April 16, 2025 • 55 mins
In this episode of Real Estate Distilled, hosts Liz and Scott Hack revisit a standout presentation from their national conference: Brandon Duncan’s masterclass on writing effective prompts and using AI tools like ChatGPT to streamline and supercharge your real estate business.
Whether you're a total beginner or already dabbling with AI, Brandon breaks down how to get meaningful results from tools like ChatGPT by doing one simple thing—learning how to prompt with purpose. He dives into how to build your own AI persona—a game-changing approach that trains ChatGPT to sound like you and write with your voice, tone, and brand language. No more “boasting” bathrooms and robotic property descriptions!
Brandon also shares practical, real-world use cases from his own team in Raleigh, NC, including how AI helps:
- Write smarter property listings
- Handle lead qualification and follow-up
- Auto-respond to social DMs (the right way)
- Roleplay sales scenarios using real coaching scripts
- Replace repetitive admin tasks with AI agents
From low-code tools like Make.com and Zapier to powerful platforms like Retail and ElevenLabs, Brandon offers a behind-the-scenes look at what’s working now—and what’s coming next.
If you've ever felt overwhelmed by AI or unsure where to start, this episode will show you how to take the first step, build smarter systems, and stay ahead of the curve—without needing a computer science degree.
Tune in for a conversation that’s practical, energizing, and packed with tools and tactics you can implement today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Liz Hack (00:01):
Hey, everybody, and welcome back to Real Estate
Distilled the podcast. I'm yourhost, Liz Hack, and I'm with my
husband, Scott.
Scott Hack (00:08):
Hello, everybody.
Liz Hack (00:09):
And today's episode is we're gonna look back at one of
our presenters that came to theReal Estate Distilled National
Conference that we had back inMarch. And today, we're going to
listen to Brandon Duncan'spresentation. Scott, do you
remember the name of the podcastthe title of
Scott Hack (00:31):
Yeah. So Brandon's was about writing effective
prompts for LLMs or largelanguage models, specifically
like ChatGDP. So in, you know,two letters, it was about AI.
Liz Hack (00:44):
It was about AI.
Brandon Duncan (00:44):
Yeah.
Liz Hack (00:45):
And what was great about Brandon's presentation, I
think, is that even somebody newto using AI, like I feel like I
am, I still got something out ofit. I still learned something
like that first step or thatsecond step to using AI in my
everyday business.
Scott Hack (01:04):
Yeah. So writing effective prompts is basically
the the foundation of how tointeract with the inner the
interface. So how are you goingto what do you send into it into
the chat GTP to get theinformation out? So I know that
Brandon did a ton of research. Iknow he did a ton of case
(01:24):
studies and showed like howpeople were actually using it
and maybe specific examples howhe was using it in his business.
Liz Hack (01:31):
Yeah. He talks a lot about researching on YouTube
specifically. Okay. So it's areally interesting presentation.
I hope you all enjoy it.
Scott Hack (01:40):
Yep. So without further ado, let's go ahead and
get Brandon Duncan'spresentation queued up for you.
Welcome
Announcer (01:47):
to the Real Estate Distilled podcast. Get ready for
a smooth pour on insights onsales, marketing, lead
conversion, and technology. Allshaken, stirred, and perfectly
balanced to help you succeed inreal estate.
Brandon Duncan (02:12):
This is gonna be interactive, so pull out your
computers because every timeeveryone goes to a conference,
they always take away one thingthat they're gonna implement,
but we're gonna implement ittoday, right now. So if you got
your computer, pull it out,connect to the Internet, and
we're gonna go to chatgpt.com.I'll give you guys a few minutes
(02:33):
to do that. Get your computerready. You can use your phone
too if you don't have yourcomputer, so you can use your
phone as well.
That's the cool thing with thesesmall computers in our hands
now. And while you're doingthat, just a brief intro. I'm
Brandon Duncan from the Raleighmarket. I have been in real
estate now. This is yearthirteen for me.
(02:55):
I have a small team at Compassof two other agents. What else?
I like AI. I'm a nerd. So if youever hear me talking too fast,
just let me know because I willget carried away with some of
this stuff because I reallyenjoy it.
So if you ever see me talkingtoo fast, just kinda like just
do this right here so I can slowdown because I don't wanna talk
(03:18):
too fast and then you misssomething that is important that
you can implement into yourbusiness. So but we're gonna
have this class is gonna beinteractive to where I'm not
just gonna talk the entire timebecause I hate hearing myself
talk for thirty, forty minutesat a time. So be prepared to
answer a few questions though.So everyone has their computer,
they're logged in chat GPT,ready to go? Alright, cool.
(03:42):
So we're gonna talk about how toprompt when using AI. Prompting
is one of the things now with AIthat is going to be a big big,
in my opinion, like the bestthing that you can learn to
utilize AI. Because AI is verysmart, but it's also very dumb.
So with AI, it's trash in, youget trash out. It's just like
(04:05):
what is a computer.
A computer, if you don't programit the right way, the program is
not the right way, it's notgoing to function and do what
you're trying to do with it.Everyone's heard about AI. Who's
using AI right now in theirbusiness daily? Okay, we got a
lot. So give me one use casethat you're using AI for.
(04:28):
Marketing. Who else was raisingtheir hand? Videos? That's the
one that everyone uses it for isproperty descriptions because
all our homes boast thisbeautiful bathroom. Boast is
like the word that gives awaythat AI wrote it instantly if
(04:48):
you see boast in thedescription.
One more person. Who else wasusing? Yeah, that's good. That's
good. Yeah, yeah.
So these are all great uses ofAI. And so with AI, have
basically artificialintelligence. It's you see the
I'm not gonna go word for wordon the slide here. But the AI
(05:12):
has basically opened up a doorfor us to do things in record
times that we didn't have accessto three years ago. And so when
AI first released, it was likeone of the things like kinda to
me like a fad, but it hasbasically changed to the point
now that everything that you donow has some kinda AI factor to
it on the back end.
(05:33):
So it's kinda like one of thosethings I always tell everyone
that this is like the newinternet phase. If you're not
getting into AI right now, youwill be left behind. And using
your business right now is thebest way to save time and to
help build your business. And soyou have different ones. We'll
talk about ChatGPT today.
(05:53):
So ChatGPT was the very firstone. OpenAI was the very first
one that came out. Then now yougot Google's bar, Gemini, you
have ClawAI, you have Meta whichis Lama which is an open source
which is free. You have Grokfrom X. What else?
You have Mistral. There's overDeepSeek is the new one that
everyone's talking about too.There's over like three to 400
(06:14):
different large language models.And the large language model is
only the information that the AIknows about. So it's trained on
different scenarios, differentoutcomes.
That's what the LLM means.Whenever someone says LLM,
that's what they're talkingabout. So why should we embrace
(06:34):
AI? It means you're gonna stayahead in marketing, efficiency,
customer experience, and thething that people get with AI
that they think they're gonnareplace you, AI is not here to
replace you. It's here to helpyou maximize your job.
So anything that you're doing,AI is gonna basically help you
be more efficient at it, befaster. You know, if it took you
two hours to write out a properdescription, now you got it done
(06:56):
in fifteen minutes. So you savetime so that way you can do more
customer facing things. So whatwe're gonna do with the
computers now, the main thingthat you wanna do AI, a lot of
times people say that AI soundslike a robot. It sounds very
generic.
Like when you write the list ofdescriptions, it says it boasts
a beautiful balcony off thesun's off the side of the
(07:18):
bedroom. You know, this pristinewhat's the one that uses a lot?
Pristine bathroom that's a spalike beautiful like those are
the things they use. So what Idid and how I use AI is that I
went in and built a persona. Sothe persona gives you the AI
that makes it sound like me.
So when they get responses, ituses the slang that I use, it
(07:40):
uses different terms or likejust different scenarios. The AI
will actually respond just likeme. So what we're gonna do in
our with your computer rightnow, we're gonna go to the
computer and we're going toinput this prompt. Actually, is
this the prompt? Yeah, here itis.
So what you're gonna do isyou're gonna interview yourself.
So you're gonna interviewyourself with these 10
(08:02):
questions, you put this promptin, and when you give the
answers to this prompt, thesequestions, these questions will
basically build your persona sothat way that you, whenever you
ask a question to ChatGPT, itwill respond just like you, like
how you do. So I'll give youguys a few. I mean, I'll give it
(08:25):
to Scott if he wants to share itout. Yeah.
Well, I'll tell you this. Thisis a cool trick too. Take your
camera and just take ascreenshot of this in chat GPT
and it'll input the prompt intoyour actual, into the navigation
bar so you can actually utilizeit. You don't have to write it
(08:47):
down. You can just take apicture up and do it that way.
All right. So with these 10questions, it's basically like I
said, it's gonna be like apersonal interview. It's just
(09:09):
like if I was going on to a datewith someone or job interview,
they ask me these questionsabout myself. So when you answer
the questions at the very end,once you give the answer, you're
gonna tell ChatGPT to analyzeyour responses and build persona
so whenever you ask a questionabout x y z, whatever you wanna
put in there, that you respondusing this persona. Because with
ChatGPT, it saves the memory.
(09:30):
So that memory will keep in yourprofile and every time that you
want it to respond to yourpersona, you can. You also can
turn it off if you want to. Likesay for instance, if it's
something very basic that youdon't wanna respond like how you
normally respond, you canactually turn off the persona as
well too. I'm a give you guys afew seconds. Give me some of the
(09:52):
questions that you guys got fromthere.
Another question.
Audience 1 (10:04):
Anybody else? If you were to describe your ideal
place, then it would get public.Okay.
Brandon Duncan (10:12):
So let's get really personal with you. So it
does that. So in turn, like Isaid, whenever you ask a
question you build out, any kindof agent or anything that you
build in ChatGPT, it's gonnarespond based off of your
responses of what you gave it.And another cool way to use it
too if you don't wanna type, Ihate typing. So I absolutely
love it.
You can actually talk to it. Usethe voice to chat. It actually
(10:34):
will you can use the if you havethe paid account, you actually
can use the I think it's Iforgot the name of the guy. But
you can actually talk to it andit'll actually build this
persona the same way. So I didmine, I was out walking the dog
one day and I said, how how canI take this AI and make it sound
better?
Because what I did early on isthat I built out chat GPTs for
(10:56):
training, for role playing, formarketing, built out drip
campaigns. And the thing that Ikept getting is that it just
sounded the same, likeregurgitated, just like word
word salad or so. So it didn'tsound right. So I'm like, this
doesn't sound like me. So I waslike, how can I make this chat
GPT sound like me?
So when I send emails back topeople, it's a lot of times it's
(11:17):
not me. It's chat GPT that'sresponding to the emails, but it
sounds like me. So this is oneof the ways to definitely do
that. So I want you to do thatnow. So now all your responses,
once you finish that, all yourresponses should be 10 times
better coming out of chat GPT.
All right. Now who's been onlike these Facebook groups and
(11:38):
you see people share these, I'llsay three page long prompts. You
know, like put this in and it'llgive you this. One thing about
prompting is that you wannastart small. You do not wanna
put in a huge prompt becauseit's just like a computer.
And so if I give you 20 tasks atone time, you're gonna do the 20
(12:01):
tasks, are you gonna do themwell? You're gonna touch on it,
you're gonna hit here, you'regonna hit there, you're not
gonna do them well. So whenyou're doing the prompts, wanna
be specific but you wanna startsmall. So if I wanna do a
marketing plan, I'm gonna say,hey, give me thirty day
marketing plan for a real estateagent. I'm a start there.
