Lindy Nowak is the Founder of Up in a Day™ – a new-to-market website service that is devoted to helping small business owners, entrepreneurs, and independent operators get their website up quickly, within budget, and with minimal effort from them.
In this episode, you’ll learn about Lindy’s journey from her corporate career as a creative director in New York, working with big-name brands like L’oreal to starting a traditional marketing agency and transitioning to the productized website design agency she runs today at Up In A Day.
Lindy describes the aha moment that sparked the idea for launching a productized service around website design, the purpose, and importance of having a website for your business, and why it’s better to have a professional create your business website.
Lindy reveals the embarrassing mistake she made with her business website, how she used her network to build her agency team, how she developed her own training and onboarding method for her designers, and how she structured her processes and delivery to balance managing her team with providing clients with a quality service.
Lindy shares how she combats scope creep and filters out clients who aren’t a good fit for her agency, the trend she sees website design moving toward in the future, and what it was like for her to jump from her corporate career to entrepreneurship.
Finally, Lindy tells us how being her mother’s caretaker ignited her desire to become a business owner, how she’s building her business to support her eventual exit, and what you can do if you feel lonely as an online business owner.
Skip to Topic:
1:54 - Shifting to a productized service
14:04 - Recruiting talent for your agency
19:12 - Structuring your process and deliverable to balance time, team, and quality
23:08 - Combatting scope creep and weeding out clients who are not a good fit for your business
26:58 - What Lindy says is the future of websites
29:13 - Making the jump from corporate work to entrepreneur
34:10 - Setting yourself up for success when launching a new business
35:12 - Building a business to sell it and exit
39:06 - How to combat loneliness as an online business owner
Find Lindy at:
Website: https://upinaday.co/
Instagram: https://www.instagram.com/upinaday/
LinkedIn: https://www.linkedin.com/in/lindy1/
Visit Stephanie at: https://stephaniehayes.biz/
Follow me on Instagram | Facebook | LinkedIn | Twitter
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