In this episode of Reboot IT, host Dave Coriale meets up with friends and fellow podcasters KiKi L’Italien, Dave Will (PropFuel), and Joanna Pineda (Matrix International) for a lively roundtable recorded live at ASAE Annual 2025 in Los Angeles. The group dives into the intersection of technology, culture, and brand in associations, exploring how tools like AI and VR can either enhance or hinder human connection. From frustrating banking apps to virtual mini-golf team building, they share candid stories, laughs, and lessons on how to implement tech that truly serves people.
Themes and Topics:
Tech That Builds, or Breaks, Trust
- Poorly implemented tech can damage brand perception and member confidence.
- Frustrating digital experiences (like banking apps or chatbots) drive people offline.
- Associations must prioritize usability and member experience from the start.
AI, Anxiety, and Adoption
- AI can amplify human connection, but only when introduced with clarity and care.
- Staff need reassurance and transparency about how AI will impact their roles.
- Leaders must model curiosity and create space for experimentation.
Play, Curiosity, and Culture
- Weekly AI showcases and VR mini-golf are helping teams stay creative and connected.
- Playful, low-stakes experimentation builds confidence and sparks innovation.
- Culture thrives when leaders encourage curiosity and celebrate learning.
Usability Testing: The Missing Link
- Many associations skip or underinvest in user testing, leading to failed rollouts.
- Even minimal testing can reveal major usability issues before launch.
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