It'll give me thirty days. Sonow I wanna break that down a
little bit more. I wanna say,okay, well in the thirty days I
(12:21):
wanna talk about how to get yourhome sold. I wanna talk about
effective ways to market yourhome. What does days on market
do to perception of your home.
So I'm breaking that down now sothat the AI can actually go in
and give me better results foreach one because it's not just a
big big broad prompt that yougive. Even though that the AI
(12:42):
can do it, you don't wanna dothose huge prompts. And you
wanna give examples. So anythingthat you put in there, if you
have an example of it, give anexample to that prompt, I mean
to that chat GPT. Because if ithas examples, it'll give you
better outcomes as well too.
You wanna define your tone. Soif you have a brand voice, but
now we all have our persona, Imean persona, so now you can
(13:04):
have it match your brand or youcan have it match your persona
for what you want to have comeout as far as the output from
chat GPT. And you wanna ask openended questions. With the open
ended questions, what it does,it lets chat gpt learn a little
more about what you need to giveyou a better outcome. If you're
asking, you know, just very likeyes and no questions, it'll give
(13:24):
you those answers but it willnot elaborate.
So you wanna give it toelaborate because what that does
for you, it actually opens upyour imagination to go deeper
and say, oh okay, well let's gothis route. Let's get better at
this to make your outcomes awhole lot better. Am moving too
fast? Good pace, good pace?Okay, perfect.
(13:45):
So examples of effective promptsto start out with. So I'm in
Raleigh, so what I did is likecreate a five step guide for
first time home buyers. So whenI went in with that guide, I
basically it gave me five steps.So let's say if step one is get
preapproved, I'm gonna say,okay, well, get preapproved.
Give me some details andexamples of what is the best
time to get preapproved, whoshould I talk to to get
(14:07):
preapproved, and when should Iget preapproved before I bounce.
So you're just breaking it down.And then I would take that and I
was like, okay, well, we haveall five steps. Let's take each
five step and let's take stepone and we're gonna take
everything that we got in thisprompt here and make it make it
more efficient as far as youwanna make it more efficient as
far as like, hey, let's let'sI'm sorry, lost my thought
(14:31):
there. Let's streamline it tomake it more efficient to where
you can understand this and itsounds like me and my persona.
The second one like this one,these are just examples so you
don't have to do you don't haveto go through.
But these are examples of theway you start your follow ups
and your prompts. So anotherthing that we work with, and I
(14:51):
work with a lot, is AI agents.So who's heard of AI agents? I
got one. What have you heardabout AI agents?
That's right. That's right. Andso this is actually my favorite
thing to talk about. So I'mgonna go a little bit more
deeper into this one. AI agentsis basically what he said.
It's just like the internet.It's basically me saying, hey, I
(15:13):
need you to email Scott this andthe AI will do it for you. So
with ChatGPT now, you can buildthese agents inside of ChatGPT.
So where you can build yourselfa personal assistant, you can
build someone who checksLinkedIn for you. You can build
one that actually responds totext messages.
You can build something thatmakes phone calls. You can do
(15:36):
all these with AI agents. And sowhat the AI agent does is it
learns from the responses thatit gets from real time users. So
when it gets those responses in,it builds like a database of
like a brain like, okay, well, Isent this email out and they
responded this way. So the nexttime if I get the same email, I
can respond the same way so it'sbuilding on top of each other.
And so what I use it for rightnow, I use it for lead
(15:58):
qualification. So if I get a newlead that comes in, it goes to
the AI, the AI is gonna actuallyqualify the lead so I'm not
doing this, it's saving me time.And then it's also gonna start
the follow ups if they don'trespond. So that's what we're
doing now. And then they workbeside you so it's not gonna
replace you with the AI agents.
The AI agents are therestrategically so that way you
(16:19):
can build your team and savemoney. Because who all has an
ISA department? Not to talk badabout ISAs, but who has an ISA
department? You do? How manyISAs you have?
One. So with this right herewith the AI, we had three ISAs.
So I have no ISAs now because wegot it in, we got it so
efficient to where it can makethe calls and the pickup rate
(16:42):
and the call rate was about theexact same but the AI can do 60
calls in one minute. There's noISA that can do that. It's not a
you have different software forit, but it's not just like a
particular one.
You can build them though. Sothere's different programs you
can build like make.com, Zapier,you can build AI agents in
(17:03):
there. There's another programcalled N8N that allows you to
build AI agents that you canbuild for follow-up, like I
said, personal assistant. N8N.N8N.
(17:24):
So it'll allow you to build justdifferent like I said, build
follow-up. You can build we'vebuilt like pricing tools. Like
you can go in and say, hey, youknow, if I'm going to this is
not this is not real estaterelated, but let's build a
pricing tool for a mobile cardetailer. So you can have the AI
(17:45):
come in and you give all thedetails of the mobile detailing
company and then it'll spit outa price. It'll spit out a date
to actually let you allow you tobook appointments and everything
too.
So AI agents is gonna be whatyou're gonna see a lot more of
now. And if you ever get onYouTube, if you ever go into
these programs, we all see theads on Facebook where you have,
you know, 50 people saying, hey,make AI calls, make AI text
(18:08):
because that's what companiesare going to now. And it's like
if you get onto it now and learnabout it, you can actually build
these out for yourself. Youdon't have to have a big company
do it. You can build them outfor yourself.
It's a little learning curve butyou actually can do it yourself.
So we build a custom software.Yeah. I'm not selling up here
(18:34):
today. But so we built thecustom one.
And learned it from YouTube. SoI'm a YouTube warrior. Like my
days when I'm not doinganything, I don't watch a lot of
TV, but I watch YouTube. So I'mon YouTube, learned how to do
it. And when you get into it,you basically learn like, how
can I take this small task andhave AI replace it for me?
(18:55):
So like right now, if I get ashowing, we all got the new
change in commissions where wecan't put commissions in the
MLS, we can't do that. So nowwhen I have a showing online,
everything is routed through AI.So if someone schedules a
showing for me, the AI catchesit, sends them an email with the
amount of buyer agentcompensation, sends them all the
disclosures and I never touchit. If they have questions about
(19:17):
it, they call the AI, the AIknows the information about the
property information, thecommission, it'll ask them if
they wanna send the propertydisclosures so that way that
took away 20 calls a day that Iwas getting about, hey, what's
your buyer agent commission? Areyou offering one?
Can I get the disclosures? Thosecalls are going now. So that's
when you gotta look at like,hey, can I take this task and
(19:38):
replace it with AI? So what'sone task that you hate doing
that we can talk about that wecan probably replace with AI?
Someone got a task they hatedoing real estate every day.
That one, yep, yeah. So inbuilding that one, it was very
easy. It was just basically asmallmake.com. You took AI and
say, you pull the informationfrom the email, extract it, and
(20:00):
then you send out an emailbecause the actual agent will
send from your email. So it wasa very easy one to build.
But like I said, it is somethingthat we built out and I actually
built it for a couple otheragents in our office as well
too. What's another tech?Make.com. And these are all low
code things. This is one thing Ilove like to talk about as well
(20:20):
too, is that make.com, nad, andzapier are all programs that you
can use that doesn't likerequire you to know how to code
because I don't know how tocode.
So I don't know anything aboutJavaScript and as far as like
the details of it, but I knowenough to get around those
programs and you can learn itfrom there too. What's one
(20:41):
another task that you might havethat you'd like love to replace?
You say what? Nurture online.Nurture leads online.
So you can set up differentnurture programs. I mean, Sierra
has a program now with AIfollow-up that you can use and
it's just basically taking inthe You prompt it and you're
(21:01):
taking in the response from thenew lead and then the AI is
smart enough to say, hey, let merespond with this to that lead.
And you can do that with Sierra.You can do it with a lot of
programs, Sierra Lofty, go highlevel, structurally. All those
things do the AI follow-up.
One other task. I saw you gohand over here. Yes. So you can
(21:26):
build it to do that as well too.You only can do it with your
business though, not personalbecause Facebook will lock your
account down.
So you only can do that with abusiness account. If you have
like the automatic reply onpersonal accounts, it will when
they catch you, they'll closeyour account on Facebook. So you
gotta make sure it's a businessaccount which you can set up AI
to do that using GoHighLevel.You can use Who else does it
(21:49):
really well? There's one othercompany I'm drawing a blank.
But GoHighLevel will allow youto do that as well where if
someone sends me a message onInstagram, the AI will jump in
and respond back. Mini chat,that's what it was looking at.
Mini chat does that too as well.One other thing. You can
(22:13):
actually take it.
So a easy way to do that is totake your contract and just take
a picture of it and upload it tochat GPT. And it'll tell you if
everything on that form isactually where it needs to be,
what's in that that form as faras like dates, times, like
anything, any kind of jargonthat you have, like legal
(22:33):
jargon, it'll give you abreakdown of actually if it's
written it's filled outcorrectly with ChatGPT. Alright.
So we're gonna keep going onhere too. Alright.
(22:56):
So this is more of some likeadvanced prompts. So everyone
does like they tell you to doSEO and blogging, stuff like
that. You can use the AI to godo your blog posts and basically
go in and take keywords and takethat keyword and say, hey, build
up a blog post on the keyword.Now with your persona, you'll
actually be writing those blogposts in your voice, in your
brand voice. So this is one waythat definitely makes it sound
(23:20):
sound more like you and not justa generic post that you get from
a lot of times the outputs fromfrom AI.
Create YouTube scripts,discussing. So you can do that.
Email drip campaigns. All thesethings have been can be done
literally in a few minutes whenyou're putting into the AI. And
(23:47):
we will get into more questionand answer after this though.
But best practices for AI, youwanna define your clear goals
for AI. So everything like Isaid is trash in, trash out. So
you wanna make sure thateverything you put in is
something that is gonna bedetailed. It's gonna be detailed
and it's basically what you'relooking for is your goals, make
sure they're defined clearly.You wanna train your AI.
(24:10):
So if there's things thatchange, if there's processes
that change, if there's a newyou know, anything that's new on
on your task, wanna make surethat AI is updated. You wanna
balance automation. This is onething that I get a lot of people
that do. They actually take AIand they try to use it for every
single thing. That is the worstthing that you can do because it
(24:31):
will you it will bite you in thebehind after over time if you do
actually use AI for everything.
So make sure you have some humantouch with it, tweak the
responses that you get, don'tautomatically just pull it out
from AI, tweak it and gothrough. Certain things I don't
care if it's like straight AIbecause I don't need to be in
it, but if it's like an email toa client and they share some
(24:52):
personal stuff, I might wannahave more of a personal touch to
it. But if it's something that'svery generic business as usual,
I'll let the AI handle it. Thenyou wanna monitor it. You can't
set AI and forget it.
That's one thing that will bebad for you. Can't set it and
forget it. You wanna make surethat you monitor it and if
there's anything that soundsfunny, you can go in and re
prompt it to make sure that it'sgoing the right way that it
(25:13):
needs to go. Alright. This iswhat I wanna do mainly
questions.
What questions do you guys havethat about AI that you that's
burning questions I would say.What you got
Audience 2 (25:26):
right here?
Brandon Duncan (25:27):
Once you build up the persona guy Mhmm. In my
No. You don't. It'llautomatically do it each time.
Now when you don't want it tosound like that, then you'll say
not in my persona.
