A Healthier, Happier Planet - In this episode of ‘Run The Business,’ Ant talks to the CEO of the global phenomenon that is parkrun; a free, weekly, timed 5k event that takes place in 22 countries around the world, including the USA, Australia and Japan.
Russ Jefferys took up the role as CEO a year ago and had worked in the charity’s communications team for seven years previously. His responsibilities include (but are not limited to); global strategy, culture, marketing & communications, raising revenue through commercial partnerships and growing the parkrun footprint to reach more people, particularly those who have the most to gain from community events.
This episode explores Russ’ love of running alongside running a charity that encompasses running. He also lets us behind the scenes to tell us about the future of parkrun and whether or not it can always be free for everyone.
All the links:
Anthony Gay Twitter - https://twitter.com/anthonygay
Anthony Gay LinkedIn - https://www.linkedin.com/in/gayanthony/
LinkedIn - https://www.linkedin.com/in/russjefferys/
Twitter - https://twitter.com/russjefferys
parkrun - https://www.parkrun.com/
Reel2Media Twitter-https://twitter.com/Reel2M
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