it
How a company newsletter builds the trust that leads to repeat business
Why newsletters are perfect for slow seasons and forgotten follow-ups
How a company newsletter can increase your customer’s lifetime value
What makes a newsletter worth reading (hint: it’s not a sale)
🎧 Listen to all episodes at https://profitablehomeservices.com/
🤝 Connect with Cathy at https://elowynpress.com/
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.