It'll actually do it. It will itwill change it to a different
tone. Anybody else? You can, butyou want you don't wanna do too
(25:57):
much of that because the memory,they do have a limit on it
unless you got like the reallythe $200 month plan, you have
more space. But if you do a lotof video uploads, you can do it.
So what you can do with that isthat take your there's a program
that you can actually get andtake all your so like, I know
Karen does YouTube. She canactually take all of her YouTube
videos, download thetranscripts, and basically build
(26:20):
a persona just from thoseYouTube transcripts with AI. And
then it doesn't keep all of theinformation stored into into
ChatGPT so that way you havemore memory to do other things.
Like if you wanted to say, hey,I wanna have a brand voice, but
I also wanna have persona. Sonow you have two.
Like, okay, my brand voice islike, I want it to sound like
this duncanprimerealty.com, butthe other stuff I want to sound
(26:43):
like Brandon Brandon Duncan. Sothat's what you can do. Any
other questions? Yeah. You cando that.
So you can go in and basically,it's a little more detailed but
(27:03):
you can do that. And basicallyhave it into a PDF and it'll
pull basically like just usingthe webhook. You can pull
everything, put in PDF. You canactually put it into a Google
spreadsheet if you want to dothat as well too. But you can do
that.
Is Claude is chatty. It's verychatty. ChatGPT and it depends
(27:27):
what you use it for. So that's agood I love that question. Long
winded on the text message.
Where ChatGPT is gonna be verystraight, concise, and to the
point. Hello? Hello? Okay. Anyother questions?
Jonathan Mast. He's he's onthere. Look him up. Long white
(27:52):
beard. He's really good atprompting.
He has a Facebook group that'scalled prompting AI for
entrepreneurs. Get into thatgroup. Because they do more so I
do a lot more with chat GBT asfar as chat GBT claw, like the
language transactional stuff. Sohe gets into actually Sora, the
the all of the image midjourney. There's another one too
(28:15):
that's really popular now.
Starts with a f. They do more ofthat stuff. I don't I I'm aware
of that. I don't do a lot ofstuff with AI on that one
because that is a little moredetail, but they have the AI
pictures. They create the AIvideos and stuff, and he teaches
you how to do that.
So he's really, really a goodresource. Jonathan Mast, m a s
(28:35):
t. Yeah. Yes. It is AI forentrepreneurs.
Start using it for yourmarketing. As far as oh. Oh. No.
No.
I like it. Okay.
Liz Hack (28:56):
I asked sorry. I asked what my my question was, if you
don't have any AI in yourbusiness at all and you wanna
start, what are the first one ortwo steps that you would
suggest?
Brandon Duncan (29:08):
So the first thing I would do is build a
persona like we did in ChatGPTbecause she wants your AI to
sound like you, and then I willgo to use it for my marketing.
Build out my home buyer guide,home seller guide. Give me a
twelve month follow-up forInstagram that you can post on
Instagram with different posts.You know, anything that that can
take it off my hand where Idon't have to go out and buy or
(29:29):
hire a social media manager.Like, no one should have to hire
a social media manager nowunless you just want somebody to
post it for you.
But the actual build out thecontent, you can do that
yourself to build out thecontent. Another thing that you
can build is, you said itearlier, is basically build
something for role play. Like,you can actually have a role
playing agent. So what I didwith that is I actually went
(29:50):
through Tom Ferry, Mike Ferry.What's the guy?
The the he wrote the book, like,what the way with words or
something like that. Yes. So Itook I took all their PDFs, all
their scripts, put it into achat GPT, and built an agent to
actually to role play with. Soit uses all of their trainings
(30:13):
to role play with me. So if Isay, hey.
On this call, this is what wassaid. It'll actually take it,
analyze it, and say you shouldyou could have said it this way.
Like, try to say it this way. IfI wanted to do that to say,
okay. Got a text messagecampaign.
I wanna build out a text messagecampaign. It'll take all of
their trainings and build a textmessage campaign just from all
the information that they have.And this is all in AI. And this
(30:35):
literally took me an hour tobuild one day. Just sitting
there just find it was more itwas harder to find their scripts
and stuff and actually build it.
It would be. It would be. Sothat's a custom GPT. You can
build those if you have the paidplan. So if you have the paid
plan, you can build a customGPT.
Yeah. Yeah. I'll share it withyou guys too. So I already have
(30:59):
it built, but I'll share it withyou guys so you can use that.
You can do it, but check GPT.
The graphs are not that great.It's kinda very basic generic.
So that's what you wanna use,like, the the mid journeys, the
Canva, stuff like you could takeit. And so, basically, Canva has
(31:19):
a plug in now. But you can takethat information from the chart
to build out the actual like awritten text.
You could take that and say,hey. Look. Analyze this data
here and actually give me anemail that I can send for my
newsletter, for my clients, andit'll actually go in and pull
all the information that youwant out of it by telling me
exactly what you want on thatemail. Any other questions? Day
(31:45):
one.
I literally, when I saw theemail and it popped up, I
created the account. And thefirst thing I did was like, hey.
Create a drip campaign for afifty day follow-up, and it did
it. And then I did, like,workout plans that never used.
And so I did that workout plansand then recipes, and I was just
like, oh, this is, like, reallycool.
(32:06):
And so the other part is,mastering, like, the AI agent
side of the thing. That took alittle more time because you're
actually going in and you'rehaving to do something. So
that's the thing that is what alot of companies are hiring for.
If you they're replacing theirother employees with AI agent.
So and I'll give you an example.
I have a cousin that works at, Ithink, BCG or something like
(32:26):
that. So they're taking theirinformation and they're building
their own internal AI. So let'ssay if I hired 50 interns to do
research processing, I can usethe AI now and do the same
amount of work they did with oneAI than hiring 50 interns or
hiring some. So it basicallystreamlines a lot of things, or
they could take the interns andsay, hey. You guys can go do
(32:47):
this instead of doing theresearch that we don't need the
company to do anymore.
So you have to look at it from apoint like, okay. How can this
help my business? How can itstreamline my business? And just
doing those marketing thingswill help you streamline because
everybody sits here. We alwaystry to figure out, you know,
what can I say this month forsocial media?
Don't you can go in. You getwith perplexity, you can
actually go to perplexity andsay, hey. Give me the top 10
(33:09):
topics in real estate right now.And it'll give you the top 10
topics in real estate thismonth, and you can build a
entire social media campaign onthat for the next two weeks or
next month just because it'savailable there and you're not
doing it takes it'll take youtwenty minutes to do that. Yeah.
(33:29):
Yeah. So I'll show you. And youcan do all this. So there's
different programs. You gotVappy.
You got Synflow. You haveThoughtly. What's the other
company? We're using retail. Soretail is the one we're using.
And mhmm. So, basically, whatit's done for our team I won't
(34:02):
say the actual I don't have,like, the percentage of it, but
as far as, like, keeping leadsactive and engaged in the
system, it definitely has been achange. So for instance, last
year this time, I think our teamwas only working with, like,
maybe, like, four buyers at thistime last year. And this year,
my buyer's agents are booked toa point where they are turning
people down because the AI issending stuff. And it books the
(34:24):
appointments on their calendarautomatically, all this stuff.
So they're just making calls atthis point. No. No. And I
cheated on that because Iactually have a voice clone, and
this is my wife's voice. So itsounds like it sounds just like
(34:44):
her.
Hold on. I'll show you some too.But any other questions while
I'm pulling that up? Yes. Yes.
Yes. Yeah. So it's all ChatGPTat the end of the day. It's just
(35:13):
a different way of processingit. So to do a voice agent, not
to get super technical, is thatyou have the user gives it so
that you have a user and theagent.
The user asks or requests aquestion. The ChatGP takes the
information, processes itthrough a TTS system, text to
speech system. That text tospeech system then processes it
(35:33):
back to the to the system, andthen it talks. So that's how you
get the voice to come out of.You you have to set that up.
You have to make sure you'recompliant. Yeah. Yeah. Yeah. You
can set the parameters up.
Like, if you have say, hey. Ifthis person says do not call me,
the the agent will actually getoff the phone. It won't keep
going. It'll stop and say, hey.You know, have a nice day.
(35:56):
We won't call you. We'll removeyou from our list. And then it's
up to you to remove them fromthe list. Mhmm. Yeah.
Announcer (36:20):
I
Brandon Duncan (36:25):
see it basically if it gets to the point where
it's fast enough that you won'treally have call centers with
people in. You're gonna havejust AI agents because it's
scalable to where, like I wassaying earlier, if you build it
and, like, pay for thebandwidth, you can have it
making a thousand calls aminute. So you you it's talking
to a thousand if it's talking toa thousand people one time, it
(36:45):
can actually process and havethose conversations and keep
calls. So what I'm seeing now insome of the groups and stuff
that I'm in is that they'rebuilding call centers overseas
with AI agents. And so when theycall you and say, hey.
We can call your leads. They cancall your leads, but they have
it's the AI that's calling thoseleads on there. So it's a it's a
(37:06):
technology where I look at itfrom a standpoint of they're
gonna make it sound morerealistic. It's gonna get
faster. It's gonna get smarter.
So it's gonna get smarter to thepoint where it's gonna have
doing decisions for you.Because, like, right now,
ChatGPT released, I think, amonth ago where it actually the
operator, it actually can book aa flight for you by just telling
it on ChatGPT. It'll take overyour computer and book the
flight with everything. We haveone. I actually tested one out.
(37:30):
I actually went and ordered apiece with the the voice AI. So
the person did was like, is thisa bot? You know, after a while,
he called it. But the the bot itwent through the online, found
the piece of place, called thenumber, and ordered the piece
based off what I told it toorder. Retail is all built in.
(37:54):
So that's the TTS system. So if,like, I think Ryan Ward, he's
not in here. He was asking aboutbuilding it himself. I said,
yeah. You can build it yourself,but if you build it yourself,
you're gonna have to get the thevoice from Eleven Labs.
You have to find the TTS systemto have it. You have to go to
Twilio to set up your accountfor it to do AI calling, which
is SIP trunking. Then you haveto go and set up the system as
(38:16):
far as the bandwidth to makesure that to make sure that
you're compliant as far as whatcall is. So there's a lot of
steps to do it yourself.Instead, you can go to retail
and just it's already done foryou.
You're just basically pickingyour voice, putting the prompt
in, and then making sure thatthe agent makes the call. So
here is retail. Yeah. Hello.Here's the Hi, Brandon.
Audience 1 (38:40):
It's Ryan with Duncan Prime Realty. I saw you
were looking at homes on ourwebsite. Are you still
searching, or have you alreadyfound something you like?
Audience 2 (38:48):
I'm still searching right now.
Audience 1 (38:51):
Got it. What's got you thinking about a move?
Audience 2 (38:54):
I was just looking for a bigger house. You know, we
have a baby on the way, so weneed some more space.
Audience 1 (39:01):
That makes sense. Congratulations on the baby. Are
there specific neighborhoods orareas you're considering?
Audience 2 (39:08):
We're looking at the Apex area.
Audience 1 (39:12):
Great choice. What are the must have features
you're looking for in your nexthome?
Audience 2 (39:18):
We certainly need a bigger home with at least four
bedrooms, a downstairs office.New construction would be nice.
Audience 1 (39:30):
Got it. Four bedrooms, a downstairs office,
and possibly new construction.Do you have a budget range in
mind?
