Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.
Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.
This episode was recorded on May 29, 2020
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.