HIGHLIGHTS
[3:06] Being a business owner with a sales background
[6:59] Getting people onboard in your company - what you can do as CEO
[10:50] Building the sales organization in your company
[20:41] Supporting sales and the CEO's growing role
[25:51] Making your customer feel important, secure and happy
[31:00] Hiring outside help to communicate more freely in the office
QUOTES
[6:30] “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”
[7:00] "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"
[12:56] "You do need to have experience with hiring sales people and it's definitely a skill"
[20:43] "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"
[24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business"
Connect with Steve Benson in the link below:
Website: https://www.badgermapping.com/
LinkedIn: https://www.linkedin.com/in/stevenbenson/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
What Are We Even Doing? with Kyle MacLachlan
Join award-winning actor and social media madman Kyle MacLachlan on “What Are We Even Doing,” where he sits down with Millennial and Gen Z actors, musicians, artists, and content creators to share stories about the entertainment industry past, present, and future. Kyle and his guests will talk shop, compare notes on life, and generally be weird together. In a good way. Their conversations will resonate with listeners of any age whose interests lie in television & film, music, art, or pop culture.