Brandon Duncan (39:36):
It'll go through the whole call. It'll through
this board. But that's thepremise of, like, how that
works. And these are outbound.Like, whenever Lee comes in, the
AI kicks in and calls if, youknow, there's no issues.
And AI will break. So that's thething too. It's all new
technology. So when you ask thequestion about where I see it in
three to five years, I see itget more efficient to where you
don't have the hiccups that youhave now because you have the
hiccups where systems go down asfar as the AI decided to do this
(40:00):
on its own. Because that'sthat's kinda what you're given
is is a brain of its ownsometimes.
So it may say something that youdon't want it to say. So I see
it getting smarter to whereevery single time you tell it to
do something, it follows thattask to a t and you don't have
those issues with it. Anotherthing with AI is just downtime
with the systems. The, you know,quad goes down, chat GPT goes
down sometimes, but you can't gointo the system and use it. So,
(40:23):
you know, those gonna be more Ithink they're gonna be more
efficient in the future.
But as far as, like, telling youexactly, if anyone tells you
that they know exactly what AIis gonna do, they you don't list
them because they don't know. Wedon't know. I use Gemini just a
little bit because it's likeincluded into our workspace now.
(40:45):
I haven't really jumped intoGemini a lot yet, but I am going
to because they released a lotof good stuff with Gemini. For
recruiting wise, you could justbuild out different different
marketing plans for recruiting.
You know? That's a goodquestion. But it's it's
something that you coulddefinitely get into. I haven't
did it yet, but it's definitelysomething you get into. Yeah.
(41:09):
You can do that. I wouldn't dothat though with real estate
agents because they pick up onit. I've had some and I've had
some call me before. So thereare companies out there that's
using AI for recruiting, and youcan tell because it comes up
very like, they're still usingmore of the generic stuff. So
but I wouldn't do it forrecruiting agents.
I would do the texting forrecruits, not the voice call
(41:30):
though. Because the no. That's adifferent one. You can do that's
different programs. CanStructurally does that for
recruiting.
Who else did you use? GHL willallow you to do that. You can go
go high level, so you can usethat too. Yeah. So with that, I
(42:26):
wouldn't use it in is to imitatemyself.
It's always an assistant. Sothat way they knew not to ask
that question. It's like, hey.This is Brandon's assistant
call. Like, that one said Ryan.
Ryan is my assistant. So it'snot me. So, yeah, that I
wouldn't do it as yourself. Theonly time I, like, allow it to
kinda act like me or mimic me ison emails and text messages
(42:46):
sometimes. But, like, when itcalls out, it's always an
assistant.
You said how many would peoplemess up with it? Mine won't do
(43:11):
that. So, like, when you try todo that, it'll end the call.
Mhmm. Some people do.
And you don't have peoplethat's, like, talking, like,
really bad to it. They'll trythey call it break the bot. So
what they'll do is they'll cometo your site and just ask random
(43:31):
questions, you know, just, like,you know, tell me who's the
first president of The UnitedStates. You know, write a story
about the war of eighteentwelve, stuff like that. And and
the way I have it set up is thatif they don't ask related
questions to it, it just endsthe conversation.
It's like, okay. Well, it lookslike you can't you're not
focused on real estate. I'm hereto help your real estate needs.
(43:52):
Give me a callback later at adifferent time and hangs up. So
and that saves money too becausethat costs minutes when you're
doing it.
This is all minutes. So ifthey're doing that, they're
gonna be using your money. Soyou don't want it to carry on
conversations like that. Ireally don't keep keep up with
(44:22):
it because it's just it replacedmy ISAs. And I was paying 2,000
a month in ISAs, and I don't paynowhere near Yeah.
It's a lot less than that. So Idon't even pay attention to the
cost, but it's just like itruns. It's just running in the
system now. So it's like thecost to me is negligible. So We
(44:49):
use it to help with ourcalendar.
So my my wife would go in andsay, okay. This is what we have.
Can you organize this in thebest? You know, can you organize
our our events this this can youorganize our events this month
to have the, like, the most maxefficiency? And it'll tell you,
like, okay.
Well, you should try torearrange this this day because
we to both take my wife and myschedule. Yeah. It'll do stuff
(45:11):
like that. So we use that. I useit at home for, like, anything
outside of real estate.
I put it in for, like, you know,just ask a question. Like, if I
get an email from a, this isfun, from like a family member,
I'll be like, hey. Respond tothis. You know, you'd be like, I
I just like, hey. I copy andpaste it in, say respond to this
email using this tone, and thenit'll just copy and paste it
(45:34):
back.
So, no. I have it to where it'sin a draft or I can just resend
it. So and and that's the thingtoo. You can control it to where
it sends out automatically orjust creates a draft and then
you send it later. So you can dothat too.
(45:54):
The agent takes over when we tryto get it booked on the
calendar. So, like, we get itbooked on the calendar, we call,
but we also call to with the AItoo. So it's not like you get
out of calling. It's just moreof a safety net to know that for
sure the lead was called. So thea our agents still gotta make
their calls.
They get their leads in roundrobin. You still should call,
you know, in always some hour ortwo hours a day of calls, you
know, and to get in our system,but the AI is calling in the
(46:17):
background. So it's not like,hey. We're just gonna tee up
everything for you. You don'thave to do anything, which will
be nice, but most agents willlove that, but we try to still
make them work.
You talking about, like, callingat the exact same time? Yeah.
(46:41):
Yeah. So, basically, whathappens with that is it comes in
as a transcript. You have arecording link or you have,
like, the written transcript ofwhat was said in the call, and
it sends it to into the notessection.
I saw a hand over here. Yep.Yeah. So you can do that. It it
(47:02):
will take it's a little more ofa build out to do so.
But what you can do is basicallythat's like a personal
assistant. And you can say,there's a company that this guy
had just he just demoed this.But it'll say, hey. Brandon text
me yesterday at two asking aboutthis. Can you go in and see our
last history of conversationsand what we talked about and
(47:22):
respond to his message?
And it'll actually go into theCRM, put the message in there,
and then respond to it via theCRM just when you talk into it
or type it into your chatwindow. So you can do that
because that's that's a more ofa it's a hard build out was a
more of a easier use case thatyou can do AI. Because it's just
at that point, it's just text inand text out, and it's just in
the webhook to to the the CRM.You can you can bill that. It's
(47:53):
just a matter of the FUB willallow you.
So the one I built in in GHL, itbasically takes the transcripts
and the conversations throughoutthe day. And let's say you wanna
move in six months, John wantsto move in three months. It'll
basically move those leads tothe different stages. Like, once
a day, it'll update by the AI inthe background just running to
(48:14):
update and move those to theright stages, I don't have to go
in and do it. So if the agentdoesn't do it in in GHL, it'll
automatically do that.
The only thing with that is thatthat uses a lot of the API calls
with g ChatGPT because it'slooking at a lot of leads, so it
could get expensive to do that alot. Any other questions? That
(48:43):
was retail, but that was with acloned voice. So you you can go
to 11 labs to do voice cloning,and you can clone your own
voice. So they have aprofessional one.
They have a one that is is it'scalled like a quick like a quick
and dirty one that they'll do.It's like you just put one
minute of audio and then justbuild you one really quickly. So
you can do the professional one,which that one it actually goes
(49:06):
in and finds the texture of yourvoice. They make you do thirty
minutes of high quality video. Imean, audio of you talking in,
like, basically, like asoundproof room.
If the audio is not good, theywon't process it. So and you can
actually have it sound exactlylike you. You'll basically just
(49:36):
have a Team Chat GPT account andthen just have it, you know,
connect to that because youcan't take it out of Chat GPT.
That's the thing. And they don'tallow you to put a wrapper over
the main ChatGPT, so you stillhave to use it.
So it'll just basically be,like, your ChatGPT account, and
then you just say, hey. Go hereand, you know, role play. Take
that scenario that you got, putit into the role play GPT until
(49:58):
it give the output of what ityou should say. Through yours.
So you can just have, like, alink that goes to it.
That makes sense. It'll be yourChatGPT account. Yeah. It'll
just be a link in your, like,Internet that'll open up to
(50:20):
ChatGPT. Yeah.
The channel on my website isthrough a company called
Assistable.ai. And so it'sbasically it's the company that
we use to work to build out thecustom stuff on it. So it comes
in and just basically it'scalled chat completions with
ChatGPT. And so whenever a userresponds, it sends the API call
(50:43):
to ChatGPT and it has a responseback. That one that one is good
and bad because people don'tlike the pop up sometime, but it
does work.
Like, you'll get people who willtalk to the AI but won't sign up
on your website. And so we'vegotten leads that way. Like,
this past month, we've gottenthree. One was, like, 925,000
(51:04):
buyer. We got a $600,000 buyer.
And then one guy, he's lookingin the future, but they did not
sign up on the website. Theyjust talked to the AI. And the
AI took their information andinput it into the CRM. Oh,
assistable AI. Assistable AI.
And it's going that is actuallyassistable is going through GHL.
So GHL is like the wrapper forassistable in that. So and you
(51:27):
can do this without so thatstuff is expensive. You can do
this in n eight n, and n eight nwill allow you to build this
agent, build a widget, and maybeone day we can do a webinar on
how to do that. Yeah.
Because a lot you can get into ayou can get into a very
expensive with softwares too todo certain stuff. But like with
n a n, you can actually build achat widget, put that chat
(51:49):
widget on your website, and itworks, and that is probably $20
to do so. Where if you go andsomebody else does it, it can
get really expensive. So it'sjust a matter of like, you know,
going out researching and seeingexactly what programs or what
you're trying to do too as well.If you just want something
basic, then that's perfect.
But if you want somethingadvanced where it's, you know,
taking information, reading, youknow, like the vision one where
(52:12):
it's actually reading documentsand stuff. Because you have
something that you can do likesolar. Like, you can take a
picture of your house. It'llgive you a solar quote for your
roof by just using the chat. Soit's just different things than
what you're trying to do.
If you're just looking forsomething that's very basic and
just wanna chat, then you can goto those softwares as well. Any
(52:32):
other questions? NC. Yep. Butback to our original prompting.
(52:54):
Yeah. Yeah. And another thingtoo, Thomas, with getting no AI,
get your information onlinebecause what AI is doing now is
that it'll pull people fromdifferent programs and actually
give you their recommendation.Like, even Karen. I just can't
I'm no Karen from YouTube.
(53:15):
But if you ask Chad GPT oncertain YouTube stuff, it gives
you her name. So think aboutthat. That's because she has a
really big following on YouTube.She's done a lot of YouTube
videos, and it's like it's like,hey. Give me a great real estate
agent that does YouTube who'spopular.
It'll pop up her name andcertain some other names and
stuff too because it's built onthat. So that's why you wanna
get your stuff on there online,get your presence up. Don't be
(53:37):
a, you know, closet agent asthey like to say, stuff like
that. So you wanna build yourpresence a lot too. Go ahead.
Yep. That's a good question. Ihave to come back on that. That
is something I I have seen thattoo where they do more. They're
pushing the AI stuff a lot morenow.
Yeah. But I would say keep doingwhat you're doing right now, but
(53:58):
I I don't have, like, an exactway to change that. But it will
pull up people who are popularin the space on the AI system.
Just like you gave all myinformation.
Liz Hack (54:07):
We got time for one more question, then we need to
wrap up things.
Brandon Duncan (54:09):
Last question.
Liz Hack (54:11):
I saw a I saw a hand up somewhere.
