042 Alexis Scott - Making a Marketing Mastermind

If you're good at your job, but it isn't fulfilling . . . if your gifts and talents are ready to break out, this latest episode of SaaS Fuel™ is for YOU! Today our guest Alexis Scott delivers insider marketing info and key advice. Alexis Scott is the Senior Manager of Growth Marketing at WorkSpan. She discusses her career transition from sales to marketing and gives expert tips on differentiating yourself in the marketplace. 

Key Takeaways

[0:00 - 1:22] Introductions 

[1:22 - 11:00] Synchronizing Sales and Marketing

[11:26 - 25:44] Starting New Chapters

[26:50 - 34:13] Selling Styles, Customer Service, and the Key To Conversion

[34: 24 - 44:20] Approaching Collaboration Across Teams 

[44:20 - 45:18] Wrapping Up

Tweetable Quotes

38:28 “You gotta be your first salesperson, and once you determine, “Okay, people actually wanna buy this,” great. Then you build out your sales team.”

38: 50 “Sometimes, you gotta slow down to speed up.”

39: 28 “Really think hard about your compensation model before you bring on your sales team. The fastest way to piss people off and lose a sales team is to move the goalpost.”

Guest Resources

https://www.linkedin.com/in/alexisjscott/

Episode Sponsor

This week’s episode is sponsored by Founderpath. If you want to scale up, you need capital to do it! You could raise and give up big chunks of equity for a few bucks OR you could do what the smartest founders do and that begins with Founderpath. Get non-dilutive capital in 24 hours with no personal guarantee, no crazy fees, and super generous payback times. It is a game-changer! It is exactly what SaaS founders need and the process is super easy. We’ve negotiated some special perks as a SaaS Fuel listener. Visit our site at saasfuel.com - a special link is on the page or in the main menu up top under Resources that says “Get SaaS Funding”. Get the funding you need, and keep your equity with Founderpath.

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