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September 14, 2021 40 min


[3:06] Being a business owner with a sales background

[6:59] Getting people onboard in your company - what you can do as CEO

[10:50] Building the sales organization in your company

[20:41] Supporting sales and the CEO's growing role

[25:51] Making your customer feel important, secure and happy

[31:00] Hiring outside help to communicate more freely in the office



[6:30]  “It's really useful to have a sales background starting a company, at first you are not just selling a product, you're selling for people to join a company”

[7:00]  "If you're a CEO you better be good at sales and telling your stories if you want others to come to your company right now"

[12:56]  "You do need to have experience with hiring sales people and it's definitely a skill"

[20:43]  "If I keep my toe on the water too much, it hurts the company from a sales perspective because I'm spread too thin… you see this a lot in companies, whatever the CEO is really great at is what their company is weak at"  

[24:46] "Talking to your sales people is a great way to keep your fingers on the pulse of the business"


Connect with Steve Benson in the link below:




You can learn more about and connect with Alice Heiman in the links below.



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