Brandon Duncan (54:15):
Yeah. So you can do, like there's a program out
there called nVideo where youcan actually take the blog and
put the text in there, and it'llcreate a video based off the
text you gave it. And it's yeah.NVideo nVideo I o.
Liz Hack (54:28):
Can we give Brandon a round of applause for this
afternoon's presentation? Ilearned a lot. I know I hope you
all did too. Thank you so much,Brandon.
Announcer (54:38):
That's a wrap for this episode of the Real Estate
Distilled podcast. VisitRealestatedistilled.com for more
tips, and jump into our Facebookgroup to keep the conversation
going. Here's to making everytransaction a smooth pour.
(54:58):
Cheers.
Hey, everybody, and welcome back to Real Estate
Distilled the podcast. I'm yourhost, Liz Hack, and I'm with my
husband, Scott.
Scott Hack (00:08):
Hello, everybody.
Liz Hack (00:09):
And today's episode is we're gonna look back at one of
our presenters that came to theReal Estate Distilled National
Conference that we had back inMarch. And today, we're going to
listen to Brandon Duncan'spresentation. Scott, do you
remember the name of the podcastthe title of
Scott Hack (00:31):
Yeah. So Brandon's was about writing effective
prompts for LLMs or largelanguage models, specifically
like ChatGDP. So in, you know,two letters, it was about AI.
Liz Hack (00:44):
It was about AI.
Brandon Duncan (00:44):
Yeah.
Liz Hack (00:45):
And what was great about Brandon's presentation, I
think, is that even somebody newto using AI, like I feel like I
am, I still got something out ofit. I still learned something
like that first step or thatsecond step to using AI in my
everyday business.
Scott Hack (01:04):
Yeah. So writing effective prompts is basically
the the foundation of how tointeract with the inner the
interface. So how are you goingto what do you send into it into
the chat GTP to get theinformation out? So I know that
Brandon did a ton of research. Iknow he did a ton of case
(01:24):
studies and showed like howpeople were actually using it
and maybe specific examples howhe was using it in his business.
Liz Hack (01:31):
Yeah. He talks a lot about researching on YouTube
specifically. Okay. So it's areally interesting presentation.
I hope you all enjoy it.
Scott Hack (01:40):
Yep. So without further ado, let's go ahead and
get Brandon Duncan'spresentation queued up for you.
Welcome
Announcer (01:47):
to the Real Estate Distilled podcast. Get ready for
a smooth pour on insights onsales, marketing, lead
conversion, and technology. Allshaken, stirred, and perfectly
balanced to help you succeed inreal estate.
Brandon Duncan (02:12):
This is gonna be interactive, so pull out your
computers because every timeeveryone goes to a conference,
they always take away one thingthat they're gonna implement,
but we're gonna implement ittoday, right now. So if you got
your computer, pull it out,connect to the Internet, and
we're gonna go to chatgpt.com.I'll give you guys a few minutes
(02:33):
to do that. Get your computerready. You can use your phone
too if you don't have yourcomputer, so you can use your
phone as well.
That's the cool thing with thesesmall computers in our hands
now. And while you're doingthat, just a brief intro. I'm
Brandon Duncan from the Raleighmarket. I have been in real
estate now. This is yearthirteen for me.
(02:55):
I have a small team at Compassof two other agents. What else?
I like AI. I'm a nerd. So if youever hear me talking too fast,
just let me know because I willget carried away with some of
this stuff because I reallyenjoy it.
So if you ever see me talkingtoo fast, just kinda like just
do this right here so I can slowdown because I don't wanna talk
(03:18):
too fast and then you misssomething that is important that
you can implement into yourbusiness. So but we're gonna
have this class is gonna beinteractive to where I'm not
just gonna talk the entire timebecause I hate hearing myself
talk for thirty, forty minutesat a time. So be prepared to
answer a few questions though.So everyone has their computer,
they're logged in chat GPT,ready to go? Alright, cool.
(03:42):
So we're gonna talk about how toprompt when using AI. Prompting
is one of the things now with AIthat is going to be a big big,
in my opinion, like the bestthing that you can learn to
utilize AI. Because AI is verysmart, but it's also very dumb.
So with AI, it's trash in, youget trash out. It's just like
(04:05):
what is a computer.
A computer, if you don't programit the right way, the program is
not the right way, it's notgoing to function and do what
you're trying to do with it.Everyone's heard about AI. Who's
using AI right now in theirbusiness daily? Okay, we got a
lot. So give me one use casethat you're using AI for.
(04:28):
Marketing. Who else was raisingtheir hand? Videos? That's the
one that everyone uses it for isproperty descriptions because
all our homes boast thisbeautiful bathroom. Boast is
like the word that gives awaythat AI wrote it instantly if
(04:48):
you see boast in thedescription.
One more person. Who else wasusing? Yeah, that's good. That's
good. Yeah, yeah.
So these are all great uses ofAI. And so with AI, have
basically artificialintelligence. It's you see the
I'm not gonna go word for wordon the slide here. But the AI
(05:12):
has basically opened up a doorfor us to do things in record
times that we didn't have accessto three years ago. And so when
AI first released, it was likeone of the things like kinda to
me like a fad, but it hasbasically changed to the point
now that everything that you donow has some kinda AI factor to
it on the back end.
(05:33):
So it's kinda like one of thosethings I always tell everyone
that this is like the newinternet phase. If you're not
getting into AI right now, youwill be left behind. And using
your business right now is thebest way to save time and to
help build your business. And soyou have different ones. We'll
talk about ChatGPT today.
(05:53):
So ChatGPT was the very firstone. OpenAI was the very first
one that came out. Then now yougot Google's bar, Gemini, you
have ClawAI, you have Meta whichis Lama which is an open source
which is free. You have Grokfrom X. What else?
You have Mistral. There's overDeepSeek is the new one that
everyone's talking about too.There's over like three to 400
(06:14):
different large language models.And the large language model is
only the information that the AIknows about. So it's trained on
different scenarios, differentoutcomes.
That's what the LLM means.Whenever someone says LLM,
that's what they're talkingabout. So why should we embrace
(06:34):
AI? It means you're gonna stayahead in marketing, efficiency,
customer experience, and thething that people get with AI
that they think they're gonnareplace you, AI is not here to
replace you. It's here to helpyou maximize your job.
So anything that you're doing,AI is gonna basically help you
be more efficient at it, befaster. You know, if it took you
two hours to write out a properdescription, now you got it done
(06:56):
in fifteen minutes. So you savetime so that way you can do more
customer facing things. So whatwe're gonna do with the
computers now, the main thingthat you wanna do AI, a lot of
times people say that AI soundslike a robot. It sounds very
generic.
Like when you write the list ofdescriptions, it says it boasts
a beautiful balcony off thesun's off the side of the
(07:18):
bedroom. You know, this pristinewhat's the one that uses a lot?
Pristine bathroom that's a spalike beautiful like those are
the things they use. So what Idid and how I use AI is that I
went in and built a persona. Sothe persona gives you the AI
that makes it sound like me.
So when they get responses, ituses the slang that I use, it
(07:40):
uses different terms or likejust different scenarios. The AI
will actually respond just likeme. So what we're gonna do in
our with your computer rightnow, we're gonna go to the
computer and we're going toinput this prompt. Actually, is
this the prompt? Yeah, here itis.
So what you're gonna do isyou're gonna interview yourself.
So you're gonna interviewyourself with these 10
(08:02):
questions, you put this promptin, and when you give the
answers to this prompt, thesequestions, these questions will
basically build your persona sothat way that you, whenever you
ask a question to ChatGPT, itwill respond just like you, like
how you do. So I'll give youguys a few. I mean, I'll give it
(08:25):
to Scott if he wants to share itout. Yeah.
Well, I'll tell you this. Thisis a cool trick too. Take your
camera and just take ascreenshot of this in chat GPT
and it'll input the prompt intoyour actual, into the navigation
bar so you can actually utilizeit. You don't have to write it
(08:47):
down. You can just take apicture up and do it that way.
All right. So with these 10questions, it's basically like I
said, it's gonna be like apersonal interview. It's just
(09:09):
like if I was going on to a datewith someone or job interview,
they ask me these questionsabout myself. So when you answer
the questions at the very end,once you give the answer, you're
gonna tell ChatGPT to analyzeyour responses and build persona
so whenever you ask a questionabout x y z, whatever you wanna
put in there, that you respondusing this persona. Because with
ChatGPT, it saves the memory.
(09:30):
So that memory will keep in yourprofile and every time that you
want it to respond to yourpersona, you can. You also can
turn it off if you want to. Likesay for instance, if it's
something very basic that youdon't wanna respond like how you
normally respond, you canactually turn off the persona as
well too. I'm a give you guys afew seconds. Give me some of the
(09:52):
questions that you guys got fromthere.
Another question.
Audience 1 (10:04):
Anybody else? If you were to describe your ideal
place, then it would get public.Okay.
Brandon Duncan (10:12):
So let's get really personal with you. So it
does that. So in turn, like Isaid, whenever you ask a
question you build out, any kindof agent or anything that you
build in ChatGPT, it's gonnarespond based off of your
responses of what you gave it.And another cool way to use it
too if you don't wanna type, Ihate typing. So I absolutely
love it.
You can actually talk to it. Usethe voice to chat. It actually
(10:34):
will you can use the if you havethe paid account, you actually
can use the I think it's Iforgot the name of the guy. But
you can actually talk to it andit'll actually build this
persona the same way. So I didmine, I was out walking the dog
one day and I said, how how canI take this AI and make it sound
better?
Because what I did early on isthat I built out chat GPTs for
(10:56):
training, for role playing, formarketing, built out drip
campaigns. And the thing that Ikept getting is that it just
sounded the same, likeregurgitated, just like word
word salad or so. So it didn'tsound right. So I'm like, this
doesn't sound like me. So I waslike, how can I make this chat
GPT sound like me?
So when I send emails back topeople, it's a lot of times it's
(11:17):
not me. It's chat GPT that'sresponding to the emails, but it
sounds like me. So this is oneof the ways to definitely do
that. So I want you to do thatnow. So now all your responses,
once you finish that, all yourresponses should be 10 times
better coming out of chat GPT.
All right. Now who's been onlike these Facebook groups and
(11:38):
you see people share these, I'llsay three page long prompts. You
know, like put this in and it'llgive you this. One thing about
prompting is that you wannastart small. You do not wanna
put in a huge prompt becauseit's just like a computer.
And so if I give you 20 tasks atone time, you're gonna do the 20
(12:01):
tasks, are you gonna do themwell? You're gonna touch on it,
you're gonna hit here, you'regonna hit there, you're not
gonna do them well. So whenyou're doing the prompts, wanna
be specific but you wanna startsmall. So if I wanna do a
marketing plan, I'm gonna say,hey, give me thirty day
marketing plan for a real estateagent. I'm a start there.
It'll give me thirty days. Sonow I wanna break that down a
little bit more. I wanna say,okay, well in the thirty days I
(12:21):
wanna talk about how to get yourhome sold. I wanna talk about
effective ways to market yourhome. What does days on market
do to perception of your home.
So I'm breaking that down now sothat the AI can actually go in
and give me better results foreach one because it's not just a
big big broad prompt that yougive. Even though that the AI
(12:42):
can do it, you don't wanna dothose huge prompts. And you
wanna give examples. So anythingthat you put in there, if you
have an example of it, give anexample to that prompt, I mean
to that chat GPT. Because if ithas examples, it'll give you
better outcomes as well too.
