#20 - SF Ben: How to avoid bad Salesforce partners

Salesforce executives seeking qualified partners must prioritize those with strong communication, project management, and stakeholder engagement skills. Look for partners who emphasize continuous deployment, use artifacts like test plans for clarity, and engage front-line employees to align solutions with real-world needs. The best partners model collaboration, invest in intangible skills like leadership and problem-solving, and foster a culture of improvement, ensuring higher project success and measurable ROI.