All Episodes

September 14, 2021 40 mins

HIGHLIGHTS

[3:06] Being a business owner with a sales background

[6:59] Getting people onboard in your company - what you can do as CEO

[10:50] Building the sales organization in your company

[20:41] Supporting sales and the CEO's growing role

[25:51] Making your customer feel important, secure and happy

[31:00] Hiring outside help to communicate more freely in the office


 

QUOTES

[6:30]  “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”

[7:00]  "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"

[12:56]  "You do need to have experience with hiring sales people and it's definitely a skill"

[20:43]  "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"  

[24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business"


 

Connect with Steve Benson in the link below:

Website: https://www.badgermapping.com/

LinkedIn: https://www.linkedin.com/in/stevenbenson/


 

You can learn more about and connect with Alice Heiman in the links below.

Website: https://AliceHeiman.com

LinkedIn: https://www.linkedin.com/in/aliceheiman/

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.