You wanna define your tone. Soif you have a brand voice, but
now we all have our persona, Imean persona, so now you can
(13:04):
have it match your brand or youcan have it match your persona
for what you want to have comeout as far as the output from
chat GPT. And you wanna ask openended questions. With the open
ended questions, what it does,it lets chat gpt learn a little
more about what you need to giveyou a better outcome. If you're
asking, you know, just very likeyes and no questions, it'll give
(13:24):
you those answers but it willnot elaborate.
So you wanna give it toelaborate because what that does
for you, it actually opens upyour imagination to go deeper
and say, oh okay, well let's gothis route. Let's get better at
this to make your outcomes awhole lot better. Am moving too
fast? Good pace, good pace?Okay, perfect.
(13:45):
So examples of effective promptsto start out with. So I'm in
Raleigh, so what I did is likecreate a five step guide for
first time home buyers. So whenI went in with that guide, I
basically it gave me five steps.So let's say if step one is get
preapproved, I'm gonna say,okay, well, get preapproved.
Give me some details andexamples of what is the best
time to get preapproved, whoshould I talk to to get
(14:07):
preapproved, and when should Iget preapproved before I bounce.
So you're just breaking it down.And then I would take that and I
was like, okay, well, we haveall five steps. Let's take each
five step and let's take stepone and we're gonna take
everything that we got in thisprompt here and make it make it
more efficient as far as youwanna make it more efficient as
far as like, hey, let's let'sI'm sorry, lost my thought
(14:31):
there. Let's streamline it tomake it more efficient to where
you can understand this and itsounds like me and my persona.
The second one like this one,these are just examples so you
don't have to do you don't haveto go through.
But these are examples of theway you start your follow ups
and your prompts. So anotherthing that we work with, and I
(14:51):
work with a lot, is AI agents.So who's heard of AI agents? I
got one. What have you heardabout AI agents?
That's right. That's right. Andso this is actually my favorite
thing to talk about. So I'mgonna go a little bit more
deeper into this one. AI agentsis basically what he said.
It's just like the internet.It's basically me saying, hey, I
(15:13):
need you to email Scott this andthe AI will do it for you. So
with ChatGPT now, you can buildthese agents inside of ChatGPT.
So where you can build yourselfa personal assistant, you can
build someone who checksLinkedIn for you. You can build
one that actually responds totext messages.
You can build something thatmakes phone calls. You can do
(15:36):
all these with AI agents. And sowhat the AI agent does is it
learns from the responses thatit gets from real time users. So
when it gets those responses in,it builds like a database of
like a brain like, okay, well, Isent this email out and they
responded this way. So the nexttime if I get the same email, I
can respond the same way so it'sbuilding on top of each other.
And so what I use it for rightnow, I use it for lead
(15:58):
qualification. So if I get a newlead that comes in, it goes to
the AI, the AI is gonna actuallyqualify the lead so I'm not
doing this, it's saving me time.And then it's also gonna start
the follow ups if they don'trespond. So that's what we're
doing now. And then they workbeside you so it's not gonna
replace you with the AI agents.
The AI agents are therestrategically so that way you
(16:19):
can build your team and savemoney. Because who all has an
ISA department? Not to talk badabout ISAs, but who has an ISA
department? You do? How manyISAs you have?
One. So with this right herewith the AI, we had three ISAs.
So I have no ISAs now because wegot it in, we got it so
efficient to where it can makethe calls and the pickup rate
(16:42):
and the call rate was about theexact same but the AI can do 60
calls in one minute. There's noISA that can do that. It's not a
you have different software forit, but it's not just like a
particular one.
You can build them though. Sothere's different programs you
can build like make.com, Zapier,you can build AI agents in
(17:03):
there. There's another programcalled N8N that allows you to
build AI agents that you canbuild for follow-up, like I
said, personal assistant. N8N.N8N.
(17:24):
So it'll allow you to build justdifferent like I said, build
follow-up. You can build we'vebuilt like pricing tools. Like
you can go in and say, hey, youknow, if I'm going to this is
not this is not real estaterelated, but let's build a
pricing tool for a mobile cardetailer. So you can have the AI
(17:45):
come in and you give all thedetails of the mobile detailing
company and then it'll spit outa price. It'll spit out a date
to actually let you allow you tobook appointments and everything
too.
So AI agents is gonna be whatyou're gonna see a lot more of
now. And if you ever get onYouTube, if you ever go into
these programs, we all see theads on Facebook where you have,
you know, 50 people saying, hey,make AI calls, make AI text
(18:08):
because that's what companiesare going to now. And it's like
if you get onto it now and learnabout it, you can actually build
these out for yourself. Youdon't have to have a big company
do it. You can build them outfor yourself.
It's a little learning curve butyou actually can do it yourself.
So we build a custom software.Yeah. I'm not selling up here
(18:34):
today. But so we built thecustom one.
And learned it from YouTube. SoI'm a YouTube warrior. Like my
days when I'm not doinganything, I don't watch a lot of
TV, but I watch YouTube. So I'mon YouTube, learned how to do
it. And when you get into it,you basically learn like, how
can I take this small task andhave AI replace it for me?
(18:55):
So like right now, if I get ashowing, we all got the new
change in commissions where wecan't put commissions in the
MLS, we can't do that. So nowwhen I have a showing online,
everything is routed through AI.So if someone schedules a
showing for me, the AI catchesit, sends them an email with the
amount of buyer agentcompensation, sends them all the
disclosures and I never touchit. If they have questions about
(19:17):
it, they call the AI, the AIknows the information about the
property information, thecommission, it'll ask them if
they wanna send the propertydisclosures so that way that
took away 20 calls a day that Iwas getting about, hey, what's
your buyer agent commission? Areyou offering one?
Can I get the disclosures? Thosecalls are going now. So that's
when you gotta look at like,hey, can I take this task and
(19:38):
replace it with AI? So what'sone task that you hate doing
that we can talk about that wecan probably replace with AI?
Someone got a task they hatedoing real estate every day.
That one, yep, yeah. So inbuilding that one, it was very
easy. It was just basically asmallmake.com. You took AI and
say, you pull the informationfrom the email, extract it, and
(20:00):
then you send out an emailbecause the actual agent will
send from your email. So it wasa very easy one to build.
But like I said, it is somethingthat we built out and I actually
built it for a couple otheragents in our office as well
too. What's another tech?Make.com. And these are all low
code things. This is one thing Ilove like to talk about as well
(20:20):
too, is that make.com, nad, andzapier are all programs that you
can use that doesn't likerequire you to know how to code
because I don't know how tocode.
So I don't know anything aboutJavaScript and as far as like
the details of it, but I knowenough to get around those
programs and you can learn itfrom there too. What's one
(20:41):
another task that you might havethat you'd like love to replace?
You say what? Nurture online.Nurture leads online.
So you can set up differentnurture programs. I mean, Sierra
has a program now with AIfollow-up that you can use and
it's just basically taking inthe You prompt it and you're
(21:01):
taking in the response from thenew lead and then the AI is
smart enough to say, hey, let merespond with this to that lead.
And you can do that with Sierra.You can do it with a lot of
programs, Sierra Lofty, go highlevel, structurally. All those
things do the AI follow-up.
One other task. I saw you gohand over here. Yes. So you can
(21:26):
build it to do that as well too.You only can do it with your
business though, not personalbecause Facebook will lock your
account down.
So you only can do that with abusiness account. If you have
like the automatic reply onpersonal accounts, it will when
they catch you, they'll closeyour account on Facebook. So you
gotta make sure it's a businessaccount which you can set up AI
to do that using GoHighLevel.You can use Who else does it
(21:49):
really well? There's one othercompany I'm drawing a blank.
But GoHighLevel will allow youto do that as well where if
someone sends me a message onInstagram, the AI will jump in
and respond back. Mini chat,that's what it was looking at.
Mini chat does that too as well.One other thing. You can
(22:13):
actually take it.
So a easy way to do that is totake your contract and just take
a picture of it and upload it tochat GPT. And it'll tell you if
everything on that form isactually where it needs to be,
what's in that that form as faras like dates, times, like
anything, any kind of jargonthat you have, like legal
(22:33):
jargon, it'll give you abreakdown of actually if it's
written it's filled outcorrectly with ChatGPT. Alright.
So we're gonna keep going onhere too. Alright.
(22:56):
So this is more of some likeadvanced prompts. So everyone
does like they tell you to doSEO and blogging, stuff like
that. You can use the AI to godo your blog posts and basically
go in and take keywords and takethat keyword and say, hey, build
up a blog post on the keyword.Now with your persona, you'll
actually be writing those blogposts in your voice, in your
brand voice. So this is one waythat definitely makes it sound
(23:20):
sound more like you and not justa generic post that you get from
a lot of times the outputs fromfrom AI.
Create YouTube scripts,discussing. So you can do that.
Email drip campaigns. All thesethings have been can be done
literally in a few minutes whenyou're putting into the AI. And
(23:47):
we will get into more questionand answer after this though.
But best practices for AI, youwanna define your clear goals
for AI. So everything like Isaid is trash in, trash out. So
you wanna make sure thateverything you put in is
something that is gonna bedetailed. It's gonna be detailed
and it's basically what you'relooking for is your goals, make
sure they're defined clearly.You wanna train your AI.
(24:10):
So if there's things thatchange, if there's processes
that change, if there's a newyou know, anything that's new on
on your task, wanna make surethat AI is updated. You wanna
balance automation. This is onething that I get a lot of people
that do. They actually take AIand they try to use it for every
single thing. That is the worstthing that you can do because it
(24:31):
will you it will bite you in thebehind after over time if you do
actually use AI for everything.
So make sure you have some humantouch with it, tweak the
responses that you get, don'tautomatically just pull it out
from AI, tweak it and gothrough. Certain things I don't
care if it's like straight AIbecause I don't need to be in
it, but if it's like an email toa client and they share some
(24:52):
personal stuff, I might wannahave more of a personal touch to
it. But if it's something that'svery generic business as usual,
I'll let the AI handle it. Thenyou wanna monitor it. You can't
set AI and forget it.
That's one thing that will bebad for you. Can't set it and
forget it. You wanna make surethat you monitor it and if
there's anything that soundsfunny, you can go in and re
prompt it to make sure that it'sgoing the right way that it
(25:13):
needs to go. Alright. This iswhat I wanna do mainly
questions.
What questions do you guys havethat about AI that you that's
burning questions I would say.What you got
Audience 2 (25:26):
right here?
Brandon Duncan (25:27):
Once you build up the persona guy Mhmm. In my
No. You don't. It'llautomatically do it each time.
Now when you don't want it tosound like that, then you'll say
not in my persona.
It'll actually do it. It will itwill change it to a different
tone. Anybody else? You can, butyou want you don't wanna do too
(25:57):
much of that because the memory,they do have a limit on it
unless you got like the reallythe $200 month plan, you have
more space. But if you do a lotof video uploads, you can do it.
So what you can do with that isthat take your there's a program
that you can actually get andtake all your so like, I know
Karen does YouTube. She canactually take all of her YouTube
videos, download thetranscripts, and basically build
(26:20):
a persona just from thoseYouTube transcripts with AI. And
then it doesn't keep all of theinformation stored into into
ChatGPT so that way you havemore memory to do other things.
