Takeaways
- Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.
- Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.
- Snapchat has launched sponsored AR filters as a new ad option.
- The rise of deepfakes poses risks to creator and brand safety.
- Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.
Chapters
00:00 Introduction and Discussion of Recent Events
07:45 Google Losing Ground to Instagram and TikTok in Local Search
15:39 Amazon Partners with Mr. Beast for Reality Competition Series
23:13 Deepfakes and Brand Safety
28:20 Women's Final Four and Championship Games Sell Out Ad Inventory
31:20 Promotion of MacFox Bikes
33:17 Conclusion and Closing Remarks
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