Does proptech have a fixed definition or is it in a constant state of evolution? What makes Los Angeles a particularly challenging real estate market to have success in? How did a customer focused approach of relentlessly seeking opportunities for clients create success despite a limited track record in the luxury home market? Why is building relationships the cornerstone of success, whether as a real estate agent or as a tech entrepreneur? How do the sales cycles of luxury real estate differ from the typical house transaction and how does this mirror an enterprise sales process? What is the tech stack for a highly successful luxury real estate agent? Why don't brokerages focus more tech development and spending on lead generation? Has the proliferation of technology become overwhelming for the average real estate agent? What was missing in the CRM world for real estate agents that Rila helps solve? Which business scaling issue does Rila help solve for real estate agents?
Ben Bacal - CEO & founder of Rila and Revel Real Estate, joins Proptech Espresso to answer these questions and discuss how respectfully ignoring the advice of his successful real estate agent mother led him to conquer the LA luxury real estate market and sell some of the most expensive homes ever sold in the US.
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