Like if you wanted to say, hey,I wanna have a brand voice, but
I also wanna have persona. Sonow you have two.
Like, okay, my brand voice islike, I want it to sound like
this duncanprimerealty.com, butthe other stuff I want to sound
(26:43):
like Brandon Brandon Duncan. Sothat's what you can do. Any
other questions? Yeah. You cando that.
So you can go in and basically,it's a little more detailed but
(27:03):
you can do that. And basicallyhave it into a PDF and it'll
pull basically like just usingthe webhook. You can pull
everything, put in PDF. You canactually put it into a Google
spreadsheet if you want to dothat as well too. But you can do
that.
Is Claude is chatty. It's verychatty. ChatGPT and it depends
(27:27):
what you use it for. So that's agood I love that question. Long
winded on the text message.
Where ChatGPT is gonna be verystraight, concise, and to the
point. Hello? Hello? Okay. Anyother questions?
Jonathan Mast. He's he's onthere. Look him up. Long white
(27:52):
beard. He's really good atprompting.
He has a Facebook group that'scalled prompting AI for
entrepreneurs. Get into thatgroup. Because they do more so I
do a lot more with chat GBT asfar as chat GBT claw, like the
language transactional stuff. Sohe gets into actually Sora, the
the all of the image midjourney. There's another one too
(28:15):
that's really popular now.
Starts with a f. They do more ofthat stuff. I don't I I'm aware
of that. I don't do a lot ofstuff with AI on that one
because that is a little moredetail, but they have the AI
pictures. They create the AIvideos and stuff, and he teaches
you how to do that.
So he's really, really a goodresource. Jonathan Mast, m a s
(28:35):
t. Yeah. Yes. It is AI forentrepreneurs.
Start using it for yourmarketing. As far as oh. Oh. No.
No.
I like it. Okay.
Liz Hack (28:56):
I asked sorry. I asked what my my question was, if you
don't have any AI in yourbusiness at all and you wanna
start, what are the first one ortwo steps that you would
suggest?
Brandon Duncan (29:08):
So the first thing I would do is build a
persona like we did in ChatGPTbecause she wants your AI to
sound like you, and then I willgo to use it for my marketing.
Build out my home buyer guide,home seller guide. Give me a
twelve month follow-up forInstagram that you can post on
Instagram with different posts.You know, anything that that can
take it off my hand where Idon't have to go out and buy or
(29:29):
hire a social media manager.Like, no one should have to hire
a social media manager nowunless you just want somebody to
post it for you.
But the actual build out thecontent, you can do that
yourself to build out thecontent. Another thing that you
can build is, you said itearlier, is basically build
something for role play. Like,you can actually have a role
playing agent. So what I didwith that is I actually went
(29:50):
through Tom Ferry, Mike Ferry.What's the guy?
The the he wrote the book, like,what the way with words or
something like that. Yes. So Itook I took all their PDFs, all
their scripts, put it into achat GPT, and built an agent to
actually to role play with. Soit uses all of their trainings
(30:13):
to role play with me. So if Isay, hey.
On this call, this is what wassaid. It'll actually take it,
analyze it, and say you shouldyou could have said it this way.
Like, try to say it this way. IfI wanted to do that to say,
okay. Got a text messagecampaign.
I wanna build out a text messagecampaign. It'll take all of
their trainings and build a textmessage campaign just from all
the information that they have.And this is all in AI. And this
(30:35):
literally took me an hour tobuild one day. Just sitting
there just find it was more itwas harder to find their scripts
and stuff and actually build it.
It would be. It would be. Sothat's a custom GPT. You can
build those if you have the paidplan. So if you have the paid
plan, you can build a customGPT.
Yeah. Yeah. I'll share it withyou guys too. So I already have
(30:59):
it built, but I'll share it withyou guys so you can use that.
You can do it, but check GPT.
The graphs are not that great.It's kinda very basic generic.
So that's what you wanna use,like, the the mid journeys, the
Canva, stuff like you could takeit. And so, basically, Canva has
(31:19):
a plug in now. But you can takethat information from the chart
to build out the actual like awritten text.
You could take that and say,hey. Look. Analyze this data
here and actually give me anemail that I can send for my
newsletter, for my clients, andit'll actually go in and pull
all the information that youwant out of it by telling me
exactly what you want on thatemail. Any other questions? Day
(31:45):
one.
I literally, when I saw theemail and it popped up, I
created the account. And thefirst thing I did was like, hey.
Create a drip campaign for afifty day follow-up, and it did
it. And then I did, like,workout plans that never used.
And so I did that workout plansand then recipes, and I was just
like, oh, this is, like, reallycool.
(32:06):
And so the other part is,mastering, like, the AI agent
side of the thing. That took alittle more time because you're
actually going in and you'rehaving to do something. So
that's the thing that is what alot of companies are hiring for.
If you they're replacing theirother employees with AI agent.
So and I'll give you an example.
I have a cousin that works at, Ithink, BCG or something like
(32:26):
that. So they're taking theirinformation and they're building
their own internal AI. So let'ssay if I hired 50 interns to do
research processing, I can usethe AI now and do the same
amount of work they did with oneAI than hiring 50 interns or
hiring some. So it basicallystreamlines a lot of things, or
they could take the interns andsay, hey. You guys can go do
(32:47):
this instead of doing theresearch that we don't need the
company to do anymore.
So you have to look at it from apoint like, okay. How can this
help my business? How can itstreamline my business? And just
doing those marketing thingswill help you streamline because
everybody sits here. We alwaystry to figure out, you know,
what can I say this month forsocial media?
Don't you can go in. You getwith perplexity, you can
actually go to perplexity andsay, hey. Give me the top 10
(33:09):
topics in real estate right now.And it'll give you the top 10
topics in real estate thismonth, and you can build a
entire social media campaign onthat for the next two weeks or
next month just because it'savailable there and you're not
doing it takes it'll take youtwenty minutes to do that. Yeah.
(33:29):
Yeah. So I'll show you. And youcan do all this. So there's
different programs. You gotVappy.
You got Synflow. You haveThoughtly. What's the other
company? We're using retail. Soretail is the one we're using.
And mhmm. So, basically, whatit's done for our team I won't
(34:02):
say the actual I don't have,like, the percentage of it, but
as far as, like, keeping leadsactive and engaged in the
system, it definitely has been achange. So for instance, last
year this time, I think our teamwas only working with, like,
maybe, like, four buyers at thistime last year. And this year,
my buyer's agents are booked toa point where they are turning
people down because the AI issending stuff. And it books the
(34:24):
appointments on their calendarautomatically, all this stuff.
So they're just making calls atthis point. No. No. And I
cheated on that because Iactually have a voice clone, and
this is my wife's voice. So itsounds like it sounds just like
(34:44):
her.
Hold on. I'll show you some too.But any other questions while
I'm pulling that up? Yes. Yes.
Yes. Yeah. So it's all ChatGPTat the end of the day. It's just
(35:13):
a different way of processingit. So to do a voice agent, not
to get super technical, is thatyou have the user gives it so
that you have a user and theagent.
The user asks or requests aquestion. The ChatGP takes the
information, processes itthrough a TTS system, text to
speech system. That text tospeech system then processes it
(35:33):
back to the to the system, andthen it talks. So that's how you
get the voice to come out of.You you have to set that up.
You have to make sure you'recompliant. Yeah. Yeah. Yeah. You
can set the parameters up.
Like, if you have say, hey. Ifthis person says do not call me,
the the agent will actually getoff the phone. It won't keep
going. It'll stop and say, hey.You know, have a nice day.
(35:56):
We won't call you. We'll removeyou from our list. And then it's
up to you to remove them fromthe list. Mhmm. Yeah.
Announcer (36:20):
I
Brandon Duncan (36:25):
see it basically if it gets to the point where
it's fast enough that you won'treally have call centers with
people in. You're gonna havejust AI agents because it's
scalable to where, like I wassaying earlier, if you build it
and, like, pay for thebandwidth, you can have it
making a thousand calls aminute. So you you it's talking
to a thousand if it's talking toa thousand people one time, it
(36:45):
can actually process and havethose conversations and keep
calls. So what I'm seeing now insome of the groups and stuff
that I'm in is that they'rebuilding call centers overseas
with AI agents. And so when theycall you and say, hey.
We can call your leads. They cancall your leads, but they have
it's the AI that's calling thoseleads on there. So it's a it's a
(37:06):
technology where I look at itfrom a standpoint of they're
gonna make it sound morerealistic. It's gonna get
faster. It's gonna get smarter.
So it's gonna get smarter to thepoint where it's gonna have
doing decisions for you.Because, like, right now,
ChatGPT released, I think, amonth ago where it actually the
operator, it actually can book aa flight for you by just telling
it on ChatGPT. It'll take overyour computer and book the
flight with everything. We haveone. I actually tested one out.
(37:30):
I actually went and ordered apiece with the the voice AI. So
the person did was like, is thisa bot? You know, after a while,
he called it. But the the bot itwent through the online, found
the piece of place, called thenumber, and ordered the piece
based off what I told it toorder. Retail is all built in.
(37:54):
So that's the TTS system. So if,like, I think Ryan Ward, he's
not in here. He was asking aboutbuilding it himself. I said,
yeah. You can build it yourself,but if you build it yourself,
you're gonna have to get the thevoice from Eleven Labs.
You have to find the TTS systemto have it. You have to go to
Twilio to set up your accountfor it to do AI calling, which
is SIP trunking. Then you haveto go and set up the system as
(38:16):
far as the bandwidth to makesure that to make sure that
you're compliant as far as whatcall is. So there's a lot of
steps to do it yourself.Instead, you can go to retail
and just it's already done foryou.
You're just basically pickingyour voice, putting the prompt
in, and then making sure thatthe agent makes the call. So
here is retail. Yeah. Hello.Here's the Hi, Brandon.
Audience 1 (38:40):
It's Ryan with Duncan Prime Realty. I saw you
were looking at homes on ourwebsite. Are you still
searching, or have you alreadyfound something you like?
Audience 2 (38:48):
I'm still searching right now.
Audience 1 (38:51):
Got it. What's got you thinking about a move?
Audience 2 (38:54):
I was just looking for a bigger house. You know, we
have a baby on the way, so weneed some more space.
Audience 1 (39:01):
That makes sense. Congratulations on the baby. Are
there specific neighborhoods orareas you're considering?
Audience 2 (39:08):
We're looking at the Apex area.
Audience 1 (39:12):
Great choice. What are the must have features
you're looking for in your nexthome?
Audience 2 (39:18):
We certainly need a bigger home with at least four
bedrooms, a downstairs office.New construction would be nice.
Audience 1 (39:30):
Got it. Four bedrooms, a downstairs office,
and possibly new construction.Do you have a budget range in
mind?
Brandon Duncan (39:36):
It'll go through the whole call. It'll through
this board. But that's thepremise of, like, how that
works. And these are outbound.Like, whenever Lee comes in, the
AI kicks in and calls if, youknow, there's no issues.
And AI will break. So that's thething too. It's all new
technology. So when you ask thequestion about where I see it in
three to five years, I see itget more efficient to where you
don't have the hiccups that youhave now because you have the
hiccups where systems go down asfar as the AI decided to do this
(40:00):
on its own. Because that'sthat's kinda what you're given
is is a brain of its ownsometimes.
So it may say something that youdon't want it to say. So I see
it getting smarter to whereevery single time you tell it to
do something, it follows thattask to a t and you don't have
those issues with it. Anotherthing with AI is just downtime
with the systems. The, you know,quad goes down, chat GPT goes
down sometimes, but you can't gointo the system and use it. So,
(40:23):
you know, those gonna be more Ithink they're gonna be more
efficient in the future.
But as far as, like, telling youexactly, if anyone tells you
that they know exactly what AIis gonna do, they you don't list
them because they don't know. Wedon't know. I use Gemini just a
little bit because it's likeincluded into our workspace now.
(40:45):
I haven't really jumped intoGemini a lot yet, but I am going
to because they released a lotof good stuff with Gemini. For
recruiting wise, you could justbuild out different different
marketing plans for recruiting.
You know? That's a goodquestion. But it's it's
something that you coulddefinitely get into. I haven't
did it yet, but it's definitelysomething you get into. Yeah.
(41:09):
You can do that. I wouldn't dothat though with real estate
agents because they pick up onit. I've had some and I've had
some call me before. So thereare companies out there that's
using AI for recruiting, and youcan tell because it comes up
very like, they're still usingmore of the generic stuff. So
but I wouldn't do it forrecruiting agents.
I would do the texting forrecruits, not the voice call
(41:30):
though. Because the no. That's adifferent one. You can do that's
different programs. CanStructurally does that for
recruiting.
Who else did you use? GHL willallow you to do that. You can go
go high level, so you can usethat too. Yeah. So with that, I
(42:26):
wouldn't use it in is to imitatemyself.
It's always an assistant. Sothat way they knew not to ask
that question. It's like, hey.This is Brandon's assistant
call. Like, that one said Ryan.
Ryan is my assistant. So it'snot me. So, yeah, that I
wouldn't do it as yourself. Theonly time I, like, allow it to
kinda act like me or mimic me ison emails and text messages
(42:46):
sometimes. But, like, when itcalls out, it's always an
assistant.
You said how many would peoplemess up with it? Mine won't do
(43:11):
that. So, like, when you try todo that, it'll end the call.
Mhmm. Some people do.
And you don't have peoplethat's, like, talking, like,
really bad to it. They'll trythey call it break the bot. So
what they'll do is they'll cometo your site and just ask random
(43:31):
questions, you know, just, like,you know, tell me who's the
first president of The UnitedStates. You know, write a story
about the war of eighteentwelve, stuff like that. And and
the way I have it set up is thatif they don't ask related
questions to it, it just endsthe conversation.
It's like, okay. Well, it lookslike you can't you're not
focused on real estate. I'm hereto help your real estate needs.
(43:52):
Give me a callback later at adifferent time and hangs up. So
and that saves money too becausethat costs minutes when you're
doing it.
This is all minutes. So ifthey're doing that, they're
gonna be using your money. Soyou don't want it to carry on
conversations like that. Ireally don't keep keep up with
(44:22):
it because it's just it replacedmy ISAs. And I was paying 2,000
a month in ISAs, and I don't paynowhere near Yeah.
It's a lot less than that. So Idon't even pay attention to the
cost, but it's just like itruns. It's just running in the
system now. So it's like thecost to me is negligible. So We
(44:49):
use it to help with ourcalendar.
So my my wife would go in andsay, okay. This is what we have.
Can you organize this in thebest? You know, can you organize
our our events this this can youorganize our events this month
to have the, like, the most maxefficiency? And it'll tell you,
like, okay.
Well, you should try torearrange this this day because
we to both take my wife and myschedule. Yeah. It'll do stuff
(45:11):
like that. So we use that. I useit at home for, like, anything
outside of real estate.
I put it in for, like, you know,just ask a question. Like, if I
get an email from a, this isfun, from like a family member,
I'll be like, hey. Respond tothis. You know, you'd be like, I
I just like, hey. I copy andpaste it in, say respond to this
email using this tone, and thenit'll just copy and paste it
(45:34):
back.
So, no. I have it to where it'sin a draft or I can just resend
it. So and and that's the thingtoo. You can control it to where
it sends out automatically orjust creates a draft and then
you send it later. So you can dothat too.
(45:54):
The agent takes over when we tryto get it booked on the
calendar. So, like, we get itbooked on the calendar, we call,
but we also call to with the AItoo. So it's not like you get
out of calling. It's just moreof a safety net to know that for
sure the lead was called. So thea our agents still gotta make
their calls.
They get their leads in roundrobin. You still should call,
you know, in always some hour ortwo hours a day of calls, you
know, and to get in our system,but the AI is calling in the
(46:17):
background. So it's not like,hey. We're just gonna tee up
everything for you. You don'thave to do anything, which will
be nice, but most agents willlove that, but we try to still
make them work.
You talking about, like, callingat the exact same time? Yeah.
(46:41):
Yeah. So, basically, whathappens with that is it comes in
as a transcript. You have arecording link or you have,
like, the written transcript ofwhat was said in the call, and
it sends it to into the notessection.
I saw a hand over here. Yep.Yeah. So you can do that. It it
(47:02):
will take it's a little more ofa build out to do so.
But what you can do is basicallythat's like a personal
assistant. And you can say,there's a company that this guy
had just he just demoed this.But it'll say, hey. Brandon text
me yesterday at two asking aboutthis. Can you go in and see our
last history of conversationsand what we talked about and
(47:22):
respond to his message?
And it'll actually go into theCRM, put the message in there,
and then respond to it via theCRM just when you talk into it
or type it into your chatwindow. So you can do that
because that's that's a more ofa it's a hard build out was a
more of a easier use case thatyou can do AI. Because it's just
at that point, it's just text inand text out, and it's just in
the webhook to to the the CRM.You can you can bill that. It's
(47:53):
just a matter of the FUB willallow you.
So the one I built in in GHL, itbasically takes the transcripts
and the conversations throughoutthe day. And let's say you wanna
move in six months, John wantsto move in three months. It'll
basically move those leads tothe different stages. Like, once
a day, it'll update by the AI inthe background just running to
(48:14):
update and move those to theright stages, I don't have to go
in and do it. So if the agentdoesn't do it in in GHL, it'll
automatically do that.
The only thing with that is thatthat uses a lot of the API calls
with g ChatGPT because it'slooking at a lot of leads, so it
could get expensive to do that alot. Any other questions? That
(48:43):
was retail, but that was with acloned voice. So you you can go
to 11 labs to do voice cloning,and you can clone your own
voice. So they have aprofessional one.
They have a one that is is it'scalled like a quick like a quick
and dirty one that they'll do.It's like you just put one
minute of audio and then justbuild you one really quickly. So
you can do the professional one,which that one it actually goes
(49:06):
in and finds the texture of yourvoice. They make you do thirty
minutes of high quality video. Imean, audio of you talking in,
like, basically, like asoundproof room.
If the audio is not good, theywon't process it. So and you can
actually have it sound exactlylike you. You'll basically just
(49:36):
have a Team Chat GPT account andthen just have it, you know,
connect to that because youcan't take it out of Chat GPT.
That's the thing. And they don'tallow you to put a wrapper over
the main ChatGPT, so you stillhave to use it.
So it'll just basically be,like, your ChatGPT account, and
then you just say, hey. Go hereand, you know, role play. Take
that scenario that you got, putit into the role play GPT until
(49:58):
it give the output of what ityou should say. Through yours.
So you can just have, like, alink that goes to it.
That makes sense. It'll be yourChatGPT account. Yeah. It'll
just be a link in your, like,Internet that'll open up to
(50:20):
ChatGPT. Yeah.
The channel on my website isthrough a company called
Assistable.ai. And so it'sbasically it's the company that
we use to work to build out thecustom stuff on it. So it comes
in and just basically it'scalled chat completions with
ChatGPT. And so whenever a userresponds, it sends the API call
(50:43):
to ChatGPT and it has a responseback. That one that one is good
and bad because people don'tlike the pop up sometime, but it
does work.
Like, you'll get people who willtalk to the AI but won't sign up
on your website. And so we'vegotten leads that way. Like,
this past month, we've gottenthree. One was, like, 925,000
(51:04):
buyer. We got a $600,000 buyer.
And then one guy, he's lookingin the future, but they did not
sign up on the website. Theyjust talked to the AI. And the
AI took their information andinput it into the CRM. Oh,
assistable AI. Assistable AI.
And it's going that is actuallyassistable is going through GHL.
So GHL is like the wrapper forassistable in that. So and you
(51:27):
can do this without so thatstuff is expensive. You can do
this in n eight n, and n eight nwill allow you to build this
agent, build a widget, and maybeone day we can do a webinar on
how to do that. Yeah.
Because a lot you can get into ayou can get into a very
expensive with softwares too todo certain stuff. But like with
n a n, you can actually build achat widget, put that chat
(51:49):
widget on your website, and itworks, and that is probably $20
to do so. Where if you go andsomebody else does it, it can
get really expensive. So it'sjust a matter of like, you know,
going out researching and seeingexactly what programs or what
you're trying to do too as well.If you just want something
basic, then that's perfect.
But if you want somethingadvanced where it's, you know,
taking information, reading, youknow, like the vision one where
(52:12):
it's actually reading documentsand stuff. Because you have
something that you can do likesolar. Like, you can take a
picture of your house. It'llgive you a solar quote for your
roof by just using the chat. Soit's just different things than
what you're trying to do.
If you're just looking forsomething that's very basic and
just wanna chat, then you can goto those softwares as well. Any
(52:32):
other questions? NC. Yep. Butback to our original prompting.
(52:54):
Yeah. Yeah. And another thingtoo, Thomas, with getting no AI,
get your information onlinebecause what AI is doing now is
that it'll pull people fromdifferent programs and actually
give you their recommendation.Like, even Karen. I just can't
I'm no Karen from YouTube.
(53:15):
But if you ask Chad GPT oncertain YouTube stuff, it gives
you her name. So think aboutthat. That's because she has a
really big following on YouTube.She's done a lot of YouTube
videos, and it's like it's like,hey. Give me a great real estate
agent that does YouTube who'spopular.
It'll pop up her name andcertain some other names and
stuff too because it's built onthat. So that's why you wanna
get your stuff on there online,get your presence up. Don't be
(53:37):
a, you know, closet agent asthey like to say, stuff like
that. So you wanna build yourpresence a lot too. Go ahead.
Yep. That's a good question. Ihave to come back on that. That
is something I I have seen thattoo where they do more. They're
pushing the AI stuff a lot morenow.
Yeah. But I would say keep doingwhat you're doing right now, but
(53:58):
I I don't have, like, an exactway to change that. But it will
pull up people who are popularin the space on the AI system.
Just like you gave all myinformation.
Liz Hack (54:07):
We got time for one more question, then we need to
wrap up things.
Brandon Duncan (54:09):
Last question.
Liz Hack (54:11):
I saw a I saw a hand up somewhere.
Brandon Duncan (54:15):
Yeah. So you can do, like there's a program out
there called nVideo where youcan actually take the blog and
put the text in there, and it'llcreate a video based off the
text you gave it. And it's yeah.NVideo nVideo I o.
Liz Hack (54:28):
Can we give Brandon a round of applause for this
afternoon's presentation? Ilearned a lot. I know I hope you
all did too. Thank you so much,Brandon.
Announcer (54:38):
That's a wrap for this episode of the Real Estate
Distilled podcast. VisitRealestatedistilled.com for more
tips, and jump into our Facebookgroup to keep the conversation
going. Here's to making everytransaction a smooth pour.
(54:58):
Cheers.
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